Yili integrates the information provided by more than 5 million sales terminals, 1 billion consumers and a huge number of partners, and utilizes big data in real time to gain insights into the deep-rooted needs of consumers. In the era of big data, Yili has set up a big data radar platform covering more than 250 data sources and more than 90% of the effective data volume of the whole network, which scans, captures and analyzes all aspects of consumers' consumption trajectories and provides real-time insights into the changing trends of consumer demand.