Intelligent empowerment
Do two-wheeled electric market "General"
2014, is recognized as a watershed in the two-wheeled electric vehicle industry. In this year, the two-wheeled electric car market has entered a stage of polarization, the market is gradually saturated, a large number of less competitive brands are gradually eliminated. And a number of quality, performance, superior brand gradually occupy the consumer market, the formation of a certain head effect.
Maverick Electric was born during this golden period of turbulence.
Over the past six years, Maverick Electric has relied on its own understanding of the market and grasp, from the very beginning of the creation of targeting the high-end market, and its brand positioning has changed China's previous two-wheeled electric vehicles are generally considered to be the situation of low-end models. It can be said that Maverick high-end brand "NIU" series created a huge market demand for intelligent electric two-wheeled vehicles.
In the extension of battery life, life, Maverick Electric independent research and development of AI power lithium system; at the same time, Maverick Electric's own NIU INSPIRE intelligent technology and big data algorithms, through sensors all over the body, in a number of dimensions of the collection and analysis of user data, the front-end service to tap the user's needs for cycling, the back end of the manufacture of the product to enhance the experience and technology. From this perspective, Maverick Electric is also one of the first companies to apply and practice C2M.
This year, in the face of multiple challenges from various factors, Maverick Electric still delivered a satisfactory answer in the market.
According to the financial report, Maverick Electric's revenue in the first quarter of 2021 amounted to 547.3 million yuan, a year-on-year increase of 135.0%; Maverick Electric's electric scooter sales reached 149,649 units in the first quarter of 2021, a year-on-year increase of 272.6%. In addition, in terms of the number of stores, Maverick Electric in the first quarter of 2021, the number of stores in China reached 1,916, an increase of 300, and the overseas sales network expanded to 39 dealers, covering 48 countries.
Based on this, Maverick Electric will set its annual sales target for 2021 at 900,000-1.1 million units, with a growth rate of 50% to 83%, and said that it will take the annual sales of 6 million units as a long-term goal for the future.
The fulfillment of social responsibility is one of the key criteria to measure the excellence of the enterprise, recently, the flooding in Henan touched the hearts of the people, affected by the heavy rainfall, people parked in the parking lot as well as the community carport in the electric car basically were soaked in water, the vehicle was seriously damaged. As a leader in the domestic personal urban travel industry, Maverick electric first time to launch the Henan butter "four free" support program, urgently deployed after-sales personnel to provide free vehicle rescue and overhaul services for the people of Zhengzhou, guarding the safety of post-disaster riding.
Increase product offensive
Strongly into the field of micro-travel
Transformation is every enterprise in the market change must go through, but also into the second growth curve of the enterprise key drive.
In the full-speed promotion of brand development, hard work at the same time, Maverick Electric grasp the market direction, innovation, in increasing product offensive at the same time, into other areas, intended to become a two-wheeled electric vehicle to stand up to the tide.
"Maverick Electric will fully open the NIU 2.0 era, and formally enter the field of micro-travel." In the 2021 global new product strategy conference, Maverick Electric CEO Li Yan bet is no longer just a simple travel tool, but to return to the core problem of solving people's travel, the real good travel products to the global user.
On the product level, Maverick Electric launched ten products in one breath, with a more refined product matrix, across more travel scenarios, to achieve a multi-market coverage of each category. Among them, the new national standard electric flagship benchmark MQi2S, as well as UQiS, UQi and other classic models of the upgraded models for the user to bring more understanding of the "intelligent" intelligent travel experience; F series, C series of diversified forms of the new product line sequence, a new design language to meet the needs of different user aesthetics; while the highest up to 160km / h RQiPro The RQiPro cross-country electric motorcycle with a maximum speed of 160km/h has become the best interpretation of "speed and passion".
In addition, the Maverick electric scooter as Maverick electric formal entry into the micro-travel "debut", but also by virtue of the 50km ultra-long range, "three wide and one vertical" stable "king" design has become the class of the design of the "king", and the "king" of the design of the "king", and the "king" of the design of the "king". The design of the "king" has become a leader in the class scooter category.
On the intelligent level, with NIU INSPIRE intelligent technology, Maverick Electric will be able to realize more accurate SOC range algorithms, more rigorous charging and discharging cycles, and more scientific FOC power outputs through the big data accumulated from EV riding and battery usage. At the same time, in the "power 2.0", Maverick newly upgraded the seventh generation of AI power lithium system technology, in the five-dimensional dynamic perception algorithm, can provide efficient and stable power experience.
Write in the end:
From the technical conception to the market landing, Maverick electric in the industry were once regarded as the "Chosen Son" like existence, from 0 to 1, it can be said that the emergence of Maverick electric redefined the industry product wind vane.
In the future, with the entry of more competitors, the two-wheeled electric vehicle market competition will become more intense, more fine-grained urban mobility solutions is an inevitable trend, which will give rise to a broad market space. As the global strategic layout continues to advance, in the "2.0" transition period, focusing on short trips, micro-trips, to meet the urban commuting, riding and other multi-scenario Maverick Electric, its travel boundaries will be further expanded.
(Zhang Lei)