Author: Kanru

Source: Zhenghe Island

On the first day of the New Year, Tencent's "Helping the Real Economy" brand film was broadcast in the time slot before the CCTV news broadcast. The camera sweeps across the mountains and rivers, the urban countryside, industrial and mining plants, Tencent embraces the industrial Internet, digital technology to help the real economy, to start a new journey.

Ten years ago, Tencent launched the brand film "Between the Fingers and the Heart", in which Tencent used three stories of family, love and friendship to connect with the "human heart". That year, Tencent put forward an open strategy, positioned as a "connector", out of the haze of the 3Q war, a complete turnaround.

In the past ten years, Tencent has transformed itself from a "connector" of users to a "connector" of the industry, and now it has once again declared that it wants to be a "service provider" for the country and society.

01, the debate between reality and reality

This brand film, "Helping the Real Economy," can be seen as a report on Tencent's achievements over the past three years.

In September 2018, Tencent's strategy was upgraded to clearly "embrace the industrial Internet", and it established the Cloud and Intelligent Industry Group (CSIG), which proposes solutions for the real industries such as manufacturing, education, medical care, travel, and retail.

As mentioned in the brand film, in the past three years, Tencent "big data to help automate agricultural planting, artificial intelligence to guard the security line for the production line, intelligent retail so that the two square meters of small stores online to do big business ......"

This is the first time that Tencent has been able to provide a platform for the development of the Internet, and it is the first time that Tencent has been able to do this. p>

And just a year before this adjustment, in early 2017, China had set off a round of "virtual economy" debate. The "virtual economy" is important, or the "real economy" is important? Industry, theory involved, well-known entrepreneurs, economists, industry observers, the media have come to the scene, which led to a great debate.

The background of this debate is that, for some time, China's Internet economy has been growing explosively, while the real economy has fallen by the wayside. Is it too much emphasis on the Internet industry, and belittled the real economy? Behind the debate between the real and the virtual is the question of the choice of path for the Chinese economy.

In the midst of the debate, **** knowledge is gradually generated: the two are not completely opposite, but can be complementary.

Shortly thereafter, the government's work report of that year, put forward "innovation to lead the transformation and upgrading of the real economy". At the same time, the "digital economy" was also written for the first time. As a representative of the National People's Congress, Ma Huateng commented, "'Internet +' is the means, the digital economy is the result, the network is the purpose of a strong country, one after the other."

One year after the 9-30 change, Tencent will bring together its toB business, the establishment of the Cloud and Intelligent Industry Group (CSIG), formally entered the "industrial Internet". This initiative can be seen as Tencent's answer to the "debate between reality and reality".

While foreign Internet companies are keen on a completely virtual "meta-universe", Tencent is helping China's real economy to accelerate its integration with digital technology.

02, kinetic energy transformation

"The integration of digital reality is changing from an optional question to a mandatory one." Not long ago, Tencent put forward a new point of view.

Why "must answer"?

If the "real economy" debate at the beginning of 2017, it is still a dispute over the priority of industrial development. Today, the Chinese economy is facing a more serious problem: after 40 years of rapid growth, China's industrialization process has basically come to an end.

Historically, no other country has been able to maintain an average annual total factor productivity growth rate of about 3% after completing industrialization.

China needs to complete the transformation of old and new energies, and transform and re-industrialize its manufacturing sector, which requires new infrastructure.

Tencent is working on "new infrastructure" to help transform the Chinese economy.

In May 2020, Tencent announced a five-year investment of 500 billion yuan in "new infrastructure". Cloud computing, artificial intelligence, blockchain, 5G network, quantum computing, these will be Tencent's key areas of investment. Two months later, Tencent Qingyuan cloud computing data center quietly opened service, which is the first Tencent cloud data center cluster to accommodate one million servers.

And from the perspective of the competition among big countries, the digital transformation represented by the "new infrastructure" and the "new intellectual property" will be the winner in the future.

Looking back at history, the United Kingdom seized the opportunity of the steam engine revolution, and the United States seized the electric vaporization, Internet information technology, respectively, to become a world power. For China, it needs to seize the opportunity of the fourth industrial revolution.

This is a revolution based on software and algorithms, such as the automotive industry, is setting off a "smart car" hundred years of change. The software technology is the advantage that Tencent and other Internet companies have accumulated for more than two decades, and they have refined their digital technology capabilities to match the world's.

Tencent's software technology has been used for more than 20 years, and it has been used for more than 20 years.

Tencent's positioning is very clear, to be the digital assistant of all industries, and to use its digital technology capabilities to help transform the real economy, and to help transform China's economy.

03. Pull up your pants

Tencent started to pull up its pants and roll up its sleeves, and went down to the countryside, into the factories, and into the enterprises, and the change of mentality and methodology was not destined to be easy.

The industry has the same view. In 2018, when Tencent announced that it was entering the industrial Internet, there were comments in the industry that Tencent lacked the gene of toB, and the transition was difficult.

There is no strong toB gene, and Tencent does not fail to recognize this. To enter the "industrial Internet", which is equivalent to another Tencent venture, you need to be like Zhou Botong in martial arts novels, practicing "left-right mutual combat", in order to be free in the field of consumer Internet and industrial Internet.

Tencent's industrial DNA comes partly from the experience Tencent has gained through its open-door strategy of serving its industry partners over the past decade, such as the birth of the Tencent Cloud, and the need for Tencent to re-establish more of its capabilities. Tencent needs to do a lot of things that it hasn't done before, and build capabilities that it doesn't have.

"Right-handed" consumer Internet, Tencent has led the industry. The "left hand" of the industrial Internet, Tencent through the construction of the center stage, knowledge base, industrial ecology and other ways to gradually solve.

Now, Tencent is working with manufacturing enterprises such as Sany Heavy Industry, Ningde Times, Linglong Tire, etc., to help them build a digital, intelligent and globalized intelligent manufacturing system. With more than 9,000 partners and over 400 joint solutions in 30 industries, Tencent Cloud has delivered a high-quality report card for three years.