Macroscopic development environment analysis of China's online education in 2018
1. Economic environment - national financial The investment in education funding is growing. In recent years, the scale of national financial education funding has been growing. in 2017, national financial education funding was 342,077,500,000,000 yuan, an increase of 8.95% over 2016. At the same time, the ratio of state fiscal education expenditure to GDP has also steadily increased, and since 2012, the ratio of state fiscal education expenditure to GDP has exceeded 4.0%.
Statistics on the scale of China's fiscal education expenditure and its proportion of GDP from 2010 to 2017
Data source: compiled by the Prospective Industry Research Institute
2. Technological environment - artificial intelligence empowers online education. In addition to the drive of the policy, the innovation of technology has also brought great changes to the online education industry, and "artificial intelligence + education" has become the keyword of the online education industry in 2018. Intelligent homework correction, face recognition technology, personalized recommendations, AI teachers, teaching assistants and other artificial intelligence technologies have been applied to the diverse scenarios of online education, constantly improving the user experience.
3, the social environment - online education "just need" change. With the full opening of the two-child policy, the post-80s and post-90s parents are becoming more aware of education, and are paying more attention to cultivating their children's comprehensive quality ability, and the market demand for pre-school education, K12 online education, and quality education is expanding. In the context of consumer upgrading, per capita disposable income, willingness to pay, mobile payment convenience, people's demand for high-quality education is becoming more and more vigorous, and further promote online education "just demand" transformation.
It is expected that China's online education market will reach 387 billion yuan in 2019
According to Foresight Industry Research Institute released China's online education industry market outlook and investment strategy planning analysis report, statistics show that China's online education market scale in 2016 has reached 221.8 billion yuan. The size of China's online education market has reached 221.8 billion yuan, and as of 2017 China's online education market size reached 281 billion yuan, a year-on-year growth of 26.7%. It is expected that China's online education market scale will exceed 300 billion yuan in 2018, and by 2019 China's online education market scale is expected to reach 387 billion yuan. In recent years, the way of online learning has gradually penetrated into people's daily life, and in the next few years, the continuous upgrading of online education technology and the popularization of personalized education will push the online education market scale to grow further. And it is predicted that in 2021 China's online education market size will reach 466 billion yuan.
Chinese online education market size statistics and growth forecast 2016-2021
Data source: compiled by the Prospective Industry Research Institute
It is expected that China's online education user scale will be close to 300 million people in 2020
In 2016, the size of China's online education user scale has reached 104 million people. As of 2017 China's online education user scale has reached 151 million people. It is expected that the scale of Chinese online education users will exceed 200 million in 2018. With the full opening of the two-child policy and the increasing pressure of competition for higher education and employment, the user scale of online education to meet the fragmented learning needs of users will continue to grow. And it is predicted that in 2020 China's online education user scale will be close to 300 million people.
2016-2021 China's online education user scale statistics and growth forecast
Data source: Prospective Industry Research Institute
Online education's outstanding advantage lies in the flexible and convenient, resource-rich
Report research data show that 47.0% of online education users main reason for use is to learn anytime and anywhere, 43.4% of the online education user is the main reason for use is to learn anytime and anywhere, 43.4% of the online education user is the main reason for use is to learn anytime and anywhere. 43.4% of online education users mainly use the reason is the rich teaching resources such as courses and question banks. Online education breaks through the limitations of time and space, meets the demand for fragmentation of users' learning time in the mobile Internet era, and realizes large-scale open*** enjoyment of educational resources, whose prominent advantages are flexibility, convenience, and abundant resources.
Analysis of the Main Reasons for Chinese Online Education Users to Use Online Education Platforms in 2018
Data Source: Compiled by the Prospective Industry Research Institute
Users Generally Recognize the Combination of Online and Offline Education Models
84.9% of the users believe that online education can partially replace offline education. Among them, 49.4% of online education users believe that offline education is the mainstay and online education is supplementary. Online education can provide scientific, reasonable and quantifiable assessment basis for offline education through artificial intelligence and big data, improve the efficiency of teaching, help personalize education and realize tailor-made education. The future of the education industry should be a combination of online and offline, parallel development of the relationship.
Analysis of the development trend of China's online education industry in 2018
1, AI big data to promote the popularity of personalized education. At present, Baidu and other IT giants have increased their investment in the research and development of AI technology, and online education platforms have launched AI education one after another, and intelligent homework correction, face recognition technology, AI teachers and other AI+big data based technologies have been applied to the diverse scenarios of online education. Analysts at AiMedia Consulting believe that
With the development of cutting-edge technologies such as AI+Big Data,
Online education platforms will gradually build exclusive learning models for users, provide tailored learning planning and training, and help students plan their learning process more rationally. This will help students plan their learning process more rationally, thus realizing the popularity of personalized education by teaching students according to their aptitude.
2, online education users gradually to the third and fourth tier cities sink
Compared to the first and second tier cities, the third and fourth tier cities and rural areas of teachers, teaching equipment and other relatively weak. And platforms such as NetEase Open Class and Mile High English deliver high-quality educational resources to more areas through the Internet to meet the needs of more users. Analysts at AiMedia Consulting believe that online education can well meet the needs of users in third- and fourth-tier cities and rural areas in terms of teaching resources, and intuitively receive high-quality online education through the connection of the mobile Internet. Therefore, online education will also be gradually favored by consumers in non-Tier 1 and 2 cities.
3, online quality education will continue to heat up
Compared with the examination education, online quality education is still in the primary stage of development, but more and more by the attention of capital. At present, the online quality education platform is mainly concentrated in the field of children's programming, music, art and chess. Ai media consulting analysts believe that although the online quality education is in the "sub immediate need" status, but with the national policy to promote quality education, parents pay more attention to the comprehensive ability of their children, online quality education will continue to heat up.
4, online education to accelerate the globalization of the layout
On the one hand, with the increasing demand for global quality education resources, online education platforms will have to introduce high-quality foreign content, teachers and teaching methods, with the education system to meet user needs. On the other hand, the head enterprises of online education will continue to broaden the international market and explore the internationalized product and service mode of going overseas. While maintaining the steady growth of domestic users, they will rapidly expand the scale of overseas users and continuously improve the brand's overseas influence.
5. High-quality teachers become the key to competition
With the scale of online education users continue to expand, online education market demand has grown significantly, the lack of teachers and other issues are gradually exposed. Ai media consulting analysts believe that the online education investment boom continues, the state policy on online education market regulation is also improving, online education industry will continue to develop and mature, the lack of supply of high-quality teachers will constrain the development of online education enterprises. In the future, online education will return to the essence of education, the focus of competition will turn to the upstream supply side of the high-quality teachers to grab.