Basic introduction:

B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "business-to-customer". "Business-to-Customer is a form of e-commerce, which is often referred to as the direct-to-consumer model of commercial retailing of products and services. This form of e-commerce is generally dominated by online retailing, mainly through the Internet to carry out online sales activities. B2C that is, enterprises through the Internet to provide consumers with a new shopping environment - online stores, consumers through the network in the online shopping, online payment and other consumer behavior.

The advantages and disadvantages of Jingdong online mall:

The advantages of the model is that he operates a variety of products, the overall profit is high. The mall can make overall adjustments to the products it sells according to the market situation and according to corporate strategy. The mall holds the right to operate, the internal competition is small, and the external high degree of unity. The disadvantage is that the internal organization is huge, the market response is slow, more competitors, product range expansion is not flexible, easy to conflict with suppliers.