First of all, due to the changes in the industry, starting with the general trend of the industry. Consumers are demanding more and more food: in the hotpot industry, beef hotpot is like a clear stream, no heavy oil, no strong flavors, and are looking for fresh, original and light food. This happens to be the current consumer demand in China, so the beef hotpot boom is actually a general trend in the industry. After all, it's not unusual to see hot beef in the hot pot industry every two years or so in one category, and this time it's Chaoshan Hot Beef.

Haishangji Chaoshan hot products are mainly beef, which must be slaughtered on the same day, and then selected and divided, sliced into thin slices with sinews, only 37% of the whole cow can be crushed , and the other older parts hit the beef meatballs or beef meatballs, boiled slices of beef is also a good product.

Why is Hai Shan Ji doing so well? It's because they dared to change when it turned out that there weren't as many imaginative multi-party banquets, but when there were more couples, friends and colleagues getting together, it would be updated according to the consumption habits of these younger customers. After acquiring the big data, we launched two new "small banquets" and new packages, such as the Four Pieces and Five Pieces. In terms of promotion, Hai Shan Ji has not only adopted the host's old-fashioned food, discounts and lion dance performance in Chaoshan, but also added some innovations.

There are also reasons why the supply chain of the category has been improved, which is the most important reason. In the past, hot pot beef Chaoshan struggled to survive in rural areas due to problems in the supply chain. At that time, the beef was shipped from Chaoshan, but the real hot pot beef Chaoshan also required that the beef be killed in the next pot for no more than four hours. This became a daunting task. The more stores there were, the more complete the supporting transportation system needed to ensure a consistent supply. Most small stores are unable to do this. Problems in that supply chain make it difficult to localize hot pot beef outside of Teochew.