Strolling around the exhibition hall is full of the pride of our own brand. Whether it is a new energy product with a hundred flowers, or a display of future smart travel exploration results, the higher and higher face value and the configuration level beyond the joint venture brand make the audience feel from "Made? Are you online? The power of China.
According to Baidu's big data statistics, WEY Tank 300, Haval F5, Haval M6, Haval Big Dog, Haval F7 and Haval H6, which are independent brands, occupy 6 seats in "Top 10" (I don't know how Baidu got 7 seats .....).
The highlight moments of independent brands at the Beijing Auto Show are all based on bit by bit efforts and struggles. Once upon a time, Li Shufu even said that "the auto show made me very uncomfortable." We can imagine what our own brands have experienced in recent years, including criticism from outside, doubts from consumers and oppression from abroad. It is these pressures that give the independent brands the impetus to develop rapidly.
However, there is still a data to remind independent brands to always have a sense of crisis. The market share of independent brands increased from 43.9% in 20 17 to 33.8% in August this year, and decreased by 10. 1 percentage point in less than three years.
Specifically, the decline in the share of independent brands is inseparable from the transformation from "incremental competition" to "stock competition". In the fierce competition market, many car companies are already unsustainable, such as Zotye, Cheetah, Ma Jun, Lifan and Baowo ... They didn't even attend the Beijing Auto Show.
I vaguely remember that at the Beijing Auto Show the year before last, although Baowo did not participate in the exhibition, there were many advertisements around the exhibition hall, and even the advertisements disappeared this year.
Therefore, this year's Beijing Auto Show can be regarded as a concentrated expression of market adjustment. Strong brands, such as Geely, Great Wall, BYD and Baojun, are in full swing, while weak brands are silent. Although you can see those tepid brands, no one cares about them on the booth.
Since it is a "stock" market, independent brands should try their best to grab meat from joint venture brands. Not long ago, Ada, deputy secretary general of China Automobile Industry Association, wrote that in the next five years, the market share of China brand passenger cars must reach or exceed 50%, which is the collective mission and vision of China Autobots.
According to the current market share of 33.8%, it means that it is obviously not easy for independent brands to snatch the market share of 17% from joint venture brands. But the good news is that we can already see the attraction of independent brands beyond joint venture brands.
At this year's Beijing Auto Show, independent brands brought many attractions, including Haval Dog, WEY Tank 300, Euler Good Cat, Geely Xingrui and Lectra ZERO. Concept, Hongqi E-HS9, Chang 'an Vision? V concept car, Lan Tu iFree, and the third generation Pentium B70 ... each model has attracted a lot of media and audience.
In contrast, the voice of joint venture brands is somewhat weak. As "joint venture brothers", North and South Volkswagen chose to join hands with Volkswagen China. Although it occupies a quarter of the area of W4 Hall, it only brings two new products, the eighth generation golf and Tiguan X, and the really heavy ID.4 bounces. However, SAIC-GM has no new product release arrangement and almost no sense of existence.
Perhaps it is because the sudden epidemic has disrupted the pace of communication, and many new products were released or listed before the Beijing Auto Show, or perhaps it is because most joint venture brands occupy the dominant position in the market and do not need to express themselves through the auto show, so they have long been determined.
In any case, it is an indisputable fact that this year's Beijing Auto Show's own brand is more brilliant than the joint venture brand. Among the 82 new cars launched in the world at the auto show, there are 68 independent brands; 160 in the new energy exhibition car, independent brands accounted for 147.
What makes us more gratified is that today's independent brands not only win by quantity, but also by quality.
For example, the E-HS9 from the new pure electric platform of Hongqi FME matches the four pioneering technologies in the world-intelligent driving, highly intelligent dual redundant chassis system, AR real-life navigation and wireless charging system; For example, Geely's brand-new horizon architecture, which is very close to the production version, is Lectra ZERO? Concept; For example, Xinbaojun teamed up with Suning to create "the interconnection of people, cars and homes".
What else was on the market before the auto show? Gaohe HiPhi? X, officially announced that in the full speed range of 0- 130km/h, the driver can realize the driving assistance functions of leaving the foot, letting go and moving the eyes, becoming another China brand vehicle after GAC New Energy, Ai 'an LX and Changan UNI-T.
We have seen great progress in the technology of our own brands. Nowadays, independent brands no longer need to "sell melons to brag", because with real hard power, consumers will tell whether the products are good or not.
In addition, we have also seen the deeper exploration of independent brands in the field of new energy.
At this year's Beijing Auto Show, a hydrogen fuel cell vehicle power system platform appeared on the booth of Guangzhou Automobile Group. In fact, on the previous Guangzhou Automobile Science and Technology Day in 2020, Guangzhou Automobile's first hydrogen fuel cell vehicle AION? LX？ Fuel? Cell has been unveiled, and it is officially announced that the maximum power of the car's power system exceeds 150 kW and the maximum torque is 350 Nm. A full tank of hydrogen can achieve a battery life of 650 kilometers.
Dongfeng Passenger Car also brought its first hydrogen fuel cell vehicle, Hydrogen Boat e H2, and announced the establishment of the hydrogen energy sub-brand "Dongfeng Hydrogen Boat". The hydrogen ship e H2 was built in AX7, Shen Feng, and equipped with a hydrogen fuel cell power system independently developed by Dongfeng.
SAIC· chase also brought a hydrogen-powered production car-euniq? 7. Listed at Beijing Auto Show. The subsidy price in Shanghai is 299,800-399,800 yuan, and the prices in other places may change due to different subsidy policies. EUNIQ？ 7 According to SAIC Chase Max? Built by G20, equipped with a motor with the maximum power 150kW, the hydrogen storage capacity is 6.4kg, and the hydrogenation time can be filled in only 3-5 minutes, with a cruising range of 605km under comprehensive working conditions.
From the scale of the exhibition, the quality of the booth, and the new achievements in the field of new energy, the independent brand finally held its head high at the Beijing Auto Show and showed it well in front of the joint venture brand. As Wu Xiaobo said, "Without the courage to give answers today, there will be no dazzling achievements tomorrow."
For independent brands, courage is the future. Fortunately, they not only did this, but also did it far better than everyone imagined.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.