The new population of the job market is moving toward more frequent career changes and multiple career trends, and employment is evolving from a stable state to a dynamic, ever-approaching career pursuit. The educational needs of dynamic career paths therefore also elevate the importance of vocational education in the process of career evolution. Career market slashers are young people with multiple jobs that require different skills. They engage in vocational learning based on their strengths and the needs of the job market to transform their strengths into skills that provide productivity. Vocational education is a clear catalyst for the creation and development of slash-and-burn job seekers, and the needs of this segment of the population represent a growth opportunity for vocational education. According to the Baidu search big data from January 2019 to August 2020, the demand for vocational education exceeded the same period last year, with a year-on-year growth of up to 9% in August, and mobile searches accounted for about 70%. I: the core demand for vocational education and its percentage (source of data from Baidu search big data in August 2020); 1. vocational qualification - 18%; 2. academic upgrading - 29%; 3. professional skills - 39%; 4. recruitment exams - 14%; II: the peak demand period (source of analysis from Baidu search big data from January 2019 to August 2020); 1. demand for professional skills spring is relatively high; 2. academic enhancement summer promotion season reaches a clear peak demand; 3. demand for vocational education for examinations such as vocational qualifications and recruitment exams has a small increase with the rhythm of the various exams; according to the data from August 15, 2020 to August 23, 2020: 1. work motivates people to study, and Mondays tend to usher in a boom in demand for vocational education; 2. the morning and afternoon are the vocational education peak hours, mobile than pc more evening search peak; three: the intensity of demand for vocational education is positively correlated with the size of the geographic labor force; 1. Guangdong, a large province of the labor force, is the highest demand for the vocational education industry in the region, in which the demand for academic qualifications to improve the demand is more pronounced; 2. from the TGl point of view, there are differences in the demand preferences of different regional categories, for example, Heilongjiang, Shandong, etc., in the recruitment examination of vocational education Demand expression is more significant; Fourth: analysis of vocational education market and population; 1. Vocational education demand sinking obviously, recruitment exams across the board soared, the sinking market growth is higher, academic upgrading in the sinking market growth is obvious. 2. Vocational education population overall to middle-aged and young people, along with career present lifelong learning trend; professional skills lifelong learning window period is long, 35-44 years old people through the study of professional skills, The proportion of people aged 35-44 who seek to improve their qualifications and break through to new heights in the workplace is higher; young people aged 18-24 have a higher degree of enthusiasm for recruitment exams and qualification enhancement, and are seeking a career knockout; 3. Legal business manpower foreign trade industry people with a high preference; 4. Vocational education people prefer entertainment/current affairs/education/emotional content; professional skills crowd relative to other vocational education people, more concerned about humanities and nature and life, is to live in the current life school; recruitment exams crowd relative to other vocational education people, pay more attention to the social and professional topics, "Social Insight Learning path: saving money, saving time and being more free, "online learning" has become a popular demand in vocational education; 6. Learning cycle: pursuing the ultimate time efficiency, the most users pay attention to "one month" to prepare for the examination; 7. Gender metaphor: when producing gender-related vocational education expressions, "female" is mentioned more; vocational education information acquisition screening and decision-making process, "female" is mentioned more; vocational education information acquisition screening and decision-making process, "female" is mentioned more; vocational education information acquisition screening and decision-making process, "female" is mentioned more; vocational education information acquisition screening and decision-making process, "female" is mentioned more. In the screening and decision-making process of vocational education information acquisition, female gender is mentioned more often as one of the gender factors compared to the proportion of female users; 8. Vocational education users go to the official website of enterprises and the Baidu platform most often; the proportion of clicks on the websites of the official departments of the education system among users of the recruitment examination and vocational qualification is relatively high;