The transformation of old and new kinetic energy has given rise to a national strategy
Over the past 30 years of reform and opening up, the main line of China's economic and social development has been industrialization, which has also brought about a series of social problems, such as the dual structure of regions and urban and rural areas. Experts at the conference believe that regional tourism is a national strategy spawned by the transformation of old and new kinetic energy, and will become an important leader in China's economic and social development.
"Post-industrial society should adhere to the equal importance of tourism and industrialization, and all-area tourism will become a way to lead future social development." Zhang Hui, director of the Department of Tourism at Beijing Jiaotong University, believes that the essence of regional tourism is people-oriented, ecological core, on the one hand, it can give play to the unique ecological and cultural advantages of the central and western and remote areas, on the other hand, it can drive the vast number of rural areas to improve the infrastructure and the level of public **** services, and to realize poverty alleviation and enrichment.
In the view of Zhang Lingyun, vice president of the School of Tourism at Beijing Union University, "regional tourism can be called a consumer revolution, supply revolution and public **** management revolution." Territorial tourism has become an important development model and growth mode to promote economic and social development, which is the inevitable result of the supply-side structural reform triggered by changes in social demand. From the perspective of China's modernization process, the traditional economy driven by industrialization has become unsustainable, and many industries in China's new economic normal have seen growth inflection points, and there is an urgent need to find a new way of growth and development mode. Territorial tourism is a supply-side structural reform of the existing economic structure, which can equalize the development of public ****services and social resources, catalyze the endogenous dynamics of counter-urbanization, narrow the urban-rural gap, and upgrade the level of rural infrastructure.
Song Yu, director of the Beijing Municipal Commission of Tourism Development, said that at present, expanding domestic demand and promoting consumption are important tasks for stabilizing growth, adjusting structure and benefiting people's livelihood. Tourism is the first of the five happiness industries and an important part of consumption upgrade. Regional tourism emphasizes the whole population *** build *** enjoy, focus on the tourism industry to play the function of poverty alleviation and enrichment, is conducive to the realization of balanced economic and social development, is not only an important conceptual innovation, but also to promote the guiding strategy of tourism work.
"In the first half of the 21st century, China's socio-economic will undergo a drastic transformation, which will inevitably push tourism to the front line and forefront of the national development strategy." Wu Bihu, director of the Tourism Research and Planning Center of Peking University's School of Urban Environment, analyzed that during this period of time, China's industrialization and urbanization will be basically completed, information technology, online payment, artificial intelligence support for a large number of unemployed population unemployment pressure doubled, personalized, emotional consumer demand greatly exceeds the material consumer demand. For the government, grasping tourism is to grasp the economy and stability; for nationals, participating in tourism is to improve the quality of life; for enterprises, investing in operating tourism is to access the mainstream of economic development.
Ning Zhizhong, a researcher at the Institute of Geographic Sciences and Resources of the Chinese Academy of Sciences, said that regional tourism will lead the national economy and social development planning, urban and rural planning and land use planning, ecological environment can protect the planning of the three major planning, so as to realize the "multi-gauge", to ensure that the "one blueprint The whole region tourism can drive the integrated development of one, two and three industries, and promote the national economy to improve quality and efficiency.
Song Rui, director of the Tourism Research Center of the Chinese Academy of Social Sciences, analyzed that from a global perspective, regional tourism is an important contribution to the world of emerging economies represented by China in terms of development concepts and development methods; from a national perspective, the strategy of regional tourism is a positive response to the new concepts, ideas, and strategies of the CPC Central Committee's governance since the 18th National Congress of the CPC; and from the industry's perspective, regional tourism is a key element in the development of the Chinese economy, especially tourism itself. China's economy, especially tourism itself, has developed to a certain historical stage of demand.
"With its political, economic, cultural, social and ecological five-in-one comprehensive value presentation, all-area tourism unites the *** same dream of tourism people and converges to become the Chinese dream of tourism people." Zhang Lijun, president of China Association of Travel Agencies and president of China Youth Travel Service Holding Company Limited, said that regional tourism covers the core elements of economic development such as policy, land, capital and labor, and has become an emerging pillar of the development of the national economy and the people's satisfaction with the modern service industry, which is a booster of economic transformation, a lubricant of people's lives and an important carrier of the great Chinese dream.
All people ***build*** enjoy the results are impressive
Since the implementation of the strategy of regional tourism, the creation of demonstration zones has been steadily advancing, and has achieved impressive results, laying a solid foundation for sustained leadership in economic and social development.
"Territorial tourism already has a national significance of spatial thinking, can be from the height of comprehensive economic and social development into the 'multi-regulation' system." Ning Zhizhong introduced, up to now, the country **** approved 500 model areas for the creation of regional tourism, the total population of 256 million people, accounting for 20% of the country's population; the total area of 1.8 million square kilometers, accounting for the country's total land area of 19%; more places are also in the innovation of the whole region tourism.
Beijing has five demonstration zones for the creation of whole-area tourism. Song Yu introduced, at present, Beijing is actively developing relevant programs, the whole region tourism into the city's key work. Last year, it has invested 85 million yuan to carry out pilot exploration of the whole region tourism, and established a suburban tourism financing guarantee system in Beijing. At present, Beijing is forming a unique pattern of development of regional tourism, such as Changping based on the integration of tourism and agricultural characteristics of the development of Pinggu focus on the development of leisure tourism, Yanqing is actively exploring the "area of the landscape," the development model.
Zhang Lijun introduced, CYTS is "4 + 3" development strategy, with "tourism +" to create the "ecosphere" of enterprise development, with "holding-type, multi-platform", and the "tourism industry". CYTS is building an operation and R&D management system with "Holding type and multi-platform", and is developing three strategies, namely "Tourism+Education", "Tourism+Sports" and "Tourism+Recreation", in the market of "Tourism+Education" and "Tourism+Recreation". With the three strategies of "Tourism+Education", "Tourism+Sports" and "Tourism+Recreation", the company will achieve customer segmentation based on market segmentation, and truly realize the fruits of tourism development for all people through innovative products and optimized services.
Li Xiaoping, senior vice president of Ctrip, introduced that Ctrip focuses on the marketing of the whole region's tourist destinations, assists local governments in integrating information, data, transportation and other resources, forms a joint laboratory of tourism big data, launches featured, differentiated and personalized tourism products and projects jointly with the relevant scenic spots, and assists in solving the "last mile" of tourism transportation. "
Shanghai is one of the world's largest tourist destinations, with a total population of over 1,000,000.
Shanghai Spring International Travel Service (Group) CEO Zhang Xiuzhi introduced, Spring Group in-depth implementation of the development strategy of regional tourism, and actively promote the integration of aviation and tourism development, active layout of the aviation base, additional encryption routes; highlighting the function of the regional tourism poverty alleviation and enrichment of the people, set up 84 tourist routes in the central and western regions; additional tourist branches, so that the people **** enjoy the fruits of development.
Network media Sun Xiaorong commented that, as a conceptual innovation and strategic reshaping, the concept of regional tourism has greatly changed the society's re-understanding and positioning of the value of the tourism industry, and subversively altered the resource concept, development concept, service concept and consumption concept of mass tourism in the new period of China's socio-economic development; it has completely broken the spatial pattern of the past which was centered on the development of tourist scenic spots and attractions, and has gradually formed a From point to line, from line to surface, from surface to the whole, from a single sector to multi-sector unified grasp *** build *** enjoy the new atmosphere.
Implementation of comprehensive deep reform to achieve scientific development
Many experts believe that the development of regional tourism is a long-term, strategic task that requires the active implementation of a comprehensive deepening of the reform to help economic and social health and sustainable development.
Dai Xuefeng, director of the Tourism and Leisure Research Office of the Institute of Financial and Strategic Studies of the Chinese Academy of Social Sciences, believes that the top-level design of regional tourism should be strengthened to achieve top-down reform, stimulate the vitality of grass-roots reform and innovation, and reintegrate the various industries and functional departments, so that the market can play a decisive role as a grip on the comprehensive deepening of reform.