A: site selection to open the most important work is the site selection, business people understand "one step short of three cities" reasoning, choose the wrong location, and then good goods can not be sold, choose the right location, the garbage can be sold at a good price. 1) to do business is about piling up, whether to do clothing or catering (limited to my experience, the following talk about the opening of a clothing store some of the content). Therefore, we must put the location of the focus, whether it is to do clothing or catering (limited to my experience, the following talk is about opening a clothing store location of some of the content). 1) Doing business is about piling up, look at a facade is good, first of all, we have to look around the facade is to sell what if around the home appliances are sold around the, you go to sell clothing, how to sell? Therefore, the surrounding storefronts must be dealing with similar products so that they can gather popularity and increase sales. 2) Generally, cities have both traditional commercial districts and there may be some new stores for rent. Traditional commercial districts are popular but expensive, and new stores are less popular but less expensive. Moreover, these storefronts, not you want to rent (buy) can be rented (buy), must often pay attention to, repeated comparison, to be able to find a more suitable store. 3) the beginning of the store, my advice is not too large area, twenty or thirty square meters can be, why? Because the area of high costs, not to mention the most headache is the inexperienced novice, funds are not much, and therefore do not dare to enter too many goods, may be if there is not enough goods, open a large store, it seems empty, but will affect sales. And so do more than a few years, experienced, well-funded, stable sources of goods, and then open a large store is not too late. Second: the organization of goods to determine the basic location of the store later, then consider what kind of products, such as women's fashion, or footwear products, or sportswear and so on. There are some friends in the store when the first thing to consider is what to do with the product, the first to determine the product and then come to choose the store, I think this is not good. The reason is very simple: now is a buyer's market, the scarce resource is the store, not the source, so the first thing to do is to solve the supply of scarce resources, as for what to do with the product, in fact, it is too easy, the apparel industry's high school and low-grade brands, a variety of styles of branding, are engaged in chain operations, therefore, would like to join, very easy. Organization of goods there are roughly two ways, one is to join a brand, open this brand of stores/counters, the brand is generally at least two times a year to open the new product ordering meeting, you only need to participate in this ordering meeting, ordering the styles you want can be. The other is to purchase goods on the market. The first way people are more relaxed, not tired. The second way is just the opposite. Both ways have their own advantages and disadvantages. I personally prefer the second way. 1) Now the brand is a mixed bag, the more well-known brands, in the local may already have stores, you then open the vicious competition, and no reputation of the brand, do not know how its strength, do not know whether it has follow-up advertising support, do not know whether its product positioning is suitable for the local market, you dare to open it? To give a simple example, Li Ning this sports brand, it should be more loud, but if you open its chain of stores in the southern cities, the benefits must not be open in the northern cities, because Li Ning this brand is the northern people recognized, the South is not recognized. Li Ning is also in the north advertising to do more, do less in the south. (2) take the first way to purchase, many brands will be in the three or four star hotel free arrangements for food and accommodation, and even reimbursement of round-trip fare, but the wool comes out of the sheep's body, the unit price of the product will be very high, and there is no room to negotiate. Maybe someone will say, if it is expensive, I will not buy. Yes, you can not buy, but you do not buy, what do you sell in the store? The contract has indicated that can not distribute other brands of goods, even if you secretly sell other brands of goods, but because of the store's decoration design is in accordance with the brand to do, consumers will not buy ah. For example, Li Ning store inside the Anta products, you as a consumer will not feel very strange? Will not suspect the authenticity of the store? 3) Take the first approach, even if successful, profits can not be very high, because the brand has actually calculated the profit, leaving you just a small part, but 90% of the risk is that you to carry. 4) do a brand of stores, operating a few months after the discovery of the brand is not suitable for the local market, the transition cost will be very high. First of all, the first purchase amount is generally not less than 200,000, these goods basically can not be returned, at most part of the exchange, the difficulty of dealing with this batch of goods. Second, the store has been opened, monthly costs have to be incurred, re-introduce a brand time is too slow, the cost of this period shall not be. Third, even if you organize a batch of marketable products back from the market, due to the limitations of the decoration and so on, it is not convenient to sell in this store.5) Go to the market to purchase goods, people will be very hard, and at the beginning of the time do not know where to go to buy. Many brand owners will use this as a selling point when they publicize their franchise. However, since you want to open your own store, this hurdle must be passed. Relying on others to deliver everything to your door is not called doing business. What's more, it's not too difficult to buy goods, both to the wholesale market to buy, you can also go directly to the factory to pore. 6) their own goods can be mapped out the consumption of local consumers, such as the price level, consumer style, etc., so that even if the first two times into the goods are not allowed, but also in the future targeted adjustments to reorganize the sources of goods. But if you open a store, it is very likely that "you want the goods do not, do not want the goods a lot of" this situation. Because the brand's designers can not be designed specifically for you as a customer. 7) their own goods to run around the country, a large amount of travel costs will occur, there are some people may be distressed, but the children can not hit the wolf, the money are not willing to pay that do not do business, not to mention running around the country is actually in the travel. Third: store management store opened, we have to get the site management. I have a friend opened a store, in order to save money, did not ask the clerk, but let his wife (over 40 years old) when the clerk. Another friend, in order to save money, hired a clerk and then basically ignored the back of the business. In both cases, it's a no-no. Store management, it seems to be very simple, in fact, there is a lot to learn, so you need to hire a certain experience in the shopkeeper. But they can not be a shirker, at least in the first three months after the opening of the store, to personally participate in the sales. 1) to understand the advantages and disadvantages of the product for the next purchase of goods in preparation. 2) you can recognize a number of old customers. 3) you can really understand the ability to work and the attitude of the staff. 4) you can plug some of the holes. Because now sales often need to discount, giveaways, if they are not in, the clerk in the end how many discount shipments? Not clear, should be given to the customer's gift shopkeeper has not sent? It is not clear. Fourth: mentality and finally talk about the store should have the mindset. 1) Do not rush to make money. Now the competition is fierce, if it is easy to make money, others have opened a store, it is not your turn. At least I would have opened the store before you:) In the first six months, to be able to keep the cost on it. These six months, just in the learning, in the feel, in the accumulation of power, six months later, and then consider the matter of money. 2) To use the grateful mind to look at only try on customers do not buy. Store people, always hope that customers try on after the money, if customers try on a few times in the end or not to buy, the heart is annoyed, the attitude is obviously poor. This mentality is very short-sighted. Always remember: customers take the time to walk into your store and try on, has been to give you a lot of face, especially the new store. Because, if a customer tries on something in a store, whether he ends up buying it or not, he has already brought popularity to the store, and people passing by will take a second look. Business is so strange, a store if there is no popularity, from the side of the people passing by will not come in, the more popular the store, the easier it is to attract customers, may be a kind of curiosity, may also be a kind of herd mentality, think that there are a lot of people in this store, it must be because of this store has something good. Tell you a little trick: when the business inside the store is slow, if there are customers to try on, in addition to warm service, but also want to think of some ways to extend the time of the customer to try on, such as moving the chair to the customer to sit, or pouring a cup of water, or take the clothes/shoes when the action is a little slower, or try a large size and then try a small size, try a small size and then try a size that can be tried on ten minutes on the never try on nine minutes, not to try on the end, of course, everything in the customer's favor, the customer will be able to try on the end of the shop. Try on the end, of course, everything to customer satisfaction as a prerequisite. The reason is very simple: customers try on is to do free modeling for you. Since it is modeling, of course, the longer the better

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