How do you choose advertising channels?
YouTube has international marketing coverage, and the most frequently used video media (from Statista.com202 1) has a high concentration of users. Advertising placement can be more detailed and classified, with wide content, all-encompassing, unique features, and unlimited themes and film lengths. Video advertisements and infographics with different lengths can be placed. High user loyalty, strong return rate, clear user positioning->; Can accurately advertise to the target users (the pipeline uses big data to calculate the video content that users are interested in and recommend it to users).
Facebook marketing has a broad social platform with the largest number of users in the world, and users are more community (advertisements can be placed by region, and face book will display community content/advertisements on the user page). It has the function of directly attracting traffic for brand websites. Most users have low patience, and the platform has a lot of information (photos, videos, copywriting) suitable for multi-content advertisements. It is suggested that advertisements should be placed simultaneously with the pipeline, and their respective advantages should be complementary.
The marketing platform of insta gram(IG)/ TikTok (TIKTOK), which has a high user growth rate, has limited duration and content, and is suitable for sharing life content such as short videos and good recommendations. Interactive games with high user interaction and loyalty (IG Meitu) have the function of self-built online interactive games, which can easily set up challenging interactive game activities.
About SEO
Do a good job in social media management-design and plan social media content, and make attractive content (pictures and copywriting) for social media according to different characteristics and laws. Observing the hot topics and user habits in the community, enhancing the topicality, is also helpful to establish SEO.