Marketing promotion refers to a business activity in the transaction activities of market promotion characterized by equivalent exchange, industrial and commercial organizations to promote products to customers by various means, in order to stimulate their desire to buy and behavior, expanding the sales volume of products.

Marketing promotion according to the enterprise and the product's own characteristics, marketing means and marketing tools, each marketing body to use a variety of ways, according to the physical boundaries can be divided into online marketing, offline promotion and integrated marketing.

From the development of traditional television and newspaper media to the Internet era of "fan economy", marketing and promotion of more diversified channels, user-centered, high-quality content production is the core of marketing in the Internet era. According to the content of marketing promotion, there are advertising marketing promotion, non-advertising marketing promotion, etc.; according to the time span of marketing promotion is divided into: regional promotion, timeliness promotion, persistent promotion and comprehensive promotion.