From the current point of view, based on the rapid development of the mobile Internet, the user's search habits and changes in the way of obtaining traffic information. For a long time, infomercials, will be the first choice of advertisers to choose the way of promotion.

Infomercial

According to Avery Consulting data, the growth rate of infomercials in 2016, 2017, and 2018 was 109.3%, 91.5%, and 70.4%, respectively, and it is expected that the growth rate of more than 45% will still be maintained by 2020. That is to say: infomercials will still grow at a 50% growth rate in the next one to two years. Obviously, infomercials are the trend of the industry.

Infomercials

1. Infomercials have become the main mode of advertising, and the market value is further enhanced

? At present, the Internet content production system tends to mature, and with the continuous improvement of technology, algorithms and operational capabilities, the market value of infomercials will be further strengthened. With the help of content dissemination, infomercials have a more precise target orientation, and the transformation effect of dissemination is more obvious, which is attractive to advertisers, and the status of infomercials as the main mode of advertisement will continue to be consolidated in the future.

? The biggest challenge facing infomercials at this stage lies in the content and matching accuracy. The richness and coverage of the content, as well as the ability of the enterprise's intelligent technology to accurately match user needs and ad types, will become the focus of industry competition. As infomercials are pushed more frequently, users are prone to resistance, and only by clarifying user needs and accurately matching them can we improve the conversion effect of ads and attract more advertisers to choose them.

2. Mobile advertising market size exceeded 400 billion yuan, and infomercials became the mainstream advertising mode.

?China's mobile advertising market size is expected to exceed 400 billion yuan in 2019, continuing to grow steadily. Information flow relies on the characteristics of accurate dissemination and high conversion rate to become the main advertising carrying mode, and will continue to consolidate. Its native form enables ads to provide valuable information to users without disrupting their experience, reduces users' perception of the intrusiveness of ads, and improves the smoothness of users' information processing.

3. The pattern of the head market for infomercials is clear, and the industry has entered an era of ecological competition.

? At present, China's information flow advertising market pattern echelon distribution is obvious, Ali, Tencent, byte jumping system products occupy the first echelon. The head platform utilizes the resource advantage to create an ecological product matrix, and the competition in the information flow advertising industry has risen to the ecological level. Tencent has a super social traffic product, while Ali covers information, search and other scenes, showing competitive advantage.

? At present, the placement behavior of infomercials is gradually developing from manual processing to the direction of combining intelligent technology, and the degree of dependence of the infomercial industry on intelligent technology will further increase in the future. The development of technology will empower infomercials to realize intelligent placement and y intervene in the whole process of the infomercial market. And the degree of specialization in intelligent technology will become an important factor influencing the market gap between enterprises.

4. News information has become the most important scene for netizens to browse infomercials, and the head echelon is scrambling to layout.

? 55.6% of the surveyed netizens mainly browse infomercials when watching news information, and news information has become the most important communication scene of infomercials. Ali, Tencent, Baidu, byte jumping and other information flow advertising first echelon enterprises scramble to layout the field, in which Ali UC information product development is the most mature, the average daily use of users UC information products up to 98 minutes.

5.5G boosts market development? The information flow ads will be richer in form of expression?

5G commercialization is gradually on the agenda, the video will become the future of Internet users in various scenes to obtain the important carrier of content, which short video products will usher in a larger scale growth. Short video industry has developed rapidly in recent years, the major Internet companies have layout, the future 5G drive, short video will become an important channel for the dissemination of content, its coverage of the massive number of users and the number of content that can be carried, prompting it to become the next form of information flow advertising wind mouth.

? With the gradual maturation of technological development, the future expression of infomercials will be richer. In addition to mobile terminals, infomercials will also be combined with the development of the Internet of Things, penetrating into areas such as smart homes. The combination of infomercials and scenarios will continue to deepen in the future, matching users with various advertisements through their different locations, time, weather, etc., and the conversion effect will be more prominent.