A lot of people around me are asking what a hotel management major can do when they change careers. I always answer: you can switch to new media operation ah.

I'll briefly talk about myself, I also graduated from the hotel management program, after graduation, went to the hotel food and beverage department internships, and then the work has always been a change of post not to change the department, waiter, consultant, cashier rounds. The last job, every day to do selling pastry, collecting money, answering the phone, writing orders, serving dishes such a usual work, in this line for more than four years, and finally resigned naked.

I am too tired! Smiling tiger boss, go to work a bunch of mess, every day a variety of strange guests, but also to serve the departments of the big brother, even colleagues are not letting people worry about, each harboring ghosts. Busy up no weekend no holidays, from time to time sex night shift big morning two shifts; to the death, can not see the prospect of the traditional industry has been unable to keep pace with the pace of the Internet, from the personal growth, every day to do the work of running water, do not get promoted. Now it's not a relationship, it's a systematic problem, and it's just a dream to get promoted and get a raise.

This goes on, my happy and beautiful life into a yellow face is my standard, think of my heart cried out "do not"! I want to have a little success in my work, I want to be financially independent, to prove their own value, but this work does not give me what I want, so I change.

As the Internet develops faster and faster, the demand for new media operations is increasing, and the requirements are getting higher and higher, but there are still a lot of people coming in, and I'm one of them. I'm one of them. When I started to contact the new media operation, like most people, I encountered a variety of problems. The one that bothered me the most was "What should I do if I want to change my career to this job? What is new media operation? What are the prospects of this career? How do I learn?"

This is the first time I've ever seen a new media company.

As a person with no foundation, poor self-control, and three days of fishing, two days of sunshine, self-study is very difficult for me, and I ended up taking a course to learn about new media operations. Until now I have been studying for 62 days, and have entered the job hunting stage. During this period, I spent 4-5 hours a day studying the course, doing test questions, project assignments, and taking a bunch of thick notes, the following are my learning outcomes:

According to my learning experience, this learning process is like playing the piano, first recognize the piano and understand the basic information, to master the piano at different stages of the skills, and then finally take the exams to find a job. New media operation is the same, the first to know what the new media operation is, what to do, how the prospects, what are the forms, and then to master the corresponding skills of the position, and finally build the work to seek employment. In order to make you more effective in the transition to entry, I have organized the following three learning stages:

So I hope that this article can help you want to switch to the entry of new media operation, can give you a reference.

New media operations can be divided into two parts to understand new media and operations.

So in a nutshell, new media operation is actually the use of all the means of operation to achieve the corresponding purpose through the emerging media platform. (operation means such as: brand promotion, product marketing, planning quality, highly communicative content and online activities; the purpose can be: to improve user engagement, brand awareness, profitability, etc.)

No matter how powerful the enterprise, the core is "make things, and then sell". A product "from scratch, from there to sell" process mainly includes five links " market, R & D, marketing, sales, after-sales ", each of which has a core objective




The first step in the process is the creation of a new product. The means can be branding, product marketing, planning quality, highly communicative content and online activities through the platform.

So in the era of big data, the value of new media operations is to improve the satisfaction of the use of the product through the means of new media, leading to the success of the user, repeat purchases or recommend others to buy the product.

The main core work of the new media operation is to promote the completion of the latter three links and transformation, then its work content can be divided into "pull new, promote the living, retention, transformation" four directions, each has its own core:

But now 90% of the new media operation posts on the market have the core goal of marketing, and I learned that the current new media operation work is divided into two kinds: new media operation in favor of editing and new media operation in favor of marketing/operation.

But that's right, because a lot of editors sell things by outputting all kinds of content. In layman's terms, editors produce content, and content leads to marketing.

Knowing that new media operations can be divided into two main directions, we can start from these two aspects to analyze the prospects of new media operations:

In general, new media operations can be developed in these two directions, depending on personal preferences, like to write things, the text of the hard to the direction of the editor-in-chief development; Like flexible work, you can choose the direction of marketing / operations director.

These two are not particularly obvious boundaries, the basic skills are similar, and later I want to "change jobs" between the two, but also more convenient.

As the channels and focuses are different, so are the forms, but all are user-centered. There are the following types:

After the initial understanding of the new media operation, to determine to engage in this work, and decided to learn the way (at present, there are self-study & enrollment in the class in two ways), we have to start to further study the corresponding knowledge and skills.

I think this is to enter the new media operation must have the ability to think.

In order to increase the success rate of the interview and later in the relevant work can be more comfortable, calm, mastery of relevant skills is indispensable. I summarized through the new media operation job duties need to have the necessary skills have the following points:

Combined with the above I recommend you a few tools I have used in my study:

If you think that learning thinking skills and job skills can be fearless job search success, then you are very wrong! There is no practical point and how can you successfully switch to new media operation? The next step is to enter the final part!

Review is an essential step for learners, and the more detailed the better.

So how do you go about reviewing? I'll provide a template for you to refer to it

Basically, all the job search skills are included in the following three aspects:

The above is the most important three phases of the transition to new media operation after I spent 62 days learning, we just need to focus on the different stages of in-depth study, and each step is solid, perseverance, summing up the experience, and continue to strengthen, will be able to change the profession successfully!

Personally, I have three small suggestions:

You are welcome to find me to communicate with and learn from me, and then continue to learn more or have more time to update more detailed content, I hope to be able to help you! Thanks ~~~~~~