Remembering the words

Social education is one of the core functions of museums, and it is an important way for museums to serve the public and spread culture. In the context of the age of digital intelligence, when the museum fever has become a trend, when teenagers have become the cultural and blogging iron fan, better fulfillment of the social education function has become the obligation and responsibility of the museum.

Digital life requires museums to embrace science and technology

Contemporary teenagers live in the fast-developing digital environment, with a strong exploratory mentality, favor high-tech products, and prefer personalized expression. From the 2021 Henan TV Spring Festival Gala's dreamlike "Tang Palace Night Banquet" to the 2022 CCTV Spring Festival Gala's "Only This Green", under the auspices of scientific and technological aesthetics, young people have seen the fantastic literature and museums that are difficult to present in textbooks, and have felt the strong appeal and attraction of traditional culture.

This cross-border out of the circle is a successful case of museum communication mode innovation. In fact, from cloud travel exhibitions, to the construction of smart museums, modern museums are constantly trying to utilize cutting-edge technology in an effort to create a new experience of multiple interactions for the public. For example, the National Museum of China utilizes 5G communication technology to carry out the online relay activity of the global museum collection display during the epidemic, so that 200 million viewers around the world can catch up with the drama online without leaving their homes; with the help of 3D light sculpture digital technology, the world premiere of the Meet Dunhuang Light and Shadow Art Exhibition is a new interpretation of the Dunhuang mural, which creates a dynamic and static combination of real and imaginary, a fully immersive light and shadow world Relying on the extended reality production system, object-following spatial positioning technology and AI motion capture technology, the main stage of the large-scale archaeological cultural program "Chinese Archaeological Congress" and the XR space sub-stage fit perfectly, allowing the audience to feel as if they were in an archaeological excavation site, into the museum collections once lived; blockchain technology provides real and credible transaction security for digital products, so that people are full of expectations for the museum's digital collections market. The market is full of expectations. These useful attempts to break the boundaries of the limited access to the audience, encouraging museums to embrace science and technology.

What a smarter museum can bring

More inclusive cloud services, deeper use of big data, more intelligent ecological integration towards the digital age, people are full of infinite imagination for the future of technological society. Big data, artificial intelligence, cloud computing, 5G information and communication, extended reality, digital twins, the Internet of Things, blockchain and other new generation of digital technology use and integration of innovation, and constantly let people see the digital virtual world to bring surprises, high intelligence, high-quality development has gradually become a variety of fields of modern science and technology in the relentless pursuit.

In the digital intellectualization process of human-machine synergy, cross-border integration and ***fusion*** creation, human cultural heritage and historical culture, modern logic, contemporary art and advanced technology are highly integrated, so that the museum can have unprecedented penetrating power of thought and artistic infectivity. At the same time, the reality of the museum will also usher in a wave of new changes in the public **** cultural services.

In the future, smarter museums can break through the limitations of time, space and educational resources to create a new social education model. By building virtual spaces, museums will create a highly immersive learning atmosphere: digital twins of historical figures and cultural heritage encounter students in the virtual world, and those historical events that are out of reach in the classroom are visualized. Under the guidance of the AI teacher, students can take on different roles and participate in the development of historical events in an immersive way. This highly intelligent online virtual teaching environment, with real-time interaction and no sense of distance, can effectively expand the scope of student socialization. At the same time, artificial intelligence, big data and other technologies can also accurately record the students' learning process, analyze the students' personality characteristics and cognitive level, generate a diversified mode of instruction, and provide effective support for young people to cognize the protection of collections, learn about history and culture, simulate traditional skills, participate in curating exhibitions, and obtain certification of results.

What to pay attention to the museum of the change of wisdom

Highly intelligent museums will give people a shocking sensory experience, so that the history and culture of the more knowable and sensible can be viewed, the prospect is promising, promising. And in the heat of the moment, the museum also need to maintain a calm. Creation, entertainment, display, socialization and transaction are always double-edged swords that must be faced in the age of digital intelligence, and they have great potential to change the way of learning and life. Therefore, museums must hold fast to their ideological positions in the exploration and development of digitalization, networking and intelligence.

One is to lead values. Digital and intelligent museums, still to national identity, national identity, cultural identity, value identity as the guide, relying on the collection of cultural relics and cultural resources, to carry the cultural value of the full range of museums into the museum of public **** education, divided into school segments, diversified throughout the field of youth education. Especially focus on the advanced socialist culture, revolutionary culture and Chinese traditional culture through the integration.

The second is to be alert to technocracy. Although modern high-tech can give the museum cultural communication and public **** education exuberant vitality, so that the historical and cultural live up, cool, fire, but the museum's cultural essence and heritage should not be in the showmanship in the substitution, abrasion and distortion. In the true and false, mixed with the real and false digital creation, only the search for the roots of the soul, do not stay in the surface experience, to maintain the aesthetic distance and white space, pay more attention to bring young people to the deeper level of thinking, in order to create both connotation, creativity and characteristics of the intelligent museum education methods.

Thirdly, we insist on prioritizing social benefits. Museums in the age of digital intelligence, not only to have a layered set of cultural consumption to explore the consciousness, but also to adhere to the original intention of the cultural benefits of the people. In the process of creating economic benefits, always perform the function of public service, to meet the learning needs of the majority of young people, so that each subject to education learning outcomes of a fair access to standard certification, so that the museum public **** cultural services equalization to approach thousands of households.

Fourth, to advocate a return to the real world. As key technologies for digital transformation continue to be broken through, the real world and the virtual world will be y integrated, bringing people a high sense of excitement and fulfillment. Museums have the responsibility to guide young people, not to define museums as mere places of entertainment, and at the same time to encourage them to return to the real world to gain emotional experience, to avoid losing themselves in the virtual mirror.

When the museum meets science and technology, get wisdom, as if through a source of living water, for their own public **** education into the new vitality. Fully integrated cutting-edge technology and artistic expression, how to constantly convey the spirit of the times compatible with the value of the concept at the same time, so that young people traveling in the cloud at the same time, a steady stream of cultural sustenance, nourishing the spirit of the world, is the museum community needs to continue to explore the direction.

(Author: Chen Ling, Unit: National Museum of China)