Advertising major generally refers to advertising (a Chinese general higher education undergraduate major). Advertising is an undergraduate major in general higher education, belonging to the category of literature, with a basic training period of four years and a bachelor's degree in literature.

Advertising aims to cultivate applied, compound and innovative talents with knowledge and ability of all-media news dissemination, as well as international news dissemination talents with global vision and cross-cultural communication ability.

Knowledge Requirements

1, master the relevant theoretical knowledge and basic business skills in journalism and communication, and possess a relatively broad and solid basic knowledge of humanities and social sciences.

2. Understand the guidelines, policies and relevant regulations of China***s Communist Party and the country's news propaganda.

3. To grasp the current situation and changing trends of the industry, and to understand the dynamics of foreign industry and professional development.

4. Understand and master the basic knowledge of computer and modern new media technology and related applications.

5. Proficiency in one foreign language, and a high level of practical application in listening, speaking, reading, writing, and translation of foreign languages.

6. Master the scientific method of dialectical thinking, and have the basic humanities and social sciences investigation and research ability.

7. Master the relevant principles and knowledge of media management, and have certain knowledge and ability in marketing, media investigation, media planning and operation.

8. Understand and master the basic knowledge and skills of innovation and entrepreneurship, and possess innovative thinking and certain entrepreneurial qualities and abilities.

Competence requirements

1, have the theoretical learning ability compatible with the work of journalism and media studies, and master the method of continuous learning.

2, with the development of news and communication practice with the development of changes in the hands-on business ability and practical innovation ability.

3, have good language and writing skills and communication skills.

4. Ability to apply computer and modern new media technology.

5. Master the basic methods of social science research, and have the preliminary social science investigation and research ability.