Equity crowdfunding refers to the company selling a certain proportion of shares to ordinary investors, and investors get future income through investing in the company. This financing model based on internet channels is called equity crowdfunding. Another explanation is that "equity crowdfunding is the Internet of private equity".

Internet Internet thinking is a way of thinking to re-examine the market, users, products, enterprise value chain and even the whole business ecology under the background of the continuous development of technologies such as (mobile) internet plus, big data and cloud computing.

Now the problem of enterprises is no longer how to optimize products and how to do marketing, but how to start over. We must completely adjust our operational thinking! This is the capital thinking.

Equity crowdfunding has realized the transformation from the inner circle to the outer circle through the Internet. Expanded the scope and influence of fundraising, and fully reflected the thinking of the Internet. Equity crowdfunding realizes the concentration of capital, which can not only realize capital thinking.

Equity crowdfunding is an innovation that combines finance and the Internet. It is a new internet financial model, which guides social funds to start enterprises and helps them to realize direct financing, thus stimulating the upsurge of mass entrepreneurship.