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Big data precision advertising platform
At present, there are many channels and ways of advertising in the market, which are mainly divided into advertising space, information flow and search. At the same time, advertising has always been the main core liquidity means of Internet companies. Based on personal experience, this paper expounds the characteristics of different advertising channels.

1, Beijing Zhuntong-JD.COM Advertising Platform

Relying on the big data advantages of JD.COM Group, we provide accurate and efficient integrated marketing promotion solutions. The main products involve

JD.COM Express, Shopping Contact, Beijing East China Sea Investment, etc.

2. Tencent advertising:

With the help of QQ and WeChat, a huge product ecosystem has been established, such as Tencent video, QQ music, WeChat circle of friends, WeChat official account, QQ space, QQ browser and so on.

3. Huge engine:

For example, Tik Tok, Today's Headlines, Watermelon Video, Volcano Video, etc. It covers a wide range of users and users at all levels. Its advantages are mature algorithm, fine targeting options, taking the lead in adding short video advertisements, and good intuitive effect, but the corresponding information flow cost is high.

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