First, it is more difficult to grab the existing market
In the era of Meituan and hungry, there is no takeaway platform, the whole market is incremental, are grabbing the blank market. Although they also burned a lot of money, but still within the affordable range.
Now the whole market pattern has been finalized, the merchants should be stationed in the station, the riders should join the joined, the user should use the habit of habit. You now grab the market from the hands of the United States and hungry, the cost will be a few times higher than the cost of the United States to fight the market, but not necessarily successful.
Think about it, not only do you have to grab customers, but you also have to grab riders, and Meituan already has the revenue to afford these riders. You don't have customers to begin with, you still have to grab customers. You have to rob the customers, you also have to rob the riders, your customers have to be cheaper than the Mission, the riders have to earn more than the Mission. So the price you spend will be several times that of Meituan. Who will support you again tens of billions of dollars to do something with an uncertain future.
Second, the United States Mission defense is easier
Even if you can really get so much money, and then a family to the merchants to grab over, spend a high price to the riders to grab a part of it over, but also with a low price to attract customers over.
Could it be that Meituan is a dry meal, completely indifferent? If the United States group felt threatened, free two months, you can not support. But Meituan went public, there is still more money.
The users are also in their own hands, the equipment is also inside the store, the riders are also in the system, want to keep these people is very simple, at least much simpler than you, you only have a vision of possible success, and then let others accompany you to fight, who dares ah?
The United States Mission as long as you do a two choice, you have no way out, because the benefits of the United States Mission is real already can get. The benefits you promise, is still just a cake, even if it really gives, others also know you can not hold out a few days.
Third, will be woolgathering
Do you think the Internet does not have such an example? Just last year, collapsed a company called Taojiji, he is a cheaper version of Poundland. And at the beginning, the development was faster than before Pinduoduo, a false prosperity. Larger subsidies to attract merchants and users, the results of a variety of wool party have taken advantage of, and even some merchants left hand pour right hand cheat subsidies.
The subsidies on the side of the United States group, is also the same encounter woolgathering, but the customer's habits cultivated, the market also accounted for down. Come back to a takeaway platform, let others woolgathering, woolgathering to you can not stand to stop subsidizing the time, merchants and users will all go back to the previous platform.
Some people have been engaged. Said Zhengzhou University which university students monk, he did the app gathered the school cafeteria and around the restaurant, students part-time meal delivery a single piece, sent to the dormitory. He charged a piece to the merchants and students, has spread to the surrounding **** three schools.
Said the team monthly profit of 100,000, the United States group can not enter. Someone offered eight hundred thousand to buy his app, and finally raised it to two million he did not sell.
After all, the United States is too high, we are here at the university dining hall by WeChat, telephone ordering, their own delivery. The first time I started to use a little bit, and then not so much, too expensive.
The small restaurant to send a hundred copies a day, dine-in and then a little, business is good.
Send not over students part-time 10 dollars per hour, two hours a day or more.
Depending on how much money you have, Meituan and hungry at the beginning of the establishment, not only do not charge platform fees and commission, on the contrary, in order to attract restaurant bosses, riders, customers also gave countless subsidies, once a preferential price war to make the public a lot of profit, and therefore have the current results.
Not you build a free platform, your audience will be stationed on your platform, to know that now is the era of traffic is king. Platform every traffic acquisition is a cost.
In the United States and hungry are relatively mature today, if you want to open another successful open a distribution platform to, the cost is hard to imagine.
In fact, there is no problem, create a takeaway platform, if not charged merchants' commission and rider's commission as a restaurant is certainly willing, if you go to negotiate certainly no problem, but need to pay attention to the key
One of the most important is the source of profit
The establishment of a takeaway platform needs to pay a lot of money, the United States, hungry a one was established. At the beginning of relying on a variety of subsidies to increase the desire to order, a meal 9.9 yuan or even lower, but also do not have to pay the cost of takeaway riders, that of course, will point
But even so burning money will also charge a portion of the commission to alleviate the pressure can not be said to put the pressure of all the pressure on their own body, but your mode of operation to see the basically need to pay the money to be much higher than the United States, the Hungry, the two platforms really a few hundred million people, but also to pay a lot of money, the two platforms will not be able to pay a lot of money. When these two platforms are really a few hundred million to burn
Of course, if you do not charge commission and commission will certainly be successful, but this success will need to pay the amount of money to have a clear perception of the amount of money, staff wages, equipment, rent and all sorts of things, and the need for a city by city development, and ultimately become a national network, although it can be through the financing, but you need to make sure that your Whether the start-up capital is enough
Comprehensive view of the above stores if your capital is particularly strong, you can be successful
Personally, I feel that the correct way to open the takeaway should definitely not be the way the U.S. group now hungry.
Theoretically, the customer should be the one who pays for this service, which means that if you choose a takeaway service, then the delivery fee should be counted as a service fee borne entirely by the customer. Secondly, the merchant due to the use of platform services, be extracted a certain amount of commission which is also should be, but can not be dried up, there is a certain reasonable proportion, and then the merchant's activities should not be stipulated by the platform, do not do, the size of the strength should be decided by the merchants themselves. But the drawbacks paid to the platform can not be reduced because of the activities. The last is the so-called ranking, but not because of who paid the promotional fee to who set the front, should design a comprehensive score, such as, dining taste taste, packaging style, meal speed and other factors due to the merchant to decide.
China's current takeout platform model is a model of pulling the plug on the model, the model of suicide, try to extract the merchant, quit more and more, what is the benefit of the platform, try to deduct the rider, quit more and more, what is the benefit of the platform (of course, maybe the platform to give enough subcontractors rider due to the cost, was subcontractors with a variety of BUG to enrich their own pockets, the situation is abound). This is the case all over the place).
So I personally feel that Chinese takeout is a gamble, a gamble that the merchants won't leave me, and a gamble that the riders won't leave me.
As a rider of three years, from easily over 10,000 per month to the current waste of old efforts may not be over 10,000. Experienced too much too much. Often people say, you just shell out a few dollars delivery fee still want what service, I think this is exactly right, in other words, if you shell out a dozen or even dozens of delivery fee? Delivery overtime, bad reviews, complaints, who can say anything? The role of the platform is not to punish the rider on behalf of the customer, but to regulate the contradiction between the rider and the customer (the money is given enough, the contradiction why only?).
To summarize, the platform's winning point should be on top of the merchant's user fee, the rider's winning point should be on the customer's service fee, the merchant's winning point should be to use the platform to pay a certain price in exchange for higher sales, and the customer, spend money to buy enjoyment, this is the right and long-term way. Five or six years ago I came up with a full set of running errands program (at that time covering a lot of things, such as, delivery, running errands, labor, projects and so on, but also discussed with friends, jokingly said that if this is successful, it will change the way of labor, until now and friends talk about this, there will be infinite regret), PPT are done, suffering from the poverty of a common people, there is no realization of the possibility of slowly looking at the current situation, but also to see that it is not a good idea. The possibility of slowly watching the current platform from the start, to maturity, and then to perversion, I really do not know will not see their future to extinction!
Building a takeout platform that doesn't charge merchants commissions and ride handhelds, it's safe to say it won't work.
Success can't always be replicated, and a good business model needs to be in the right place at the right time.
We will do the analysis first, see what problems will be encountered:
1, platform construction and maintenance funds
A platform, first of all, there should be a server, there are merchants, there are clients. The development of the entire system and the client, 1 million dollars is not necessarily enough, but also have someone to maintain the development and upgrading, a year less than a million dollars.
2, merchant promotion costs
Phone sales can try, but to reach a cooperation must need ground promotion and negotiation. The establishment of trust takes time, the merchant why you cooperate with you, why will come up with a deposit? Who can guarantee that this money out of the platform to run away?
Obviously, as long as it is a matter of money out of pocket, it is very difficult to do, this project will be stuck here. This is why the takeaway platform at first do not stationing fee fundamental reason, first to scale up, and then gradually collect money.
Phone sales require labor, ground promotion requires personnel, which is also a huge cost.
3, consumer promotion costs
Plus the consumer side, there are now mature platforms, consumer habits have been developed. This habit is also not a day or two to develop, but at the beginning of the platform billions of real money to burn out.
A new platform with only a handful of merchants, not covering a single city, and no deals and discounts, what would attract consumers?
Obviously, as long as there are no tens of millions of dollars at this point, the market in a first-tier city can't be beaten down.
4, where is the profit model?
Do not charge merchants commission, do not charge the rider's commission, then charge consumers? More expensive than other platforms, why use your platform?
The platform needs money to operate, there is no viable profit model, to attract investment, it can only burn their own money, or burn merchants margin. In this case, when a large number of merchants quit, can the deposit be refunded?
The rider is not stupid, fewer businesses, fewer customers, can not take a few orders a day, do not pay wages who will do?
The market needs to be cultivated, the traffic is already more and more expensive, just rely on a creative idea to succeed in the Internet field is very difficult. Without a working profit model, it is difficult to go on and end up with failure.
Unreliable
1. Risk: This business model sounds like "illegal fund-raising", and once the hat is put on, we know what the result will be.
2. Profit: Where does it come from? The company's own deposit to re-invest? Can you guarantee that you will not lose money?
3. Cost: the owner may have underestimated the cost of program development, servers, network bandwidth, app promotion, employee wages, social security and so on. This calculation is really not cheap. The estimated amount of ten million users without a few tens of millions of dollars to come down.
4. traffic: traffic is the most deadly, as the saying goes: wine is not afraid of the deep alley, in the era of the Internet is really afraid of this. BAT, AMT is not bypassed. Now the flow is divided up, to earn a meal from the mouth of the giant, how easy it is? I'm not afraid to kill you with a microfilm envelope. Too many platforms with free slogans have come to an end. Listen to people who do promotion, promote an app, the cost of a single installation is about 5 dollars. WeChat public number a fan is worth 1 yuan, 20 million fans of the public number can be sold 10 million yuan.
You calculate how much money you need to smash in to get 1 million users. In fact, most of the money smashed, may be a sound can not be heard, which is also a lot of online, but feel that the offline traffic is now better to do some of the wind direction of investment in the past few years has changed, are quietly turned offline, O2O has been a long time no one mentioned.
In summary: the owner of the unreliable, it is recommended that the Internet does not have an in-depth understanding of the Internet before not to come in, or like the stock market leeks, harvesting of the body without skin.
Do not just think about the good side of everything, but also to do bad response.
You do not take money from it is good, but once something happens, you will not be able to cope with it, for example: food safety problems, or riders have a car accident ...... If you come across a similar problem, obviously you want to be exempted from liability for not charging, and once you deal with it, it is not going to take much effort and money.
Of course, in the pre-startup period, the first appropriate less charge is worth encouraging, but if the permanent no charge is absolutely not work!
This kind of thing, but also really people have done. Although not the takeaway industry, but envisioned a very similar model. OfO small yellow car only began to appear, it is the form of charging a deposit, the beginning of the beginning, free riding for a period of time. However, this form of income can not make ends meet, can only rely on angel investment to operate and maintain, the final small yellow car, seems to be slowly cleaned up, and now in our small city, can not be found when the popular small yellow car.
We go back to the title, do not charge merchant fees, do not charge riding handheld points, only charge a deposit, quit also deposit all returned. It shouldn't be too hard to get going up front, and you probably have a decent amount of startup capital, yet what about later?
Your customers, your merchants, your software all require operating costs, your deposit 199?99?or 1999?
But do you think that's it? Your software maintenance, your customer service staff, your staff wages, your venue costs ......
These have not been considered? The initial investment must be large, and the later income is not necessarily more. You may be throwing money at it, and it's likely to be a bottomless pit, and I don't think it's going to work, not even angel investment, so where are you going to get the revenue?
No business sense ah, this has two results, one with the same as the United States Mission to suck blood, the second on the spot collapse.
Merchants are not fools, on that initial promotion stage, the United hungry to home Baidu, the four takeaway platform, its biggest advantage is the platform big data, each store's traffic show, and store exposure and their own delivery staff, this point is important to merchants, but also a big catering pain point, the merchants takeaway the unit price of a random finger, which is 15 percent of the points of abstraction is The customer pays the bill.
Now that the blood-sucking draw is later had to be on the Mission and do small business, takeout menu prices have no room to improve, think about it, you can draw you how much money a month Mission? How much money do you have to spend to raise three Meituan riders?
No one is a fool, the business before the U.S. Mission counted more than anyone else.
Your model margin low you can lose pants can not hold, margin high, first of all, they filtered out a lot of merchants, even if not filtered out, you have to maintain profits, your reputation is not good.
Another you pre-promotion will be much more difficult to take a lump sum, with a little bit of money is not the same mentality, credibility will be reduced.
The way of the Mission is that you bill me to get money, and always keep a profit!
You that nonsense, I guess it will also form a Ponzi scheme.
You've got to be kidding me.