On March 28, 2016, Ant Financial Services launched the "Thousand Counties Trillion" plan in Anji County, Huzhou, Zhejiang Province, planning to integrate the "Internet+" of urban services, living business circle, entrepreneurship and finance and other units, to provide a propellant for the county's economy and the lives of residents. The "Internet+" program plans to integrate various units such as urban services, living business circle and entrepreneurship and finance, so as to provide propellers for the county economy and residents' life. Ant Financial Services said that it hopes to promote and improve the "Internet +" business, public **** services and entrepreneurial finance platform in 1,000 counties in 3 to 5 years, and through the combination of Ant Financial Services' big data, technological capabilities and local grassroots government's big data, it will pry trillions of dollars of social credit resources*** to participate in the county upgrading and promote the balanced development of urban and rural areas. Boost the balanced development of urban and rural areas.
March 25, 2016, led by the People's Bank of China in conjunction with the Banking Regulatory Commission, the Securities and Futures Commission, the Insurance Regulatory Commission and other relevant departments of the formation of the China Internet Finance Association was formally listed in Shanghai, more than 400 member units participated in the Association's first general meeting. Former People's Bank of China party committee member and deputy governor Li Dongrong was elected as the first president of the association, and Peng Lei, chairman of Zhejiang Ant Small and Micro Financial Services Group, and other members were selected as the first vice presidents of the association. Ant Financial Services and other 142 enterprises were elected as governing units. Among them, the vice-chairman unit covers the traditional financial and Internet industries, and only one is selected for each, and Ant Gold Service became one of the first vice-chairman units on behalf of the Internet industry.
In March 2016, Netcommerce Bank, initiated by Ant Gold, launched its APP to provide loans, wealth management, money transfers and other financial services for small and micro enterprises and some individual users.
On March 15, 2016, Ant Gold joined 59 financial and Internet financial enterprises in a joint initiative to protect consumers' financial rights and interests.
On January 7, 2016, CCTV and Alipay, a subsidiary of Ant Gold Service, jointly released a new interactive game for this year's Spring Festival Gala in Beijing - shooing red envelopes and passing on good fortune. This year's CCTV Spring Festival Gala, Alipay has become the exclusive interactive cooperation platform of CCTV.On New Year's Eve, February 7, the total number of times Alipay's "shooing" interactive platform has reached 324.5 billion, which is 29.5 times the number of times of last year's Spring Festival Gala. In the end, 791,405 users collected all the five blessings, and shared the 215 million grand prize equally.
December 2015, as of the end of 2015, the number of users of Balance Treasure, a cash management tool under Ant Financial Services, exceeded 260 million, with a scale of 620.7 billion, and from its introduction to the end of 2015, Balance Treasure had created a cumulative total of nearly 50 billion yuan of income for users.
On December 12, 2015, Alipay and Koubei, a subsidiary of Ant Financial Services, launched the "Double 12" offline shopping carnival. On that day, a total of 28 million people participated in the "double 12", of which 80, 90 after the main force is still involved, accounting for more than 79%. Data show that on the day of "Double 12", Alipay and Koubei brought a total of 19.51 million new members to offline merchants.
October 16, 2015, in the ant gold service 2015 sharing day, ant gold service announced that the launch of cloud computing services specifically for the financial industry, "ant financial cloud", formally open to the financial institutions of cloud computing capabilities and technology components.
On October 15, 2015, Ant Financial Services Group announced a strategic investment in 36Krypton, a service platform for entrepreneurs that started as a technology blog. Ant Financial Services said it would fully open up its online payment, private equity financing, technology, cloud computing and other modules to 36Krypton, and use them to serve the entire ecosystem of small and micro enterprises. Ant Financial Services will become an important strategic shareholder of 36 Krypton, while 36 Krypton's management team still has a controlling position, and will maintain independent operation.
In September 2015, Ant Financial Services announced the launch of the "Internet enabler program", said it will increase cooperation with financial institutions in the channel, technology, data, credit, and even capital level, plans to help more than 1,000 financial institutions to the transformation and upgrading of the new finance in five years.
September 14, 2015, Ant Financial Services intends to invest in the shares of Taiwan Cathay Financial Holding's wholly-owned property and casualty insurance subsidiary in mainland China, Cathay Property and Casualty Insurance Company Limited ("Cathay General Insurance"). Upon completion of the transaction, Ant Financial Services will become the controlling shareholder of Cathay General Insurance and Taiwan Cathay Financial Holdings will act as a strategic shareholder.
On September 5, 2015, China Post Capital, a wholly-owned capital operating platform under China Post, officially completed its strategic stake in Zhejiang Ant Small and Micro Financial Services Group Co. and accounted for 5% of the shares of Ant Financial Services.
August 18, 2015, Ant Jubao, a smart financial management platform under Ant Financial Services, was officially launched.
July 8, 2015, the new Alipay 9.0 was officially released, the new version of Alipay added social elements, which is considered to be an important revamp of Alipay to improve the quality of financial services with the help of relationship chain.
Early July 2015, ant gold service announced to the public has completed the A round of financing, the introduction of eight strategic investors, including the national social security fund, the state development of finance, large domestic insurance companies and so on. According to the financing amount as well as the proportion of shares backward calculation, ant gold service at that time the market valuation has more than 45 billion U.S. dollars.
June 18, 2015, Hang Seng Electronics announced that the company and China Investment and Financing Guarantee Co., Ltd. and Ant Gold Service as the main sponsor to apply for the establishment of Zhejiang Internet Financial Assets Trading Center matters, the People's Government of Zhejiang Province agreed.
In June 2015, Ant Gold Service will obtain 100% of the equity of Zhejiang Rongxin by subscribing to the new share capital of Zhejiang Rongxin and acquiring the remaining equity of the existing shareholders.
In May 2015, it will prepare for the launch of an equity crowdfunding platform, which will be named "Ant Dako".
April 9, 2015, Ant Gold officially announced that it would open up its financial information service platform, internally code-named "Vitamin", and jointly release its first index product "Taogold 100" with Bosera Fund, Hang Seng Joyous Source, and CSI, which is also the first e-commerce industry data launch. This is also the first financial index launched by the e-commerce industry data.
On October 16, 2014, the Small and Micro Financial Services Group was formally established under the name of Ant Financial Services Group, whose businesses include Alipay, Balance Bao, Zhaocai Bao, Ant Small Loan (which was gradually integrated into Netcommercial Bank) and Netcommercial Bank (preparatory).
August 2014, ant gold service (then small micro gold service) and then push the financial management of the new platform: zhaocaibao officially launched. Zhaocaibao is an open financial information service platform under Ant Gold Service. It connects individual investors and financial information providers, with strict compliance with laws and regulations and regulatory policies as the premise, risk management of financing information by professional financial institutions, and strong safeguards for investors. The Zhaobao platform focuses on providing regular financial information on wealth management.
In May 2014, Ant Financial Services (then Microfinance) put forward a sixteen-word policy of "steady innovation, embrace regulation, activate finance, and serve the entity".
In June 2013, the balance treasure service was officially launched. Balance Bao is a currency fund product cooperated by Ant Financial Services (then Small and Micro Financial Services) and Tianhong Fund, which is defined as a cash management tool under Ant Financial Services because of its low threshold (starting from 1 yuan) and convenient operation (users can purchase it conveniently through Alipay APP).
In March 2013, Alipay's parent company - Zhejiang Alibaba E-commerce Co., Ltd, announced that it will be the main body of the preparation for the establishment of small and micro financial services group, small and micro financial (chips) will be the service population locked for small and micro enterprises and individual consumers.
2004 to 2013, Alipay gradually from the service of e-commerce transactions of the payment tool, the development of the service of various industries as a payment platform, with the development of the mobile Internet, Alipay gradually into people's daily life of clothing, food, housing and transportation of all aspects, to provide users with a great deal of convenience, but also to become a representative of the mobile lifestyle, and become the foundation of the later ant gold services was established.
In December 2004, Alipay was officially incorporated. At that time, Alipay was born to solve the trust problem of Alibaba's Taobao platform transactions.