Email marketing, as a high delivery rate and relatively affordable means of online marketing, has a great role to play in the maintenance of members and customers, and in enhancing the activity of members. In the era of big data, the advantages brought by big data should be integrated into the sending strategy of email marketing to provide users with precise marketing services.

Taking the EDM email marketing service of YIYE Technology as an example, based on the historical data of member-customers, we use big data analytics to add precise personalized labels to users, classify them in different stages of the customer lifecycle, and then design the email content in a targeted way to push what they are interested in. Email marketing under big data will definitely be more accurate and the marketing conversion rate will definitely be higher.