"Innovation-driven, the gene of Mona Lisa, is the fundamental driving force of enterprise growth." Recently, director and president of Mona Lisa Group, Xiao Libiao, gave this set of data. After a lapse of 10 days, Mona Lisa took back the province's highest award in the field of science and technology innovation - the first prize of the Guangdong Provincial Science and Technology Progress Award.
"Looking back at the history of Mona Lisa's innovation and development, in fact, is the process of constantly bringing 'new species' to the ceramic industry." Pan Limin, chief engineer of Mona Lisa, said that from polished tiles to ceramic sheet to "rock plate", Mona Lisa is both the incubator of "new species" and the promoter of large-scale production.
Huashengyu
Bringing "new species" from "a thousand faces and a hole" to "a thousand holes and a thousand faces"
Mona Lisa's innovative output can be seen in the awards in various fields. awards in various fields.
May 20, Mona Lisa and Shaanxi University of Science and Technology, Xi'an University of Architecture and Technology, South China University of Technology joint research project "large size ceramic thin plate key technology research and development and industrialization" project, won the Guangdong Provincial Science and Technology Award of scientific and technological progress in the first prize.
The project for the traditional ceramic industry, raw material and fuel consumption, high emissions, product grade three key issues, breakthroughs in the material system, process technology, functional decoration and other aspects of the technological bottleneck, can significantly reduce the unit area of raw materials as well as energy consumption, to promote the domestic ceramic thin plate blowout era.
At present, the project has been authorized 22 invention patents (including 4 international patents), 8 utility model patents, 8 software copyrights, to fill a number of gaps in the industry.
This will add new branches and leaves to Mona Lisa's "patent tree". As of the end of 2020, Mona Lisa **** has 909 patents, including 128 invention patents (including 4 foreign invention patents), 109 utility model patents, 672 designs. By the Foshan City Intellectual Property Association issued the "2020 annual Foshan City Patent tycoon list", Mona Lisa on the list.
Relying on strong innovation strength, in 2015, Mona Lisa has won the Guangdong Provincial Government Quality Award, Foshan Municipal Government Quality Award, realizing the industry's first. 2018, Mona Lisa won the nomination award of the third China Quality Award, becoming the first enterprise in the national ceramic industry to win this award.
In the eyes of Pan Limin, who has experienced the project's research and development process, Mona Lisa's history of innovation is the process of constantly bringing "new species" to the industry.
In 2000, Mona Lisa launched the "snow white stone" polished tiles, was ahead of the industry for at least nine months, and in the domestic ceramic market waved a wave of "white whirlwind.
In 2007, Mona Lisa large-size ceramic sheet was successfully developed and realized mass production, filling the gaps in the domestic ceramic sheet.
In 2018, Mona Lisa took the lead in the industry to launch "rock plate" products, setting off a revolution in home materials ......
"Ten years ago, the appearance of ceramic tiles was very different. Today, ceramic products have changed from 'a thousand faces' to 'a thousand faces'." Pan Limin said that Mona Lisa is the initiator and promoter of this transformation.
Keeping close to new trends, new products must be extensively researched before the project
In Xiao Libiao's view, maintaining scientific and technological innovation, adhering to independent research and development, and owning leading products with independent intellectual property rights are "iron triangles" to ensure the sustainable, high-quality development of enterprises. This is what Mona Lisa has been pursuing.
High capital investment supports the "chassis" of R&D and innovation. Last year, Mona Lisa operating income of 4.864 billion yuan, an increase of 27.86%. Invested 186 million yuan in R & D funds, accounting for 3.82% of total revenue, an increase of 28.9% over 2019.
The main use of research and development funds, Mona Lisa annual report disclosed that during the period, Guangdong Xiqiao base technology center to increase a variety of new products, and functional ceramic products for market research, feasibility analysis, product testing, research and development investment increased accordingly.
Outdoor research, for Mona Lisa's R & D staff is a common occurrence. Pan Limin said, a new product before the project, R & D staff will go out to research. "Unlike the past era of product scarcity, today's ceramic products are updated and iterative speed is extremely fast, only as close as possible to the market, closely follow the trend, in order to grasp the correct direction of research and development." He said.
To Europe on business, often three or four thousand euros a design drawings, Pan Limin batches to "home" to buy. In his view, the European countries in the field of ceramic design is still far beyond the domestic level, the study of the most advanced design, is the R & D staff of the "mandatory course".
Innovation-driven, naturally, also includes "hardware" upgrade. May 9 last year, Mona Lisa is located in the South China Sea Xiqiao three traditional ceramic production line to start the technological transformation, is expected to add 15.2 million square meters of special high-performance ceramic plate annual production capacity.
In fact, also in the most serious epidemic last year, Mona Lisa firmly believe that "winter" is more suitable for investment, to start the second phase of the production base in Fuji County, Guangxi, the second phase of the construction of three production lines. A 380-meter-long kiln production line, for example, the industry generally need to be equipped with about 110 production workers, but the base production line only needs 70, while smoke, exhaust and many other emission indicators, are far more stringent than the national standard.
Building the "strongest brain" to develop art, green, intelligent
Mona Lisa's most "hard" R & D investment, no better than the construction of corporate research institute.
In August 2020, the Mona Lisa Research Institute was officially opened. The newly completed Mona Lisa Research Institute, with a total floor area of 12,000 square meters, of which the first phase of the main building of more than 8,000 square meters, at the same time, respectively, in the Qingyuan base to set up 3,000 square meters of the Qingyuan branch, in the Fuji base to set up a 6,000-square-meter Guangxi branch, Guangxi branch has been completed and will soon be put into use.
"The powerful hardware facilities and platform will lay a more solid foundation for Mona Lisa's technology innovation strategy." Xiao LiBiao said, Mona Lisa Research Institute will take ceramic applied decorative materials as the center, to basic science, frontier science continue to expand and extend.
It is reported that the Mona Lisa Research Institute is the upgraded version of Mona Lisa's many innovation platforms, a collection of Mona Lisa's existing ten innovation platforms, six research institutes, including the Ceramic Functionalization Research Institute, the Institute of Ceramic Materials Application Technology, the Ceramic Green Intelligent Manufacturing Research Institute, the Ceramic Product Design Research Institute, the Institute of High-performance Ceramic Plate Application Research Institute, and the Institute of Basic Science.
It is not an exaggeration to say that the Institute is the "strongest brain" of Mona Lisa. Based on this carrier, Mona Lisa has formed a basic research, development research, applied research trinity of R & D system, forming a "production generation, reserve generation, R & D generation" innovation pattern.
For example, in terms of product development, Mona Lisa is divided into 3 years, 5 years and even 10 years for layout. Among them, the R & D department is mainly responsible for the development of conventional products, which can be realized in three months to half a year of production; R & D Department II is a "long-term war", mainly for the subversive products after 3 to 5 years to do the technical reserves.
Pan Limin said that the group's indicators require the launch of three series of new products each year. But in fact, the enterprise launched 10 to 20 new products each year, and the current serial number of a brand can be up to 3,000.
"Mona Lisa has spared no effort in innovation drive, and will continue to make efforts in the future in the artistic, green and intelligent, to promote the enterprise to always walk in the forefront of the industry's scientific and technological innovation." Xiao Libiao said.
Digital reading
Since its listing in 2018, the enterprise's annual R&D investment funds accounted for more than 4% of revenue, and its R&D investment in 2020 amounted to 282 million yuan.
Up to now, Keshun owns and is applying for 347 patents, 20 scientific research achievements appraised by provinces and ministries, 36 national or industry standards and 45 industry technical specifications.
Based on high-quality waterproof materials, combined to create a "one-time waterproofing" system, the building waterproofing service life from the national standard of 5 years, extended to more than 30 years.
Observe the eye
Organizational change for innovation escort
The expansion of Mona Lisa intelligent manufacturing map can be described as rapid. In the past year, Mona Lisa Guangxi Fujian production base put into production four intelligent production lines, with a daily new production capacity of more than 90,000 square meters, and basically completed three special high-performance ceramic plate production lines in Guangdong Xiqiao production base.
In addition to the rapid expansion of the smart map, Mona Lisa's transformation of the traditional production line is also synchronized.
Mona Lisa spent 600 million yuan, located in Xiqiao Town, Taiping Industrial Zone of the three traditional ceramic production line transformation, the introduction of domestic and foreign technologically advanced, high degree of automation, clean and energy-saving production equipment, and a new 26,000 square meters of multi-layer three-dimensional intelligent warehouse, is expected to add 15.2 million square meters of high-performance ceramic panels of the annual production capacity.
Mona Lisa also invests tens of millions of dollars each year for digital transformation. Digital technology superimposed on the upgrading of hardware equipment, for the future of Mona Lisa through the "big data pool" laid the foundation.
The more complex the innovation and transformation, the more need to escort the organizational structure. Mona Lisa's "strongest brain" - Mona Lisa Research Institute, not only is the source of corporate innovation, but also plays a synergistic "limbs" role. Such a research institute, not only in the layout of the headquarters in Xiqiao, and various production bases have also built a branch. Behind the collection of resources, in the industry is undoubtedly the envy of peers: six major research institutes can respectively support the functionalization of ceramics, green intelligent manufacturing, high-performance ceramic plate R & D production needs.
Managers actively embrace innovation, organizational change to stimulate individual and team creativity, Mona Lisa's innovation road will go further and further.