It is true that the price of double 11 is more expensive than usual, some merchants in the double 11 time to raise the price and then discount, the calculation may be more expensive than usual, this practice is illegal, should be punished.

The CCA's price tracking survey and experience activity involves 16 online shopping platforms, and among the 539 non-pre-sale items participating in the "Double 11" promotion, the price or lower price of the promotional items can be purchased on November 11, 2017 at the "Double 11" price or lower price. The percentage of those who could buy the promotional items at the "Double 11" price or lower reached 78.1%, an increase compared with the same period in 2016.

In an e-commerce platform, a serum base liquid, the current price of 159 yuan noted as a discount price, the price of 299 yuan, while the "double 11" activities to grab a coupon to pay for 69 yuan (need to buy two). The reason why I noticed the cosmetics, because a friend sent her a link, including the store 130 yuan coupon, when the purchase of only 29 yuan.

Expanded profile:

Behind the issue

In response to the issue of false discounts, Jingdong said to the public that the platform will be tracked and monitored through big data technology detection means of price violations. In addition, daily commodities on the provision of 7 days to 30 days price protection mechanism to prevent price fluctuations to consumers to bring a bad experience.

Before "Double 11", Alibaba Tmall released the "Double 11" price protection mechanism, said it will ensure that the "Double 11" period of goods to the lowest price in the last three months, while Tmall will also ensure that the "Double 11" period of goods to the lowest price in the last three months, and will also ensure that the "Double 11" period of goods to the lowest price in the last three months. The lowest price in the last three months, Tmall will also online price radar system, false price merchants will immediately be cleaned out of the event venue.

According to the rules of Tmall, all the goods enrolled in the 2018 Tmall "double 11", its sales price must be in the period from September 15 to November 10 on the basis of the lowest transaction price, at least another 10% discount. Within 15 days after the end of the Tmall "Double 11" event is to participate in the Tmall "Double 11" commodity price protection period, its sales price shall not be lower than the "Double 11" official event price or the pre-sale price. The price of the goods shall not be lower than the official event price or the pre-sale price of "Double 11".