On the one hand, Cook said in an interview, the first sale of the iPhone8 is very good, many stores have been snapped up; while the other side is a succession of media reports about the iPhone8 sales are dismal, from the day of the opening of the sale of the day almost no one lined up, compared to the past Apple's new product queues in stark contrast to the long queues, allegedly popularity is not as good as it used to be, on September 28th, according to CCTV financial news, Shunfeng Warehouses have been rejected, returned iPhone 8 piled up.

iphone8 sales are dismal

Reports say that the iPhone 8 officially opened for sale, there is no queuing to buy the phenomenon, even into the store to consult very few people. According to the latest news, due to the massive price cut of iPhone 8 and the iPhone 8 itself is not obvious to improve, the official presentation of a large area of return phenomenon, SF warehouse has been rejected, returned iPhone 8, iPhone 8 Plus piled up.

iphone8 sales are dismal

From the photos accompanying the report, the courier warehouse is indeed piled up with suspected Apple cell phone parcels, and the courier is one by one to open the box packing "inspection".

With regard to whether iPhone 8 sales are dismal, analyst firm Localytics gave a new data on September 26, saying that the iPhone 8 has become the slowest-selling new phone since 2013's debut. The data shows that the iPhone 8 and iPhone 8 Plus first weekend sales are less than last year's iPhone 7 and iPhone 7 Plus, and even lower than the 2013 iPhone 5s.

iphone8 sales are dismal

As for the reason why the iPhone 8 is cold, some analysts say that in addition to the technical advantages are not obvious, The appearance is very similar but the price is raised, and the iPhone8 glass back panel is fragile, not as rugged as said, and expensive to repair, etc., have deterred some consumers.

The iphone 8 is selling poorly

But there is also data from other platforms that refutes this claim. According to a big data from the software "Wi-Fi Master Key", the iPhone 8 series has not suffered because consumers are waiting for the iPhone X, compared with the same period last year, the iPhone 8 series has actually sold more than the iPhone 7 series. At the same time, last year's iPhone 7 Plus and iPhone 7 data ratio of about 6.5:3.5, while this year the ratio of large and small screen has become 7:3. from this data also shows that more fruit fans choose large-screen iPhone.

KGI KGI Securities analyst Ming-Chi Kuo said the market is too pessimistic about the iPhone 8/8 Plus, and people overlooked The point is that Apple is going to release three iPhones this year, and it is no longer reasonable to compare the iPhone 8 with the iPhone 7. In Apple's eyes, the combined demand for the iPhone 8/8 Plus is the same as that for the iPhone X, with each accounting for 50 percent of the total.

iphone8 sales dismal

In the outside world, no need to squeeze the head to grab, no one lined up, on behalf of the new iPhone sales dismal, this idea has long been entrenched in the minds of the spectators, because in their view, Apple's new products come out, there must be a mad rush to buy the scene, a machine is difficult to find, it is normal, if it does not cost a lot to get the The latest iPhone, on the other hand, has become "abnormal".

Don't forget, Apple's biggest show of 2017 hasn't even started yet. The 10th anniversary edition of the iPhone X has not yet started selling, as this year's main, but also the fruit fans are looking forward to the new product, the iPhone X, despite being touted as the most expensive ever, can not afford to buy, but it can be predicted that when it is on sale, when the consumer's enthusiasm to buy, the industry and outside the industry will be surprised. At least Apple is betting on the iPhoneX from start to finish.