What is New Media Operations?

What do you study in New Media Operations?

What is the future of new media operation?

How to learn new media operation?

What is new media operation?

Summary: the recruitment of high-end composite talents who can plan and know how to operate the product!

Traditional marketing: companies in newspapers and magazines, television advertising, marketing department to do a good job of planning and content, looking for advertising companies to design ads, and ultimately go to the media. The whole process of dissemination is slow and inefficient!

New media mode: through new media channels, combined with network hotspots to promote their own products, grab hotspots to grab the exposure to push the product to become a network operation "salary" posture, the brand value and corporate image spread out, the user through the new media channels instant understanding of the enterprise, to find the enterprise. The speed of dissemination is fast, and the marketing method is more accurate and flexible!

What do I learn about new media operations?

Course point 1: learn microblogging / weibo / weibo / self-media platform operation learning, understanding of the new media platform operation logic, the use of tools, and efficiently complete the brand exposure, combined with the hot accurate placement of content!

Job direction: new media operation, product operation, user operation, community operation

Course point 2: learn content marketing planning, proficiency in online and offline advertising promotion skills!

Key skills: 1, event planning and implementation of a full set of techniques

2, advertising planning strategy

3, landing page / topic planning skills

4, H5 page planning skills

Job direction: copywriting, event planning, brand planner

Course point 3: the media promotion learning

Self-media platform to attract fans

Key skills: self-media platforms to attract fans, hit the trick, promotion skills

Job direction: business BD, planning commissioner, promotion commissioner

Now learning new media operation, what is the prospect?

Previously, home improvement companies may be able to attract customers through offline activities, flyers, phone numbers, and then manually to dock, the cost of customer acquisition is quite high, and very inefficient.

Now the Internet home improvement company, through the output of content, new media advertising, the use of platforms, big data precision placement, it is very easy to let accurate customers take the initiative to fill out the form, instantly can reach millions of people with the need to decorate. The efficiency is thousands of times higher than manual labor, and the acquisition cost of each user is not high. As an operator, you only need to master certain skills, so that the work performance commission can let you instantly earn more than ten times the salary of the traditional industry.

And such an Internet enterprise, there is a 3 million operations talent gap, now the university simply does not have a suitable source of talent output. Therefore, the prospect of this industry can be imagined. You mastered the skills of new media operation, not only means that you can find a good job, but also be able to get a lot of market cooperation, the opportunity to start their own business (this benefit is how to come, I think I don't need to tell you in detail, you own bull, naturally there will be bull to find you).

We see, like the traditional enterprises Durex, Wanda, Haier, have turned to the new media, and even go to great lengths to hire professional new media operations to help the enterprise's marketing, with the traditional media is different, the new media is a direct communication with the user, communication, the distance from the user's nearest a group of people, you know what the user needs, what the user wants to see, so that the value of this is much more than relying on the brains of the Marketing work. The new era, creativity is important, but understanding the user is more important, and the new media operation is just such a position.

3 dimensions of interpretation, new media operation "salary" height!