On November 20, the "New Finance - New Ecology" Summit Forum and Bank of Blue Ocean's product launch was held at Qingdao International Conference Center. Bank of the Blue Sea launched a new version of the mobile banking APP, as well as Blue Diyi Loan, Yinpianbao, Xiaokang Loan and other products. Mr. Chen Yan, Chairman of Bank of the Blue Sea, said, "Since its opening three years ago, Bank of the Blue Sea has focused on C-end inclusive finance, B-end supply chain finance and connectivity, and walked out of a transactional, platform-type, capital-light O2O 'Internet-like bank' development path. "
Assets are expected to reach 40 billion yuan this year
Blue Ocean Bank officially opened in June 2017, the first and only private bank in Shandong Province.
Since its establishment three years ago, the performance of Blue Ocean Bank has been growing. The annual report shows that at the end of 2018, the size of Blue Ocean assets reached 18.831 billion yuan, and by the end of 2019 it reached 30.357 billion yuan. So far, Blue Ocean Bank has issued nearly 100 billion yuan of loans, with a non-performing rate of 0.95%; the number of effective customers is nearly 7 million, and it has established in-depth cooperation with more than 40 banking institutions and nearly 100 Internet companies and technology enterprises. Bank of the Blue Sea said, "It is expected that by the end of this year our bank's assets will reach 40 billion yuan, and realize tax revenue of 300 million yuan."
At the launch ceremony of "Impact New Goals", Bank of the Blue Sea announced that in the next two years, it will achieve the goal of "exceeding 15 million effective customers, and the cumulative investment exceeded 300 billion".
New version of the Blue Ocean Bank APP on line
Subject to the "one line, one store" policy restrictions, APP is the private bank's business hall, is the core of its customer acquisition and service channels. At the same time, the increasing regulation of Internet finance also requires private banks to rely more on APP as an independent traffic channel to reach customers.
On the release of the Blue Ocean Bank's APP3.0 version, Tian Hanyong, CIO of the Blue Ocean Bank, described it this way: "We don't want the product function to be big and complete, and we can't pursue the technology to be cool, but we stand more on the user's point of view to understand their pain points, and create a small and beautiful boutique mobile banking APP."
Blue Ocean Bank APP provides users with a variety of financial products, such as zero deposit treasure, blue baby, blue shellfish and other wealth products, as well as Xiaokang loan, Huimin loan, blue di loan and other loan products.
Blue Ocean Bank APP has achieved differentiation and specialization. In terms of UI design, APP uses elements of the sea to create recognition. In terms of use, APP fully takes care of different user needs, simplifies the operation process, and improves security and convenience. At present, the code-sweeping payment has been online for more than a year, and fingerprint payment and iris payment will be applied soon. It is worth noting that among private banks, Bank of Blue Ocean APP is the first to support both WeChat Pay and Alipay, and is also the first APP to be uploaded to UnionPay Cloud Flash Pay.
Another distinctive module in the APP is the "Circle of Friends of Blue Ocean", which will be launched on March 2019, introducing social elements into financial services. It is understood that half of the new account users of Blue Ocean Bank come from the referral of Blue Ocean Circle of Friends.
In terms of eco-scene construction, Blue Ocean Bank practices the concept of "open banking" and works with many partners to combine financial services with familiar Internet scenes.
According to Tian Hanyong, since the launch of the Blue Ocean Bank APP three years ago, the cumulative number of online deposit accounts opened exceeded 1.2 million, the total size of online deposits of nearly 20 billion yuan, the annual capital transaction water flow of more than 200 billion yuan, the number of transactions per month reached 30 million times. At present, the mobile banking APP independent customer flow has accounted for more than 40% of the bank's total deposits.
Blue loan for small and medium-sized homeowners to provide convenient home loan services
It is understood that China's home loan market demand is strong, only the first-line and provincial capital city property mortgage borrowing has nearly 10 trillion yuan scale. The house loan is also one of the earliest standardized loan products launched by domestic banks for small and medium-sized enterprises. In the traditional banking business, the process of applying for a home loan is cumbersome and time-consuming, and the customer experience is poor.
The Blue Ocean Bank's release of Blue Residence Loan 2.0 greatly improves the efficiency of the home loan business by means of technology.
According to the person in charge of the home loan business department of the Blue Ocean Bank, the Blue Ocean Loan has six major features: efficient business process, online operation of the whole process, intelligent online approval, extremely fast lending experience, flexible repayment methods, and clear and transparent market pricing.
The Blue Ocean Bank's self-developed "Blue House Loan Intelligent Risk Management Platform" makes full use of the Internet's big-data risk control model to upgrade its business model, and at the same time realizes networking with some real estate registration centers and notary publics to truly achieve online notarization and online mortgage processing. Relying on this platform, the customer through the Blue Ocean Bank APP for a blue di loan time shortened to less than 1 day. "If the traditional home loan speed is like a green train, the Blue Residence Loan is a high-speed train." The relevant person in charge of this analogy.
Since its launch, the blue residence loan cumulative service small and micro-enterprises more than 2300, the cumulative amount of lending more than 2 billion yuan, the average amount of more than 850,000 yuan. The relevant person in charge said that the goal of the blue residence loan is to "let the property become a large amount of credit card, so that customers can use it as they wish."
Silver discount treasure makes bill discounting "second" to the account
Along with the rapid growth of the bill market, the scale of silver bill discounting is rising. According to Shanghai Bills Exchange statistics, in 2019, the country's cumulative issuance of banker's acceptances 17.36 trillion, small bills of less than 5 million yuan accounted for more than 90% of the bills in the small and micro-enterprises in the sales of the return of the proportion of the year climbed. The discounting service of the bank's small bills is of great significance in alleviating the financing difficulties of small and micro-enterprises.
The small and micro-enterprise bankers' acceptances have the characteristics of scattered period, small amount, and more discounting and acceptance lines, so the business in this area will encounter more audits in the bank, slow disbursement of funds and other problems, and the flow in the secondary market is also not convenient. This status quo allows the Blue Ocean Bank to see the opportunity.
In the era of digital intelligence, banker's acceptances as a standardized financial assets, discounting online, intelligent trend. In order to make the discounting of banker's acceptances as convenient as transferring money to pay, Blue Ocean Bank launched a fully online intelligent banker's acceptance second posting product, Yinpianbao.
"Corporate customers for traditional bill discounting business, offline discounting a banker's acceptance, the fastest to run a day. And Blue Ocean Bank 'Silver Sticker Treasure' product, do a bill discounting only need 5 minutes and 1 second, the process of online approval, discounting funds 'seconds' to the account." The person in charge of the transaction banking department of the Bank of the Blue Sea introduced this way.
At present, the silver sticker treasure support more than 70 banks' acceptance bills, small and micro enterprises can get up to 30 million yuan discount amount, the amount of a single bill up to 5 million yuan. The cumulative number of micro-enterprises serviced by SilverSticker exceeds 10,000, and the cumulative number of discounted bills reaches 20,000, with a total transaction volume of more than 22 billion yuan, and the average amount of a single bill is less than 1 million yuan, giving full play to the role of serving micro-enterprises.
Xiaokang loan to help personal consumption finance
This year's National Day holiday and Double 11 proved that the domestic consumer market has recovered from the impact of the epidemic, and the consumption potential of the residents has not been fully developed, the country is the president of the Institute for Financial Reform, the Premier's symposium experts Liu Shengjun pointed out that: "China's Resident consumption accounts for 39.3% of GDP, only 60% of the world average. Finance is very important to boost consumption."
Blue Ocean Bank attaches great importance to consumer financial services, the launch of the Internet personal consumer credit products Xiaokang loan, is an unsecured, fully automated, revolving credit line loan products for individual customers. According to the person in charge of the retail credit risk management department of Blue Ocean Bank, Xiaokang Loan relies on the "Blue Mirror" big data intelligent risk control and approval system, which does not require collateral and guarantee, and realizes the function of repaying as you go, arriving at the account at any time and flexible installment, with the daily interest rate as low as 0.03%
The Blue Mirror system, which was put on line in July 2018, allows for the accurate identification of customers. accurate identification of customers. At the same time, Blue Ocean Bank focuses on pre-credit risk control, in addition to the credit report of the People's Bank of China and the customer's application information, it also accesses nearly 20 safe and stable data sources to promote the development of consumer finance with the value of invisible personal credit.
The cumulative lending volume of Xiaokang Loan has exceeded 10 billion yuan, the cumulative number of customers served has exceeded 2 million, and the daily lending volume is more than 100 million yuan.
The future of private banks is bright
For the development of private banks, Liu Shengjun believes that "the high-quality development of China's financial industry is inseparable from private banks, and the integration of finance and technology is a historical trend. In the context of the current industrial restructuring, the importance of innovative small businesses has come to the fore, and the banking industry has to adapt to this change. More and more market-oriented, with advantages in the long term."
At the same time, he also pointed out that private banks face a number of challenges, such as remote account opening restrictions, the Internet big platform competition, and so on. Therefore, private banks should give full play to the flexibility of the mechanism and pay attention to the use of digital power to change the financial industry. "As long as we find our own market positioning and achieve specialization and differentiation, the future of private banks is still bright."