Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. As of July 2065438+2009, the number of users of Xiaohongshu has exceeded 300 million; As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s.
In the Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning. Xiaohongshu has e-commerce business. 20 17 12 xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing the consumer technology industry in China.
On June 20 19, xiaohongshu was selected as "20 19 Forbes China Most Innovative Enterprise List"; In July, Xiaohongshu app was removed from several Android app stores; In August, following the Android app store, Xiaohongshu could not be searched and downloaded in the app store.
5438+ 10, Xiaohongshu was re-launched in application stores such as Huawei, OPPO, App store and Apple App Store. One month after it was put on the shelves, Xiaohongshu was more than 654.38+billion. 165438+ 10, Xiaohongshu once again appeared at China International Import Expo (CIIE), and will jointly hold a forum on "New Consumption-Reshaping the Future Form of Global Consumer Market" with China and Center for Globalization (CCG).
In Xiaohongshu, tens of millions of real consumption experiences from users have merged into the world's largest consumer word-of-mouth library, which has also made Xiaohongshu a "think tank" valued by the brand. Stephan Wilmet, chief user officer of L 'Oré al, said: "In Little Red Book, we can directly listen to the real voice of consumers. True word-of-mouth is the most solid link between brands and consumers.