Hu Dongmei, general manager of Dayang Group, said: "We can deliver the goods within 4 working days at the earliest. A very fast closed-loop production allows consumers to change customized clothing from expensive, long-term and unaffordable products to easily available and ready-to-use products. "
Dayang Group, founded in 1979, has more than 4,000 employees, mainly engaged in the design, production and sales of various high-end clothing products. The annual comprehensive production and processing capacity of garments is 1 1 10,000 pieces (sets), the annual export volume of suits is 6 million pieces (sets), and the annual customized production volume of garments is 2 million pieces (sets). More than 85% of its products are exported, making it the world's largest custom-made clothing manufacturer.
010.2 billion yuan to build a global intelligent flexible customization factory for clothing.
Personal tailors, suits in developed countries such as Europe, America and Japan are relatively mature. In Dayang Group's suit orders, customized suits account for a large proportion. For traditional clothing manufacturers, private tailors have always had the pain points of high production cost, long manufacturing cycle and difficulty in mass production and promotion. In order to solve this bottleneck, enterprises must reform and innovate production processes, and optimize the flexibility of supply chain by developing information technology and intelligent transformation.
Starting from 20 16, Dayang group began to intelligently transform its production system. At present, it has invested a total of 200 million yuan to build a global intelligent flexible customization factory of Dayang Group.
Dayang Group, aiming at deep customization and instant experience, has built Ustyylit, an Internet service platform for customized clothing industry. Through the development of the platform, the data link between clothing consumption and clothing design, production, materials, logistics and customer service will be opened. According to consumers' personalized customization needs, we will drive clothing design, noodle accessories procurement, edition selection, production organization, production planning, warehousing and logistics, operation management, and gather resources such as noodle accessories suppliers, manufacturers, traders, brands and retail stores around the world. Through data interconnection and collaborative production, based on this platform, "All-category clothing personalized customization project supporting deep customization and instant experience" was selected as the new information consumption demonstration project of the Ministry of Industry and Information Technology in 2020.
Intelligence and digitalization run through the whole process of production and sales.
Dayang Group has realized a digital workshop based on dynamic data management by using an efficient production management information system independently developed, integrating and decomposing the upper data, summarizing and analyzing the lower data, and updating the production process in real time. By strengthening the development of basic information system platform, the stability and accuracy of data information exchange are ensured, and the efficient operation of product production process is realized.
The large-scale flexible customization production line set up by intelligent production equipment can meet the production process requirements of single order system business, solve the capacity problem and improve production efficiency. The flexible organization of mass production and single quantity and single order production is realized, which meets the demand of large-scale single quantity and single order production capacity.
Dayang Group's digital transformation marketing management mode has continuously improved its digital service ability to customers and consumers around the world, met the differentiated needs of customers and provided high-quality products and services. Through independent research and development of measurement standards and data systems, tens of millions of versions of databases and dictionary-coded unified material management systems, a basic data platform based on clothing customization was built, which laid a solid data foundation for intelligent manufacturing and intelligent service. By constructing an efficient marketing service information system, the collaborative data management of marketing terminals, production plants and suppliers can be realized, and comprehensive and close cooperation can be realized.
By gradually improving the intelligent production system, improving the level of intelligence and digitalization, and facing all aspects of customers, suppliers, production and logistics distribution, the individual needs of individual customers will be modularized, and after combination, large-scale production will be realized, the industrial basic ability and modernization level will be comprehensively improved, and the product quality of customized clothing will be greatly improved and the production cycle will be shortened.
Intelligent manufacturing makes niche high-end consumption a popular fashion choice.
Since the reform and opening up, the number of customized garments as high-end consumption has doubled. After 80' s and 90' s, consumers pursue personalized and fashionable clothes, and the demand for clothing customization is even stronger.
At the same time, people's body shapes are different, and there is an increasing demand for more suitable customized clothing. Therefore, the demand of individual tailors for clothing has greatly increased. According to estimates, the current domestic clothing customization market is about 200 billion yuan.
Big data+intelligent manufacturing breaks through the key link of measuring board production, and flexible supply chain realizes mass production of customized clothing, reducing manufacturing costs and shortening customization cycle. The advancement of technology has made privately customized high-end consumption a fashion choice for the public.
Hu Dongmei said: "The price of customized clothes is becoming more and more close to the people. In the early years, it may cost three or five thousand yuan to customize a suit, but at present, a suit made of pure wool fabric can be customized at 2580 yuan. Then through some online promotions, such customized clothing may even be available without 1000 yuan. "
Dayang Group's global marketing network covers more than 20 countries and regions and has opened thousands of cooperative stores. The category of customized clothing products has expanded from suits to shirts, trousers, coats, women's wear and casual wear, and the production capacity, delivery and product quality are leading the world. In 20 19, Dayang group produced1304,000 pieces (sets), and exported more than 70 million dollars, making it the largest customized clothing manufacturer in the world. The sales revenue of customized products accounted for 65,438+04.1%of the Group's total business revenue in 2065,438+06, and increased to 36.2% in 2065,438+09. The adjustment of enterprise product structure has achieved initial results. In 20021year, affected by the global epidemic and the complicated and changeable international situation, the overseas clothing business of Dayang Group experienced a cliff-like decline, but the customized clothing production still achieved sales of 6,543,800 pieces (sets).
In June, 20021,10, Hu Dongmei, as the chairman of the project, gave an opening speech at the parallel conference on "Intelligent Manufacturing and Man-Machine Integration", and shared the experience of intelligent manufacturing in clothing industry with the participants based on the digital transformation practice of Dayang Group.
202 1, 1 1, the fifth batch of "national industrial design centers" evaluated every two years by the Ministry of Industry and Information Technology was published. Dayang Group, with its leading design R&D capability and deep integration of scientific and technological innovation and industrial design, has won high recognition from evaluation experts, stood out from many participating enterprises and successfully won the "National Industrial Design Center".
202 11February, at the 3rd China Garment Manufacturing Conference hosted by China Garment Association, two enterprises nationwide won the title of "2021China Garment Product Innovation Base", among which Dalian Dayang Garment Customization Technology Co., Ltd., a subsidiary of Dayang Group, was among them.
Dayang Group has strengthened the construction of four innovative subjects: technology center, design center, information center and testing center, strengthened the cooperation with overseas experts and domestic research institutes in Industry-University-Research, strengthened the management and training of scientific and technological talents, formed a product and service innovation system oriented to creative design and aimed at market demand and customer satisfaction, and comprehensively enhanced the core competitiveness of enterprises. At the same time, adhere to the information and digital construction as the core, and promote the high-quality development of enterprises.
Up to now, Dayang Group has 6 national high-tech enterprises, National Industrial Design Center/KOOC-0/home, National SME Service Platform/KOOC-0/home, National Product Innovation Base/KOOC-0/home, Provincial Enterprise Technology Center/KOOC-0/home, and Science and Technology Innovation Service Agency/KOOC-0/home, ranking among the top 500 garment industries in the world. In recent years, Dayang Group has won many honors such as "Liaoning Provincial Governor Quality Award" and "National May 1 Labor Award".
During the "14th Five-Year Plan" period, Dayang Group will actively promote the "double cycle" strategy, focus on developing domestic business on the basis of stabilizing the international market, and comprehensively enhance the group's comprehensive competitiveness around five aspects: "brand Dayang, customized Dayang, digital Dayang, capital Dayang and cultural Dayang".
Ocean Group will adhere to the enterprise spirit of "one person, one thing for life", continue to build an industrial development road with global clothing customization business as the core, promote the development of large-scale clothing customization business by improving the level of intelligence and digitalization, and make new contributions to the development of China clothing industry, the development of Dalian regional economy and the revitalization of the old industrial base in Northeast China.
Ocean group co., ltd. clothing factory. Dayang Group (hereinafter referred to as Dayang Group), we saw that workers received remote orders on the computer, completed intelligent typesetting, and finished cutting a garment within one minute after selecting the fabric.
"We can deliver this suit in four days. Hu Dongmei, general manager of Dalian Clothing Group, said: "In this way, customized clothing has become within reach for consumers who used to spend more money and time." .
Dayang Group was established in 1979, with 4,000 employees, and its business scope includes designing, producing and selling medium and high-grade clothing products. The annual output reaches11100,000 units. It exports 6 million pieces or suits of western-style clothes. Its annual customized clothing is 2 million pieces or sets. As the largest custom-made clothing manufacturer in the world, 85% of its products are exported.
Since 20 16, Dayang group has reformed the artificial intelligence production system and invested 200 million yuan to turn the enterprise into an international artificial intelligence clothing manufacturer with flexible customization.
By optimizing its artificial intelligence production system, the Group focuses on intelligence and digitalization to meet the needs of customers, suppliers, manufacturers and distributors. The individual needs of its customers have been modularized before mass production. Now its total production capacity has been improved and modernized. The product quality is improved and the production cycle is shortened.
Since China implemented the reform and opening-up policy, a generation of young consumers have shifted their interest to personalized fashion. They have a stronger demand for customization costs, so customers have a great demand.
According to Hu Dongmei, the price is getting closer to the people. If it used to be custom-made, a suit would cost almost 5,000 yuan, but even if it was made of pure wool, its price dropped by half to only 2,580 yuan. If it is an online promotion order, the price can be further reduced to less than 1 0,000.
Today, Dayang Group's market network covers more than 20 countries and regions, with more than 1 000 cooperative tailor shops. Its products include shirts, trousers, coats, women's wear and casual wear. In terms of productivity, delivery and quality, it has become the world's leading clothing manufacturer.
Up to now, Dayang Group has six national high-tech enterprises, 1 national industrial design center, 1 national public service platform, 1 national innovation base, 1 provincial enterprise technology center and 1 scientific and technological innovation institution. The Group is one of the top 500 enterprises in the world, the leading enterprise in China garment production 100, the winner of Liaoning Provincial Governor's Quality Award and the winner of the National May 1st Labor Certificate.
(turn. By g.q.)
Photography: Dong Li