The company has established a perfect brand matrix covering the whole market, which are: "Sophia - cabinet customization expert" targeting the middle and high-end market, "Simi - customized home furnishing" and "Huahu - customized home furnishing" targeting the high-precision people. "Huahu - customized home furnishing", "Milana - customized home furnishing" targeting the mass market, the four major brands echo each other, covering the whole category of closet doors, supplemented by customized wall panels, furniture and home furnishing styles, to fully serve the on-line and off-line retailing, complete installation, Engineering and other omni-channel customers.
SOGAL Sofia originates from France, and cooperates with internationally renowned design institutions, drawing on the world's cutting-edge design wisdom, more international vision and design concepts. Combined with big data and a large number of actual cases, it provides solutions for a better life for tens of millions of families with better design and better quality of life in China. 2020 Simi Cabinet realized revenue of 1.211 billion yuan, and has successfully ranked among the first echelon of cabinet brands in the Chinese market.