Strengthening the construction of terminal networks in rural areas
Accelerating the realization of the village direct mail in accordance with the relevant requirements of the central government, in accordance with relevant laws and regulations, to meet the needs of the people, in line with the objective realities of the conditions, with the principle of economic reasonableness, the development of a unified standard for the establishment of the village direct mail. The establishment of the established village postal situation account, to determine the specific ways, standards and progress of the direct postal requirements of each region, clear responsibilities of all parties, and strive for local support, and gradually realize the frequency and stability, safety and convenience, mail delivery to the village of the postal service.
Make up for the short board of rural areas express in-depth implementation of the "Express to the countryside" project, the basic realization of the "township outlets, village express". Encourage express delivery enterprises to set up express delivery outlets directly in townships. Support for express delivery enterprises to carry out staff to set up points. Guiding express delivery enterprises and third-party cooperation, or cooperation between a number of express delivery enterprises, in the townships with small business volume to establish cooperative outlets. Support the development of express services in rural areas crowdsourcing crowdfunding model, standardize and guide rural Taobao and other e-commerce enterprises in rural offline service points engaged in courier services, improve the rural end of the courier service network.
Promote rural postal express cooperation to improve the rural areas of the postal express cooperation model, support for postal enterprises for express delivery enterprises in rural areas, encourage postal enterprises to rural postal outlets to build platforms open "express supermarket". Support postal enterprises and express enterprises (hereinafter collectively referred to as "delivery enterprises") to cooperate in undertaking logistics projects for rural e-commerce. Encouragement of mail delivery enterprises in rural e-commerce business volume in the area of mutual open self-pickup outlets.
Optimizing the rural network organization and operation system
Upgrading the warehousing and sorting capacity to support the upgrading of city and county-level warehousing and distribution centers by courier enterprises, forming city and county operation nodes, and promoting the effective linkage of urban and rural areas. Guide delivery enterprises to participate in the construction of logistics parks, and strengthen the effective docking with large-scale distribution centers for agricultural products, agricultural materials, and rural consumer goods. Supporting the use of rural passenger stations, freight stations and other transportation infrastructure to establish warehousing and distribution centers. Improve the service function of township postal outlets to create a transit node that connects to the county and the village to support the warehousing and distribution of rural e-commerce.
Improve the transportation and distribution system to improve the shipping enterprise county nodes and upstream and downstream of the transport organization network, to achieve the effective convergence of the rural shipping network and the trunk line transportation network. Encouragement of mail delivery enterprises in the business flow of stable, concentrated rural areas, accelerate the promotion of regular, fixed-point, fixed-line mail express line mode, to carry out the city and county to the townships, along the way, two-way transport distribution services, improve the rural mail express delivery time. Encourage the integration of resources among mail delivery enterprises, and cooperate in the development of transportation routes or entrust the transportation to a third party. Encourage rural passenger buses to transport mail and express mail.
Improve the quality of end-of-line services to encourage delivery enterprises to increase investment in rural transportation and delivery links, shorten the time limit for mail and express mail delivery in rural areas, and improve the level of end-of-line mail delivery. It also improves the operation mechanism of village postal stations and strengthens the business training, technical support and quality supervision of village postal stations. Encourage village postal stations to enrich their functions, and develop comprehensive convenient services while overlaying the functions of mail and express delivery and self-pickup services. Encourage express enterprises to improve the rural collection and delivery of subsidies to improve the operation of rural express outlets.
Creating a well-known brand of rural e-commerce services
Building a platform for farmers to start their own businesses to lift themselves out of poverty and promote the sending enterprises to give full play to the advantages of "postal service in the countryside" and "courier service in the countryside", and to take precise measures to reduce the costs of poverty alleviation, as well as to improve the quality of service. The company's goal is to reduce the cost of entrepreneurship in poverty-stricken areas and help farmers in poor areas to increase their income by adopting precise means and linkage methods. Encourage delivery enterprises to focus on agricultural products into the city, serve agricultural cooperatives, small and micro enterprises and rural retail households, provide platform sales and delivery services; contact local business departments and agricultural departments to independently develop local specialty agricultural products. Support postal enterprises to carry out rural public welfare activities. Encourage postal enterprises to carry out care for students in poor areas of the "love parcel" project, to help poor mothers "mother mail package" project and other activities.
The development of "Internet +" rural delivery encourages delivery enterprises to utilize mobile Internet, Internet of Things, big data, cloud computing and other information technology to promote changes in the service model. To guide the delivery enterprise and agriculture-related e-commerce platform docking, in the e-commerce, financial, transportation, delivery and other areas of cooperation, to promote rural e-commerce logistics infrastructure. Encouragement of delivery enterprises and e-commerce enterprises in rural service sites to carry out business cooperation and facilities *** build, and gradually form an inclusive and open, integrated *** enjoy the "Internet +" rural delivery system.
Create rural e-commerce own brand encouragement delivery enterprises to set up their own rural e-commerce platform, open the characteristics of agricultural products online sales channel. The company's brand and the brand of agricultural products to promote the unified development, unified construction, the brand of agricultural products from the regional brand to the transformation of corporate brand. Supporting postal enterprises to rely on the resources of PostLeaf, PostPal, convenient service stations and distribution channels to improve the online and offline integration of the postal rural e-commerce service system. Guiding the mail delivery enterprises to pay attention to the brand effect, expand the brand connotation, improve the quality of service, enhance the competitiveness, and gradually form a distinctive, differentiated competition in rural e-commerce own brand.
Improving the postal service rural e-commerce model
Playing a regional advantage to carry out the "agricultural products + Cosmos delivery" to support the delivery enterprise combined with their own regional advantages, improve the "agricultural products + Cosmos delivery" model. "The company's main goal is to provide the best possible service to its customers by providing them with the best possible service, and to provide them with the best possible service. Guiding delivery enterprises to cooperate with local rural cooperatives, supply and marketing societies and other professional organizations to provide customized services to support the export of local agricultural products. For centrally produced agricultural products, bulk into the city. The company's products and services have been widely recognized as the best in the world, and the company's products and services have been widely recognized as the best in the world.
Play the channel advantage to expand the express service modern agriculture projects to support the delivery of enterprises and large agricultural production enterprises to cooperate in the pilot project to carry out express service modern agriculture demonstration projects, stationed in the modern agricultural demonstration areas, agricultural product processing bases, agricultural product logistics and trade bases, to participate in the promotion of large-scale production of agricultural products, to provide "integrated " "One-stop" service. Improve the "modern agriculture + express" model, promote the formation of "a city a product", "a county a product", enhance the relevance and operability of the service of local economic development, enhance the express delivery services The company's business is based on the concept of "professionalism, standardization, and scale".
The use of speed advantage to develop the origin of the characteristics of agricultural products direct supply support courier enterprises to the origin of the characteristics of agricultural products as the main entry point, the formation of "a head to docking farmers, a head to docking users," the direct supply model. Promote delivery enterprises to gradually form a set of planning, purchasing, sales and delivery processes suitable for the characteristics of the "origin", and adopt differentiated delivery service modes, with time-limited delivery of fresh agricultural products within the region and full-network delivery of dry agricultural products. The company is also guiding the development of cold-chain logistics for agricultural products in a project mode of operation, and is vigorously developing direct delivery services for room temperature and chilled agricultural products.
The use of financial business advantages to develop rural inclusive financial products encourage postal enterprises in the service of rural e-commerce process for farmers to provide convenient remittance, microfinance, collection, convenient payment and other postal financial services. Supporting postal enterprises to start agency financial business in the supplementary white outlets, and improving the coverage of postal financial services in rural areas. Encourage postal savings banks to develop special products of inclusive finance that are in line with the development characteristics of impoverished areas, and provide farmers with preferential policies for small loans. Support postal savings banks to pilot the development of land transfer right mortgage business in rural areas.
The use of network advantages to carry out rural e-commerce on behalf of the purchase of wholesale encouragement of mail delivery enterprises in rural outlets to carry out convenient people on behalf of the purchase of services for rural users to create the benefits and convenience of online shopping. Encouragement of mail delivery enterprises combined with the construction of rural outlets, the establishment of wholesale merchandise system, through the big data leadership, to accelerate the introduction of high-frequency consumption goods suitable for channel wholesale. Encourage postal enterprises to optimize the wholesale function of the "PostPal" system, improve the order settlement and other functional modules, and increase the enthusiasm of village postal stations, "PostPal" franchisees and other rural service points.
Strengthening the support of science and technology and information application
Improving the professional level of transport and distribution equipment to promote suitable for rural transportation of affordable vehicles, standardized delivery units and specialized loading and unloading equipment, encourage the use of electric vehicles and clean fuel models according to the actual needs of the courier enterprises, accelerate the elimination of safety hazards, energy consumption and emission of old vehicles, enhance the rural transportation of the old vehicles, and improve the quality of life of the people in the rural areas. Encourage sending enterprises to use electric vehicles and clean fuel models according to actual needs, accelerate the elimination of old vehicles with high safety risks and high energy consumption and emission, and improve the safety and economy of rural transportation and distribution. The company will guide the delivery enterprises to evaluate the operation capability of the existing network links and nodes, and increase the number of multi-temperature layer energy-saving cold storage, cold chain facilities at the end outlets and professional refrigerated vehicles according to the needs of the development of cold chain logistics.
Promote the application of green packaging for agricultural products to guide the delivery enterprises to improve the transportation packaging of agricultural products, and give full consideration to the need for green environmental protection, the characteristics of agricultural and sideline products and the characteristics of the sales market in the selection of materials and packaging design, so as to promote the organic combination of packaging with the characteristics of agricultural products, marketing and branding. Promote collapsible and nested boxes to reduce recycling costs and improve recycling efficiency. Supervise sending enterprises in accordance with the relevant requirements of national food safety, procurement of food packaging materials in line with the relevant level.
Promote information integration and upgrading encouragement of sending enterprises to promote the standardization of rural outlets equipment, equipped with PDA handheld terminals, into the unified management of information technology systems to achieve the integration of grass-roots network nodes and upgrading of information to improve the tracking of mail and express information. Encouragement of mail delivery enterprises and transportation, agriculture, supply and marketing industry e-commerce information system to achieve docking, and gradually establish rural e-commerce supply and demand information *** enjoyment mechanism, *** with the construction of rural logistics information platform.
Increase policy support
Improve policy support measures to strengthen the local development and reform, finance, land, business, transportation, agriculture, supply and marketing departments to work docking, and to strive for local support in the areas of planning, finance, land, projects, finance and so on. Actively promote the inclusion of delivery services in local government rural e-commerce programs. Supporting mail delivery enterprises to participate in the construction of the "Information into Villages and Households Project", and transforming qualified rural outlets into rural information societies. The company also promotes the refinement and implementation of various support policies for the postal industry.
Strive for financial support to actively seek financial input from governments at all levels for rural e-commerce delivery services, and strive for "e-commerce into rural areas" comprehensive demonstration funds, rural e-commerce development funds, "agricultural products into the city" time delivery subsidies and other financial support. Strive for financial support from local governments for the construction of e-commerce warehousing and distribution centers, rural e-commerce service stations, rural delivery outlets, facility and equipment renovation, information system construction, and organizational model innovation of delivery enterprises. Strive to establish transportation, agriculture, supply and marketing and other financial support channels for rural e-commerce delivery.
Enhance the level of government services to deepen the "put in place" reform, according to the law to improve the end of the management mechanism of the express network in rural areas, to explore the rural courier service public satisfaction, courier time on-time rate to carry out surveys. Strengthen safety supervision, the implementation of local management, supervise the effective fulfillment of the main responsibility for the safety of mail delivery enterprises, to ensure the safety of mail delivery channels. Support the actual business development of sending enterprises according to the development of packaging, transportation and other enterprise standards suitable for the delivery of agricultural products, to participate in the construction of industry standard system. Build exchange platforms with related industries to promote talent training, marketing, quality control and other aspects of exchange and cooperation.
Postal enterprises, courier companies should be based on this opinion, adhere to the principle of market-led, government-led, give full play to the subjective initiative of enterprises, take the initiative to docking postal management, the formation of government and enterprises to form a synergy, the choice of services to promote rural e-commerce paths and development modes according to local conditions.
Postal administrations at all levels should unify their thinking, raise awareness, with a high sense of political responsibility and sense of historical mission, the postal industry to serve the development of rural e-commerce and comprehensively build a modern postal industry in line with a moderately prosperous society, and to effectively fulfill the responsibility to promote the postal industry to serve the development of rural e-commerce and make a contribution to the upgrading of agriculture, rural development, and farmers to increase their incomes. To strengthen publicity, create an environment to enhance the postal industry to serve rural e-commerce social cognition; summarize experience, set up a typical, local services to rural e-commerce to achieve good results in the typical enterprises, typical projects to give recognition. To combine the actual development of the region's implementation of the views, strengthen coordination, refine the objectives and tasks, strengthen supervision and implementation, to ensure that the postal industry to serve rural e-commerce work to promote the smooth progress of the effectiveness of the work.