SWOT analysis is one of the most commonly used analytical methods of strategic management.SWOT is Strengths, Weaknesses, Opportunities, Threats (Strengths, Weaknesses, Opportunities, and Threats) of the four words of the English language, is the most commonly used, but also the most effective method of strategic management

Analyze the internal and external environments of a company. When analyzing the internal and external environment of the enterprise, it can be divided into two elements, that is, the first two elements of SWOT analysis: one is what advantages the enterprise has, and the other is what disadvantages the enterprise has. The external environment of the enterprise we also divided it into two, that is, the last two contents of the SWOT analysis: one is what we have the opportunity, one is the outside world what threat to us.