Introduction: I think this is certainly against the principle of integrity. On the day of August 2, the famous actor Ma Tianyu posted on the microblogging bluntly said, Ctrip data kill familiarization is a bit disgusting, obviously more than 3,000 tickets clicked into the more than 6,000, and finally turned out to be more than 10,000. This kind of behavior of using big data to judge the user's economic situation and randomly change the price of items. It is very speculative. It is the bad behavior of abandoning the principle of integrity in order to obtain more benefits.

With the continuous development of the Internet, the user's personal information exposed on the network is more and more. Many dishonest merchants then use users' personal information to make use of big data to kill familiarity, from which they earn a lot of unreasonable profits. This kind of data ripening behavior appeared a long time ago and has aroused the ire of netizens many times in the past few years, but none of them has caused much discussion. Recently, a comment made by well-known artist Ma Tianyu did the trigger, igniting the resentment that netizens have continuously accumulated over the past few years.

Many netizens said they had similar encounters. There are many cases of big data to kill familiarization, like the personal value of the user is relatively high compared with the usual people, check out anything will be significantly more expensive and the first time to point in the price is normal, the second time to point in, the price will rise a lot of belong to the behavior of killing familiarization. This phenomenon plagued the masses for a long time. Some netizens also said that the behavior of killing familiarization violates the relevant laws. In the relevant law said: operators shall not use any technology to carry out monopoly behavior, to deceive consumers. At the same time, this behavior will also involve the improper use of users' personal information.

In response to this phenomenon, Xiaoming believes that the relevant state departments should improve the relevant laws. Do not give the opportunity to the merchants who want to maximize the benefits from consumers without regard to the bottom line of morality to exploit the loopholes. Let these merchants under the deterrent of the law to do business peacefully, down-to-earth. On the other hand, it can also strengthen the integrity of education in the community, so that the integrity of the transaction between consumers and merchants more ethical protection.