Yintai Commercial (Group) Co., Ltd. was founded in 1998, is a fully structured in the cloud on the Internet department stores, ranked in the forefront of China's department store retail industry. Based in China, Yintai Department Store takes innovation as its bloodline, advances both online and offline, takes "making the world's shopping malls have no difficult business" as its mission, and devotes itself to becoming a big data-driven consumer solution provider.

Yintai Department Store, as an important member of Alibaba Group's eight columns of new retail, continues to lead the new retail transformation in the department store industry. Through the digital reconstruction of "people, goods, and field", it realizes member access, product access, and service access.

Yintai Department Store is committed to establishing a digital membership system and INTIME365, the first paid membership system in the department store industry, integrating and optimizing the supply chain, innovating new retail, launching a number of Internet+ products, such as Meow Street, and striving to build intelligent new shopping malls, which have created a shopping scenario and operation mode that integrates online and offline.