1, the product itself

First of all, you need to have the ability to analyze the current situation of member management and fully understand the positioning of target members and the business model of enterprises; At the same time, we must be able to get through the data of online and offline stores and various platforms, and unify the membership rights system and membership experience; Real-time analysis of user behavior and accurate positioning of user tags can integrate big data and build private domain traffic; So as to improve the repurchase rate and conversion rate of users and help enterprises improve the business ability of members.

2. Quality of service

Different SCRM system vendors can provide different services, and enterprises need to correctly and clearly understand the service content that SCRM software vendors can provide. Without a clear understanding, signing a cooperation agreement without authorization is likely to require high service fees and may not necessarily get the required services.

What kind of services will SCRM software vendors provide? In the process of cooperation, what is the charging standard of related services? Whether you can provide fast, professional and high-quality services is certainly one of the criteria to measure.

3. Professional quality and level of personnel

In addition to the above two dimensions, the professional quality and professionalism of SCRM system supplier personnel are also one of the criteria for inspection.

What kind of specialization and degree of specialization have a direct impact on SCRM software products. Of course, if the companies and developers behind a good product are unprofessional, they can't develop a high-quality SCRM system. If developers and SCRM system suppliers are not service-oriented, but for the purpose of making money, such enterprises are not worth choosing.