1. Take a fancy to SAIC's signboard. Roewe belongs to SAIC, one of the three major automobile groups in China. Brands such as Volkswagen, Skoda, Chevrolet, Buick, Cadillac and Wuling all belong to SAIC. In addition, SAIC is the largest automobile listed company in the domestic A-share market.
Although the Roewe brand is average, this signboard of SAIC is too attractive. This may be the dominant factor for Ma Yun to choose to cooperate with Roewe.
2. Long-term business vision and interest. As a very successful businessman, Ma Yun has achieved such brilliance today with his resourceful adaptability and talent. If you choose Geely, which has been very successful, it may not bring much benefit to Ma Yun. Roewe is a developing brand, and Ma Yun helps Roewe develop all the way up and bring more benefits to himself.
3. It is more difficult to cooperate with Geely: Geely has successfully acquired Volvo before and made a lot of money through Volvo, so the requirements for cooperation may be higher. If they cooperate, Ma Yun and Geely will not gain a more active position. At present, Geely's future is bright, and cooperation with Ma Yun is not a rigid demand, but Roewe urgently needs to break through and open the market, so Ma Yun chose a more active Roewe.
Roewe has technical support from SAIC, and it still has certain advantages in R&D strength and brand power. In other words, in Ma Yun's eyes, Roewe has the strength to make a good car. With the help of its own cloud OS, it may help Roewe make a good work that impacts the market.