New Year's Eve ratings are CCTV's first.
After zero o'clock, cool cloud data, which has the most instantaneous ratings statistics, came out with the results, that night, CCTV New Year's Eve party took the first place with 4.83% ratings, Hunan TV New Year's Eve party ranked the first in the satellite TV with 2.17%, Jiangsu TV took the second in the satellite TV with 1.11%, Oriental TV took the third in the satellite TV with 0.67%, and Zhejiang TV took the fourth in the satellite TV with 0.62%. 0.62 percent to take the fourth place in satellite TV.
It is worth mentioning that the highest ratings of the four major satellite television reached 2.8 percent, taken by Hunan TV New Year's Eve Gala of Huang Xiaoming, Zhifu in the singing of "Rainbow Smile". The highest ratings for Jiangsu TV's New Year's Eve party was 1.95%, taken by Zhou Huajian, Meng Ziyi, Li Hao and Liu Wei when they sang the golden song series. The ratings results from China Video and Audio Data (CVB), which runs on the State Administration of Radio and Television's program ratings comprehensive evaluation big data system, are not yet available.
Rating collection method:
In 2018, the State Administration of Radio, Film and Television (SARFT) organized the Broadcasting and Television Planning Institute (BTPI) and more than 10 other units to complete a technical experiment on rating surveys of a 10-million-sample size covering cable TV, IPTV, and Internet TV. By the end of 2018, the ratings comprehensive evaluation big data system aggregated the ratings data of 22.54 million cable TV subscribers and 19.69 million IPTV subscribers from different geographical regions. The new system's massive data collection mode of real-time backhauling greatly compensates for the shortcomings of traditional data collection methods.
The new system will adapt to the development of media convergence and new changes in the communication pattern and environment, and continue to enrich the source of TV viewing data, which not only comprehensively covers different communication channels such as cable TV, satellite live broadcasting, IPTV, Internet TV and online audiovisual field, but also presupposes the new positioning and modeling under the mega-trend of the integration of the nationwide cable TV network and the 5G mobile application in advance.