Liu Qiangdong said, some time ago back home, found that 30% of the goods in the village are "fake", such as Wahaha mineral water, packaging and Wahaha the same, but called mom haha; a large number of village stores, convenience stores are full of fake goods, commodity prices than Beijing, Shanghai is also expensive.

The following is a transcript of Liu Qiangdong's speech:

Good morning, everyone! China's e-commerce conference has been held for many years, and we put forward a proposal, suggesting that next year, whether to change to "borderless retail conference.

In the past few years, when we mention e-commerce, there is a very clear scope, there is a definition, with the new technology, especially in our country in the construction of logistics infrastructure in the past 10 years of rapid progress, we have spent 10 years to go through the logistics industry in the western countries 30 years - 40 years of the road. Logistics technology is becoming more mature, e-commerce as a component of retail, the boundaries are becoming more and more blurred, and I think that in the future the boundaries of all retail industries will disappear. Jingdong now puts forward the borderless retail, one of the core is the hope that over the years in technology, logistics, finance and other aspects of the accumulation of the ability to open up, to become a provider of social infrastructure services, rather than just serving the Jingdong Group.

After years of efforts China's socialized logistics costs accounted for the proportion of GDP from 18% to less than 15%, which is a very good phenomenon. How much of the entire GDP ratio is consumed in logistics? Before it was 18%, Europe and the United States 6%-7%, the world's best is Japan, accounting for 5% of GDP. With the large-scale use of unmanned warehouses, drones and delivery robots, we believe that Jingdong will have the opportunity to reduce the logistics costs of the entire industry to a lower level. It is because of the supply chain capabilities, logistics capabilities, Jingdong is qualified to say that we want to become the logistics infrastructure provider of society.

Everyone sees barber stores in the streets of Beijing, you say barbering is a service industry, but there is also a retail component. Barber store every day to consume shampoo and other consumables. In the past, every couple of wife store shampoo, for example, want to enter a bottle of Pouliou, looking for Procter & Gamble is difficult to supply, this kind of shampoo is either supermarkets to buy or wholesalers to send to the couple of wife store. But today we go to the county to see, a lot of common shampoo is still fake, in fact, is not a husband and wife store owners black heart, because they do not know where to get into the regular goods, they themselves do not have the ability to identify the real and fake.

I went back to my hometown some time ago and found that in our village, if you use the strict sense to distinguish, there are still 30% of the goods can almost be said to be fake. For example, Wahaha mineral water, packaging and Wahaha exactly the same, but called "mom haha", such goods still exist in large quantities in rural areas. In the future, if the Jingdong supply chain direct supply, can guarantee the quality, and the price is very low, because only need to pay a very low cost of logistics to the Jingdong can get the bottle of shampoo. In the past, the channel is three or four layers, you have to pay 30%-40% of the logistics cost is not necessarily get a bottle of real shampoo. A large number of village and town stores and convenience stores are filled with fake goods, and the price of goods is more expensive than in Beijing, making rural people pay a higher cost but also buy fake goods.

Jingdong logistics in the country's nearly 600,000 villages have vehicles in and out of our logistics marginal cost is almost 0. Open restaurant, open barber store, open convenience stores, small supermarket chains, Jingdong this supply chain system can be empowered. Jingdong convenience store has a set of figures that make me particularly excited - 60% - 70% are women opening stores, women aged 30-40. Many of them used to leave their hometowns, leave their children with their parents, and go to the Yangtze River Delta and Pearl River Delta to make a living, leaving the countryside and counties to work. After a year of hard work, they bring home very little money for the Chinese New Year, and we all know that the cost of living in cities is getting higher and higher now. With the Jingdong Convenience Store program, a large number of wage earners who have been working for 10 years, especially women returning home, can open a convenience store for about 10,000 yuan. Why? Because we can accurately help you choose the site through big data, including helping them to accurately select products, tell him what to sell, store goods Jingdong all with their own supply chain supply, and Jingdong Mall, the same price can also make money, all things 100% quality assurance, all things only after Jingdong a logistics link from the brand can reach any townships throughout China, to the village of every Store. With the heart of the business found that many small stores can reach a net income of 8,000 dollars a month, women in their thirties and forties back home can bring their children every day to accompany their parents, easy to open a convenience store, stocking, decoration, goods do not have to worry about, Jingdong Finance to give them a loan, a very small cost can be used to the brand of the Jingdong, our brand itself is a huge empowerment to them, which is the supply chain to bring the value of the.

So, the first core demand of borderless retail is to reduce the entire Chinese socialized logistics costs again, down to less than 5%, in order to really maximize the value.

With Borderless Retail, we hope to change the phenomenon of social entrepreneurs and entrepreneurial business value deviation. Over the past decade Internet companies have enjoyed a variety of dividends, resulting in a large number of owners of brick-and-mortar businesses switching to the property and stock markets. Jingdong from day one is strictly in the physical economy Internet, we have established a large number of warehouses, logistics facilities, to be with our partners into the goods, we are the full meaning of the entity business, just use the Internet tools. And we insist that Jingdong suppliers from Jingdong here to earn money is more than 2 times the traditional offline in the past. Why? Or our logistics costs are very low, do not need to exploit suppliers, do not need to squeeze the industry, and do not need to deceive consumers, you can achieve their own profits, because we put the cost of the entire industry to significantly reduce the change in the past and the supplier's game relationship. For example, when we entered the home appliance industry, in 2009 the entire Chinese home appliance industry brand manufacturers net interest rate of less than 1%. And in that year to sell electrical appliances chain stores net interest rate of more than 6%, and now Jingdong in home appliances can be said to be the undisputed first, but this is not the key, the key is China's home appliance industry, home appliance brands, the net interest rate (now already) close to 10%.

So, the second core of the boundless retail, is that Jingdong hopes to help a large number of traditional brick-and-mortar manufacturing enterprises through the boundless retail sincerely, so that a large number of entrepreneurs, countless entrepreneurs can return, that is, everyone's every profit, income is built on the establishment of a value base for the industry. In this way, the spirit of China's entrepreneurs and entrepreneurial spirit will certainly be able to be carried forward, borderless retail everyone together, thank you!

Supermarket operators are to blame for the proliferation of fake goods in rural areas. Although it is said that some of the sale of fake goods is not from the operator's subjective intention, and even the store owner is not clear whether the goods imported are involved in counterfeiting, but as far as the consequences are concerned, avoiding punishment is not possible. On the one hand, it disrupts the normal market order, infringing on the trademark rights of well-known brands; on the other hand, because many fake goods from unknown sources, unclear origin, there are serious safety hazards, and may even cause some kind of personal injury to consumers. Based on this, it is necessary for the relevant departments to increase penalties. At the same time, we also hope that the majority of small and medium-sized supermarket operators can deal with the lawsuit rationally, establish a sense of genuine products, law-abiding business. Peddling counterfeit products, although the moment can earn a few small money, but in the increasing awareness of the rights of enterprises, the court awarded the amount of compensation in the context of the increasing, the results may often outweigh the losses, profits do not offset the compensation, from an economic point of view, this is why it is necessary?

Of course, it should also be seen that small and medium-sized supermarkets are only the end of the nerve of the production and sale of counterfeit goods, circulation link. To fundamentally solve the problem of the proliferation of counterfeit goods in rural areas, simply deal with, penalize the supermarket owner is not enough, but also must be traced back to the source, from the source to knock off the counterfeit dens, cut off the chain of sale of counterfeits. In fact, in the procurement of goods, rural areas have been at a disadvantage. There have been supermarket franchisee told reporters that due to the fact that there is no direct docking with the supply of manufacturers, rural merchants in most cases can only be through all levels of dealers into the goods, which greatly increases the goods "adulterated" possibility. Some dealers in order to earn a greater price difference, from the irregular small manufacturers of goods, substandard, resulting in the proliferation of counterfeit goods. At the same time, due to the smaller choice, many people in the case of emergency often have no choice but to "know the fake to buy fake", so that the fake goods can be in the majority of rural areas "endless".

Source: China Search