How to make the "space-time" back on track - to adapt to the fast-changing industry environment, a more efficient understanding of customer needs, so that the commodity information more accurately conveyed to the target customers, leaving the customer to become a regular customer, the factory and small and medium-sized merchants of the group anxiety! The point is that the factories and small and medium-sized businesses are anxious.
Recently, Alibaba's domestic trade B2B platform, 1688, announced that its most basic membership product, Honest Pass, has been upgraded again, centering on the logic and essence of the business, with tools and scenarios to help the business chain to provide the business ability to "build a station to send products, marketing and promotion, transaction fulfillment, customer management", so as to enhance the business efficiency and help SMEs in all aspects. The company's business efficiency, all-round help SMEs to grasp the opportunity of digital transformation, so that business becomes more simple.
Integrity pass upgrade, do a good job of the merchant's "military counselor" and business counselor
Integrity pass product responsible person said, 1688 platform, there are a lot of businessmen's products are very high quality, processing and customization ability is also very strong, but in the marketing ability, service capabilities, and commodity trends on the judgement of the existence of a short board. Therefore, a comprehensive display of the strength of the factory, so that buyers see, is a basic starting point for the integrity of the upgrade.
The upgraded Integrity Pass not only provides members with the ability to quickly open a digital store, allowing merchants to have their own online store in as little as 10 seconds; members can also optimize the store to show the full range of merchandise strengths and catch buyers' eyes. And through the exclusive certification logo, factory business card, to show their strength, they gain the trust of users. In addition, the newly upgraded Merchant Workbench helps merchants to restore the core chain of operation and make decisions efficiently.
In addition, the upgraded integrity pass also in matching the accuracy of buyers and sellers on the great effort. The whole site is divided into scenarios of characteristic marketing around the buyer's needs. According to the merchants and commodity classification refinement marketing display, subdivided into three major business scenarios to find sources of goods, looking for factories, looking for industrial products. Whether you want to find the spot, processing and customization, or special customization, all in the vertical shopping guide scene. Merchants can also target buyers to achieve precision marketing.
From pulling new to retention, the test is not only the manufacturing power of the factory, show power, but also the power of service. Integrity by upgrading the "inquiry", "payment", "fulfillment" link, three-pronged approach to provide high-quality service guarantee for transaction fulfillment.
In the past, many merchants had insufficient customer service staff to respond to buyer inquiries in a timely manner. After the upgrade, through the "7 24 hours" intelligent response tool to enhance the Want response rate, inquiry business opportunities at a glance; in the "pay" on the upgrading of the payment transaction link, optimized class B transaction tools and financial products, the former can support batch operation, help merchants to efficiently open the order, the latter can support the batch operation, and the latter can support the batch operation, the batch operation, the batch operation, the batch operation, the batch operation and the financial products. The former can support batch operation, help merchants efficient billing, the latter for the funds of the rapid turnover demand, provide loan services; in the "fulfillment", the past merchants in the delivery of fulfillment stage, due to their own scale, logistics bargaining power is weak, the service is not standardized, the integrity of the upgraded through the merchants to provide the official direct delivery service to create a platform for high-quality logistics service experience.
In the process of "inquiry", "payment", "fulfillment", honesty pass help merchants through intelligent data management, master customer behavior, real-time capture of business opportunities, to provide The dynamic competitive analysis of commodity sales, become the merchant's "military counselor" and business counselor.
Helping factories create private domains is also the focus of this honesty through the upgrade. Integrity pass also increased the store member number function, for merchants to create a private domain scene. Here, the merchant's member users can see the exclusive products and prices, better to reach a deal. If the merchant needs to promote the goods, increase exposure, can also be a key "private domain" to "public domain", through the WeChat small program, so that the factory in the WeChat ecosystem to do marketing.
For new and old users, the upgraded integrity pass also has targeted guidelines to improve operational efficiency. For new users, honest pass set up a new customer guidance area, online novice task, new business escort plan and a series of merchant operation analysis strategy, to help new merchants quickly establish 1688 operation ideas, solve operational problems, and quickly get business results; for the old customers, in addition to the growth of the guidance area, but also has a 1688 classroom hands-on, online merchant growth center and other functions, to enhance the competitiveness of the merchant, so that business The company's business is also a good example of how it can be used in the market.
The above honesty through the product responsible person said, I hope the merchants to honesty through as a digital transformation platform, using honesty through the completion of digital management, digital marketing and digital supply chain.
Day arch a pawn, "make business simpler"
In March 2002, the integrity of the official launch of the integrity of the pass, today's membership has exceeded 1 million. As one of the three core membership products of the 1688 platform, Integrity Pass has always been based on buyer experience and business value over the past 20 years, constantly upgrading the commodity power, doing thick product value, to meet the diversified marketing needs of merchants.
Initially, the integrity through the positioning of the "yellow pages", the main function is to help enterprises to do a simple information display and authentication. 2007, the integrity through the first comprehensive upgrade, to really help customers to build their own business website.
Since then, the integrity through the opening of the "day arch a pawn" type of iterative process. 2008 to 2016, the integrity through the continuous upgrading of the new store, the purchase of recommended functions to provide customers with one-stop online marketing services; 2016 - 2020 period to build a multi-dimensional scenario of independent marketing of new The matrix of multi-dimensional scenario-based independent marketing has been constructed during the period of 2016 - 2020, which has enhanced the supply chain service capability of the source factories around the industrial belt, and completed the all-round upgrading of the transaction, marketing, big data analysis, customer management and other links.
Successive upgrades of integrity pass are centered on the manufacturing side - standing above the position of the factory to build the factory's digital growth path.
With the development of a new generation of information technology, user-centered live e-commerce, social e-commerce, community e-commerce, content e-commerce and a variety of new forms and new modes continue to emerge, such as fast, jittery, Xiaohongshu, micro-businesses, bloggers, anchors, and community group purchases. These "new e-commerce" has a low barrier to entry, fast conversion characteristics, in a short period of time to quickly penetrate into various industries, emerging a large number of advanced buyers. These buyers are directly connected to the factory through 1688, streamlining the supply chain to reconfigure the supply and demand model, so that the market demand for advanced buyer groups on the source factory surge.
This means that factories are facing more and more diverse buyer demands. Factories that are not digitized enough to meet the needs of advanced buyers and changes in the market are not capable of doing so, and may lose market share or face survival. In the industrial Internet, factories survive first before they can face the possibility of industrial digitization and whole chain transformation tomorrow.
The above integrity through the product responsible person believes that "help factories to reach more transactions, to achieve sales growth" is the core. "For the industrial Internet, our entry point is how to help factories first make sales volume up. When the sales volume comes up, the higher the percentage of digitized business, the deeper the digitization of the back-end production of the factory."
The higher the digitization capability of the supply chain road brings, the synergies are greatly improved, and the turnover speed will be greatly accelerated. In a future market that is based on the integration of production and sales, this also means increased factory competitiveness.
Data shows that on the 1688 platform, the digital penetration rate of factories has increased from 10% to more than 20%, and is expected to reach 30%. The digital penetration rate of some head factories has reached 50%-60%.