December 30, peppercorn live official announced that on January 27, the New Year's Eve, the anchor of the day income is not divided into all; January 28 - February 2, six days of income anchors can get 90%. During this period, pepper live will also issue 100 million yuan worth of red packets to give back to all users.

Figure 1: Pepper Live announced that the New Year's Eve income will not be divided

The reporter noted that another live broadcasting platform, Yingke, also announced a few days ago a new policy on the anchor WeChat red packet withdrawals: the anchor monthly withdrawals totaling less than or equal to 20,000 free of charge, and more than part of the monthly fee of 5 percent handling fee. Assuming that an anchor a month Yingke WeChat red packet has 100,000, after the implementation of the new rules, to charge an additional 4,000 yuan handling fee. This makes a lot of Yingke anchors can not help but spit out that: Yingke this is "death".

Figure 2: Yingke announced that the monthly embodiment of more than 20,000 part of the 5% handling fee will be charged

And, the reporter investigated and found that: Yingke live platform anchors can only get 32%, is the major live broadcasting platforms in the lowest proportion of a share of now added 5% additional handling fee. Pepper live platform, on the other hand, the use of a radical split ratio strategy, the anchor can get 80% of the bounty, the highest in the industry.

Figure 3: From the third-party data from September to November, Pepper's anchor income exceeded that of Yingke

The different sharing strategies have given Pepper's platform a clear advantage in terms of anchor income, and according to anchor income data released by the third-party "head network", from 9.19 to 9.25, both anchors were able to receive 80% of their bounty. -9.25, the two sides anchor income there are some gaps, pepper anchor top five income is only higher than Yingkai anchor tenth income; 10.10-10.16, pepper anchor top ten income began to exceed Yingkai, Yingkai income of the fifth in the pepper rankings of the eighth; since then pepper head of the net red resources income began to appear substantial growth, income has always pressed Yingkai growth, the income has always pressed Yingke. In 11.14-11.20 days pepper anchor in the head net red comparison, has occupied six seats, and the top three are pepper anchor.

Weibo Yi all-platform data also similarly confirmed that pepper live platform to become the highest income anchor platform, the top ten anchor income list pepper anchor occupies 8 seats, the highest weekly income of 338,000.

With a high share ratio, pepper live one year to create a lot of million anchors, pepper anchor top 100 monthly average income of more than 100,000, monthly income of more than 10,000 anchors has more than 10,000 people. A few days ago, peppercorn live released the first big data report of the first year of live broadcasting, the report index Sichuan anchor most absorbent, the average monthly income is equivalent to the average white-collar workers in Beijing 3.18 years. Pepper campus anchor income is the same strength where the average monthly income reached 16,000, the top 50 anchors monthly income is more than 200,000, and ranked first campus anchor only in November earnings up to 1.9 million.

From the above data, it is not difficult to see that, due to the higher income in peppercorns as an anchor, peppercorns live broadcast of the number of anchors to maintain a high rate of growth, a large number of anchors have come to the name. In addition to the high share, peppercorns live launch "star-making program", by peppercorns live joint "win the world" crew held by the casting activities have just come to an end, and ultimately won five anchors will be stationed in "win the world" crew, and is expected to be with Fan Bingbing the same stage drama. More and more anchors are joining pepper live, through pepper live to realize the wealth and value.