According to Zhuzhou Daily, in recent years, public utilities such as water, electricity and public transportation in Zhuzhou have launched their own App applications. Although the report also mentioned that some of these apps still do not support the mobile payment function, or only support the bank card quota, and do not support third-party payment such as WeChat or Alipay, there is still a "last mile" problem from the people.
But even if the convenience of mobile payment is solved, is it the last mile? Stupid to think otherwise, this is precisely the cognitive bottleneck of many consumer apps, including public utilities, that is, in their view, the core essence of internet plus is to solve a problem of queuing difficulty.
Of course, we have to admit that this kind of Internet thinking is much better than simply displaying our products and services on the Internet and treating Internet plus as a network. Moreover, internet plus, a city with a low ranking, really won the first wave of users in this way.
After all, queuing in China has always been a difficult problem, which involves a problem of time cost. Through the Internet, users can pay "tickets" directly online without going to the offline window, and then eat, watch movies, visit scenic spots, or provide services such as water, electricity and electricity at the appointed time. Naturally, everyone is happy to do things without leaving home.
But this is actually just internet plus's hands-on style. Only through the internet, the transaction distance with users is shortened. To put it bluntly, it is convenient to pay, but the distance between heart and heart is still far away.
The next thing is more important. Both parties' time cost and various air consumption can be reduced through the network, but the final realization of internet plus is offline, not just an online fast payment. What is the offline competition? It's just the word service.
For those apps that do exclusive business, perhaps this feeling is not obvious. However, for other competitive projects in internet plus, such as take-away, movies, beauty salons, etc. , is quite distinct, the guests finally decide whether to patronize for a long time, only offline experience really good service, will produce stickiness. Online payment and various discounts are just an entrance originally used to attract guests, not to mention many similar entrances. Why did I choose you? Good user experience and distinctive service are still the only way.
Especially after colleagues came to internet plus, the competition actually returned to the original starting point of service. Ask one more question, and then what? In fact, another meaning of internet plus is also reflected here. For example, in the competition between online car and taxi earlier, why did taxis fall behind frequently? In addition to more accurate means of attracting customers online, the service is also quite personalized. The network car platform is also making big moves. For example, through big data, user groups are portrayed according to maps and car heat, and then more suggestions are given to car owners; Another example is Baidu takeaway, and even an intelligent logistics scheduling system is set up, which uses artificial intelligence to deliver meals to merchants in the platform, rationally plan the best route, and make it in real time according to road conditions. ...
Online payment has not changed, and basic services may not be upgraded immediately. For example, the taste of food can't be changed overnight, but internet plus can actually incorporate more technical elements to make the service "different".
Perhaps, for creative enterprises that are struggling to find a way out, it is also a business opportunity to provide technical services other than payment for App.