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Interview with jiangling motors Liu Jisheng at 22 Beijing Auto Show
Moderator: Hello, everyone. Thank you very much for taking time out of your busy schedules to participate in our exclusive interview. Today, we invite Mr. Liu Jisheng, executive deputy general manager of jiangling motors Sales Co., Ltd., and Mr. Zhao Fangcheng, general manager of the brand division of jiangling motors Sales Co., Ltd. to have an exchange with you. I hope you can exchange your opinions on the topics that you are most interested in and concerned about, and ask your corresponding questions. Yao Wei, Fangde. com: Are we interested in the new generation Transit Pro“Uptime1%% full-time operation solution "? Everyone is very interested. What exactly is this? Can you introduce it to us? Liu Jisheng: The 1% solution of full-time operation of Uptime is based on a large number of investigations of light passengers and consumers, and some pain points encountered by car owners in the use of vehicles are found. Light passengers buy cars mainly to make money, but any problems in the car without expectation will bring a lot of trouble to the owners. Before today, there was no solution in the light passenger market. The maintenance time of the vehicle or the loss of consumables needed to be replaced all depended on memory, but users were busy doing business every day, so it was difficult to remember these things. In this regard, we have been thinking about how to help car owners solve this problem. Once the vehicle has a problem, it will not only affect the user's single business, but also cause the user's reputation damage or the customer's incomprehension. Therefore, this is a huge pain point for users. No one can solve it, and there is no way to solve it in the past. Now that big data, digitalization and IT are so advanced, should there be a solution? We think there should be. This is what we have been doing in the past few years, so we put forward the "Uptime1% full-time operation solution" this time. In fact, we want to tell all consumers that we are sure to let you use the vehicle 24 hours a day, and we can predict whether there is any problem with your car 72 hours in advance through our big data and digital capabilities, whether the consumables are used up, or tell you that the vehicle needs maintenance ..., so that you will have 72 hours of response time unless you have 72 hours.

second, even if you tell the user 72 hours in advance, there is no time for maintenance. It doesn't matter. Users can make an appointment through the APP and tell me where you are. Even in other places, there are places all over the country that can help you fix your car while you are sleeping, and then return it to you. If it can't be solved, I will lend you a car directly without delaying your business. This is the concept of full-time operation, and I will cooperate with you 24 hours a day. Through the real-time reminder function of industry regulations, the owner can know in advance whether the vehicle can enter the city and whether the license plate is controlled, so as to prevent the owner from losing business opportunities or losing credit due to vehicle problems. This is when everyone is still talking about products, we will directly solve his living needs and ensure that all our consumers buy this car. As long as he has the strength to work 24 hours a day, I am sure that this car will work with him 24 hours a day. This is the concept of full-time operation. Fang Dewang Yao Wei: What should I do if I get hit? Liu Jisheng: If your car is hit, it's assumed that it can't run at all. It doesn't matter. You repair it and I have a spare car. Our original intention is to hope that consumers will not waste the opportunity to make money because of this car. Xie Guangyao, the first commercial vehicle network: Today, I am very happy to see that the new generation Transit Pro has provided a brand-new solution to the industry. What new value will this car bring to light passengers? Zhao Fangcheng: Jiangling Ford Light Passenger Family is the first brand of light passengers in China, with more than 8, users nationwide; It is also the world's number one light passenger, with global sales exceeding 1 million units. The new generation Transit Pro released by us this time is the best product in Jiangling Ford light passenger family, with the most advanced technology and the best operating efficiency. The new generation Transit Pro is not just a product, but from the customer's point of view, customer-centered, providing customers with a new service in the digital age, which is the concept of Uptime1% full-time operation solution. We are the first in the commercial vehicle industry in China, providing our customers with a 24-hour uninterrupted business partner who can help him at any time. I think the new generation Transit Pro will have a great influence among users in the light passenger industry, because he bought not only a car, but a brand-new service, which is his unprecedented service. This service has also been transformed from another angle. We are selling not only a cold car, but an ultimate brand and an ultimate service response. 58 car Cui Gang: We all know that consumers are very concerned about products. What are the upgrades and highlights of our new generation Transit Pro this time? ? Zhao Fangcheng: The new generation Transit Pro integrates the latest and most advanced technologies in the whole industry and even Ford. The new generation Transit Pro is a light passenger product emitted by China 6. We newly added a 27-degree double-opening tailgate hinge to facilitate users' demand for picking up and loading, and at the same time, it is equipped with the fourth-generation Ma Ruili electronic-controlled 6-speed automatic manual transmission, which is very competitive. In the whole automobile industry, our customers have long hoped to have such a model with a brand-new design. The design of the new generation Transit Pro combines many genes of the Ford family, and uses Ford's "pioneer innovation" design concept, which has been fully upgraded in terms of appearance, interior, power, emission and technology configuration, so we call it the new generation Transit Pro, a more advanced, professional and enterprising product. Securities Daily Wang Jin: Recently, everyone is more concerned about your channel reform. After the channel independence, will Jiangling Ford sell passenger cars and commercial vehicles together or separately? If the passenger car product line is sold separately, how can it be supplemented so that more consumers can buy more and better Jiangling Ford products? Liu Jisheng: First of all, passenger cars and commercial vehicles are different customer groups with different experiences and needs, so they are separated. This is the first thing. Second thing, jiangling motors? We have been talking about the development strategy of "developing both commercial and passenger vehicles" for several years, but it was limited by some product lines in the past. In the future, besides consolidating the achievements of commercial vehicles, we also hope to make some achievements in passenger cars by strengthening cooperation with Ford, so the product line planning is relatively complete. Because many information has not been finalized, there is no way to share it for the time being, but we are absolutely sure to optimize passenger car channels, do a good job in customer experience and enrich product lines. Judging from the information I have received so far, everyone is looking forward to this matter. I also believe that there is a complete product line to start the channel reform of this passenger car, because I have participated from beginning to end. The government procurement information is reported to be repaired: Just now, the propaganda film said that our ambulances accounted for 65% of the total, and the public security inspection law also accounted for a relatively large proportion. How did we do this? Zhao Fangcheng: The increase of the market share of a good product is more a process of customer's word of mouth accumulation. As the first light passenger brand in China, since the first classic Transit was listed in China in 1997, it has been constantly surpassing for many years, not only making itself stronger, but also becoming the first in the industry. There are many product sequences of different brands and models in this industry, which reflect excellent products and strong word-of-mouth effect. Especially in the public security department and the medical and health industry, it is more from the extremely rich adaptability and expansibility of products. Jiangling Ford light passenger family has different driving modes, different fuel types and different usage scenarios from Teshun to New Transit to New Generation Transit, which adapts to the needs of different industries in China. The expansion of this more product line is very beneficial to our customers' accumulation. In addition, Transit can be seen in any public field in China, which has a very wide range of applicability, so it has another name called "Amazing King Kong", which is the praise and trust of customers. China Auto News Guo Chen: High-end is a hot word in the automobile consumption market in China in recent years. What do you think of the high-end commercial vehicle market? ? Liu Jisheng: This is actually normal. Just like our pursuit of a better life, it doesn't matter whether users used to buy a car with air conditioning or not, as long as they can make money and deliver goods. Now users need comfort besides being able to load and make money. Without air conditioning, they can't drive, so the requirements for comfort and intelligence on the cockpit are higher. This is a natural phenomenon. Whether commercial vehicles are high-end or passenger-oriented, this car is not only a tool to make money, but also a use for family leisure, including the layout of seats, the networking of vehicles and even the power of air conditioners. Now, it is very particular. I think this is the inevitable development of the industry. All products of Jiangling commercial vehicles have been passenger-oriented in the cockpit. Pinhui Auto Wang Ting: This year, affected by the epidemic, the sales of many car companies have been affected. What is the sales situation of Jiangling Ford light passengers this year? ? Secondly, the digital service you mentioned is very exciting. How can this service be realized technically? In addition, will this very distinctive service be applied in all products of Jiangling? Liu Jisheng: This year, under the leadership of Zhao Zong, our light passengers have achieved a market share of 34%, which is the highest in history. Of course, it is conducive to the image of "the first car in the war", so I would like to thank the media teachers again for their help. Later, many car owners came to buy our cars because they were "the first car in the war" and made a lot of contributions to the country. Frankly speaking, we had great expectations for the market in January, and there was a large demand for ambulances in February and March. In March and April, the market began to pick up. Thanks to the help of national policies, we also did a lot of actions during the anti-epidemic period. I remember that we were asked to come back on the second day of the New Year's Day, and we had meetings at home every day if we couldn't come back. I was in Taiwan Province. At that time, I went back to my parents' home for dinner. My father-in-law said that you didn't want to have dinner with me, or were you talking on the phone? I said of course I would like to have dinner with you. I'm really in a meeting. This year, the share of light passengers exceeded our forecast at the beginning of the year. We didn't expect to reach 34% so early, so my goal for Zhao Zong now is 4%. We can actually do it. Our team ability is very good and our products are very strong, so we can lead more industry trends. Frankly speaking, I have always said that this year is a very special year for everyone and a very special and beautiful year for Jiangling light passengers. So this is the progress we have seen on light passengers. I believe that light passengers will be better in the future, and we will have a lot of actions on light passengers. Second, full-time operation of Overtime is the best that all commercial vehicle companies can give consumers, but there are many technical difficulties. In fact, the team of hundreds of people behind us is moving towards this matter every day. How to commercialize technology and how to achieve timely commercialization? Once these things are commercialized, this is a promise and we must do well. As we talked earlier, if the collision is unpredictable, how can we promise? Therefore, we will use the resources of the entire dealer system to prepare spare cars for users this year, and we have enough confidence in our products, otherwise there will be a lot of spare cars. Through these predictive services, we can diagnose car health every day, and the intermediate technology path goes through the car sensor until how the technology is saved and analyzed, and we make a lot of judgments through big data, so it is quite complicated. Frankly speaking, Zhao Zong and I, as representatives of sales companies, are looking at whether these technologies are mature enough and have the ability to be commercialized, and they will be launched in due course once they have the ability to be commercialized. So I think the answer is very affirmative. This is a very important step for Jiangling to maintain its position in commercial vehicles. We are also very happy to do this better through the Beijing Auto Show today. Of course, we also hope that competing products can learn and make this market bigger together. Tencent Auto Weng Yuting: Besides ambulances, what other models do we have? Zhao Fangcheng: There are many kinds of ambulances, such as transfer ambulances, negative pressure ambulances, monitoring ambulances and critical ambulances. In addition to ambulances, there are pickup trucks, disinfection vehicles and cold chain transport light trucks during the anti-epidemic period. Almost all commercial vehicles have participated in this anti-epidemic operation. No matter at the national level, at the local level, and even in township hospitals, our pickup truck is used as a disinfection vehicle, and the rear bucket of our pickup truck can hold a lot of disinfectant. In fact, our commercial vehicle is a very important product in public health, and it has participated in any public field. Liu Jisheng: Let me add something. We have a relatively high share in the Public Security Department or ambulances. I learned from the communication with customers that a lot of expensive medical devices need to be installed in the negative pressure ambulance or emergency ambulance. Of course, such expensive medical devices should be placed in the best car to ensure that these devices will not be damaged because of the quality problems of the car. Just like if you drink a good bottle of red wine today, will you just take a glass to drink? No, you will buy a crystal cup to drink. If you buy a 3-yuan drink, it is unrealistic for you to use a crystal cup. Therefore, when building a negative pressure ambulance, we asked the consumer if he wanted to change to another car because of the shortage of chassis resources. He said that there were millions of medical devices, so it was impossible to take a car with 8, or 1,. Therefore, ambulances and public security companies used cars, and these users would pay special attention to the quality of vehicles. This is also the main reason why the market share of Jiangling Ford's ambulances and public security companies used cars was particularly large.