Today, the explosive growth of the Internet population and the rapid popularization of Internet consumption makes the Internet has become an important marketing channel that the insurance industry can not be ignored, however, the Internet health insurance categories, dazzling, many people do not understand the overall pattern and characteristics of Internet health insurance.

One, the overall pattern of Internet health insurance

Internet health insurance is based on the Internet, to provide consumers with health insurance suitable for the characteristics of the Internet insurance, which is sold online to complete a series of insurance services, such as enrollment, underwriting, payment, claims.

The business models of Internet insurance on the market mainly include insurance companies' own official websites, independent e-commerce platforms, professional and part-time network agents, and professional Internet insurance companies, and the above four models constitute the overall pattern of Internet insurance. In other words, the Internet health insurance products that people buy through the Internet basically originate from these four channels. Which is the strongest insurance company, I just happened to organize the relevant content, I hope it is helpful to you: the latest list! The top ten insurance companies in the country

1, the insurance company's own official website: product system is rich, the operation and service system is perfect, and the sales products are basically the same as offline.

2, third-party e-commerce platform: independent of the two sides of the transaction, a large number of visitors, a variety of products.

3, the Internet insurance agency: convergence of various types of products, a wide variety of one-stop shopping.

4, professional Internet insurance company: customer demand-oriented, fast product iteration, rich technical means.

Second, the characteristics of Internet health insurance

1, convenience

The Internet is an open and free online communication platform, which can get rid of the restrictions of time and place, and is more convenient, and can also maximize the satisfaction of consumers' needs, because compared with the traditional sales promotion of personnel, the Internet health insurance is more capable of allowing people to understand, compare and select the best products and services by themselves. self-understanding, comparison and choice to recognize the products, so as to choose the most suitable health insurance products for themselves.

2. Economy

The economy here is for both the Internet insurance company and the consumer. The Internet company can save operating costs, thus lowering the rate of health insurance, so that the consumer can make a profit, and this higher price-performance ratio can often easily impress consumers.

3, timeliness

Through the Internet can be realized 24 hours a day, 24 hours a day service, improve the efficiency of sales, but also at the same time reduces the time of health insurance insurance, underwriting, payment and claims, more in line with the pace of life of the people of the first and second tier cities.

4. Flexibility

Internet health insurance is fast and flexible, and most of the Internet health insurance is not guaranteed renewal clause, this flexibility may make you unable to renew the policy, so be sure to choose carefully.

5. Intelligent

Internet health insurance is often able to use big data to accurately analyze market trends and tap into user needs and preferences, so as to make personalized recommendations to further enhance the user experience.

Internet health insurance allows people to use fragmented time to easily understand insurance products, figure out the pattern and characteristics of Internet health insurance, and complete the insurance in a few minutes on the way to and from work!