In fact, big data has begun to quietly change our lives.
Online shopping is becoming a favorite shopping method for consumers, and the 2012 "Double Eleven" war has left many netizens addicted to online shopping. What you may not know is that, in fact, some savvy retailers are relying on the predictive power of big data analytics to collect and mine consumer big data at a more personalized and direct level from their target customers, especially during the important holiday season.
Big data can handle a huge range of broad activities, including effective marketing campaigns that can be targeted to customers' online purchasing behaviors, casting their preferences for sales and promotions, social e-commerce and inventory optimization.
For example, big data analytics software has the potential to enable retailers to conduct directly relevant promotions and marketing campaigns to incentivize consumers to buy online and track the resulting sales transactions. And, at the same time, big data as a result allows retailers to monitor and adjust promotions in real time to maximize spending, improve profitability, and generate maximum revenue in a short period of time during critical periods.
"In the past, decision-making was more empirical based on surveys, but with the help of big data analytics, it is possible to analyze objects quantitatively to make decisions more scientific." China Electronic Information Industry Development Research Institute analyst Han Yaoqiang said, Taobao has established a cloud computing center, the use of big data can better deal with consumer spending habits, seasonal changes, etc., so as to more accurately formulate their own marketing strategy, inventory deployment, etc., so that decision-making is more rationalized.
Trident Marketing is a direct marketing company whose clients include brands such as DIRECTV. With the help of IBM's big data analytics software, they can even anticipate the best time for customers to contact them and whether they will cancel their services. Their revenue has grown tenfold in just four years, sales increased 10 percent in the first two months after the product was deployed, and their customer churn rate has been reduced by 50 percent.
Big Data can also be a doctor! Once participated in the U.S. intelligence game Jeopardy! (Dangerous Edge) IBM supercomputer Watson can already be used to assist doctors to listen to the diagnosis. At present, some U.S. medical institutions in order to avoid the doctor's negligence, began to cooperate with IBM, now Watson will accompany the doctor to listen to the diagnosis, listening to the diagnosis through the signs of the disease it will list the diseases that may be suffering from which, the doctor may be asked to diagnose the signs of the end of the thought of the disease may be only three or five, but Watson will be followed by a massive data analysis point of view to help him list as many as 20 signs of the disease options, which greatly reduces the chance of negligence by the doctor. This greatly reduces the chance of doctor oversight, and the doctor will know what questions to ask the patient to narrow down the diagnostic error after reading Watson's analysis report.
Big data will make business maintenance more convenient. Xiao Bing told us, for example, that in the past, with the discrete, traditional data processing, the daily maintenance staff needed to work three shifts 24 hours a day, but now, with the launch of PureData, only six people are needed, which will bring greater convenience and lower costs to enhance competitiveness.
Talking about the changes that big data may bring to life, Han Yaoqiang said, "Big data will have an all-round and profound impact on the whole society from personal, social life, business, law, morality, etc. In addition, there are still more changes that we can not be predicted, but there is no doubt that the drastic impact of big data on the life has been an irresistible fact."
(hopefully adopted)