Misunderstanding 1: Operation is a handyman

Operation does a lot of work and does little, and you will not become an excellent operator.

to do a good job in operation, you should not only have a proper attitude towards users, but also consider issues from the overall situation, such as doing activities. The first factor I consider is the quality of brands and activities, not the quantity.

Only by thinking from time to time, practicing more, practicing more and summing up more, can you qualify for Huashan's sword theory. Otherwise, if you have been doing it for many years, you will still be in a muddle, and your understanding of the operation is not deep enough. It's your fault to come out and teach an axe.

I think understanding this sentence requires a peaceful mind.

First, the leader arranges a job for you. If you don't have enough reasons to convince your leader, just bite the bullet and stop complaining and talking nonsense.

second, being able to do more work is a test of your personal ability, which is not harmful to you.

Third, you need to find out how much you weigh, where you are, and encourage others. Not everyone can do that.

fourth, there is nothing impossible, only dare not think and dare not do. In 21, the goal set by the leaders was to increase the IP by five times (that would not be a big base), and as a result, we completed the kpi at the end of the year in 21 days. Of course, I am also opposed to setting goals at random.

Misunderstanding 2: The operation has to swallow a shit-like product

I think this is an extremely irresponsible sentence. The Internet is no longer an era driven by operation before 21. In fact, the products and functions of the community in the early years were very poor, and the operation was hard to support, and it could be done very well. Puff is a typical product driven by strong operation. The number of people in our community has never exceeded 2, so there are enough operation modules. Then there is the show mode, and their operation intensity is greater.

after p>21, especially after the rise of mobile internet, it has entered the product era. The product is so shoddy that the gods can't save it, because there are too many substitutes. If you don't do well, users will go to other homes.

we must attach importance to products, make the product experience good enough, and truly grasp the needs of users. In this era, we can no longer have the thinking of "raping users". Many successful people in the first and second generations of the Internet have fallen behind in their thinking.

you can't ignore the operation. Douban's products are the ultimate in the community, even to the point of ignoring big data. Isn't Abei always reflecting on it in the last year? A Bei is my respected predecessor. Many problems, in fact, as early as the birth of this product, have already buried hidden dangers. A product, gene is something in the bone, once planted, there may be no possibility of change. This is the fate of the product. A Bei has realized the importance of operation, and it is not too late.

products and operations need to maintain an appropriate proportion, and I never agree with the tactic of piling people up. If the product is strong, the operating cost can be small and the operating pressure can be small. If the product is weak, the operation will be more difficult.

reflect on yourself, don't be sorry for your poor product, and try to make excuses!

misunderstanding 3: anyone can do this job

anyone can do this job, which I don't deny, because the threshold is low. Can anyone do the operation well? Not really.

good operation will have the temperament of operation. This can actually be felt during the interview. Being conscientious, pragmatic and grounded, paying attention to details, being patient and resilient, having a high adversity quotient, being strong in execution, being flexible in thinking, and so on, are all necessary qualities for a good operation. This is something in the bones. You said it could be changed the day after tomorrow, but I really don't believe it.

after working for 67 years, your thinking has become fixed, and you can't just change it if you want. Companies like people who can work when they come, and they don't necessarily give you this opportunity. The thinking and operation of products and technologies are fundamentally different. The logic of products and technologies is bound to be strong, and the thinking of operation is divergent and leaping. Therefore, a good operation will deliberately evade and neutralize its own mindset. After I made the product, the logic was much stronger than before.

It's actually quite difficult to become a monk after working for more than 8 years. It takes courage.

a group of excellent operation teams, not to mention interns and graduates. Many people regard the technical content of operation as too low. What do you think? An excellent operation can top three or four ambassadors of ordinary operation, do you believe it?

Misunderstanding 4: Operation is the

operation that takes the blame. A lot of work can't be assessed by data. Many tasks of the company often include responsibilities and indicators on the operation. If you can't find the responsible person, it is the operation to carry the pot. "Well, you are in charge of the operation, so you have to bear the responsibility." "What should you do and what should not you do?" I often take the blame, and I put up with it for 1 years. But think about it, behind your sister's back, a good project is originally the result of everyone working together, and it is not right to shirk and shirk. A lot of work, rewards and punishments, it is best to achieve * * * knowledge. If it is really impossible to define the ownership, then the relevant people will bear it together.

many "negative factors", such as advertising, will obliterate the credit for operation. You've worked so hard to do a lot, and an unreasonable advertisement will waste all your months of effort. Is the location, material, quantity and effect of advertising reasonable, and how many people really understand it?

Myth 5: Operation is about kpi and data.

In this regard, it depends on whether the company pays enough attention to operation, how many product-driven components there are in this project, and also on your personal responsibility.

I have been memorizing data for many years, from when I was a junior operator, to now I am still in charge of projects.

in fact, I prefer to split the data, which is convenient to bring the enthusiasm and initiative of the project owners into play, and can make everyone nervous and have a string in their hearts every day.

of course, you are the person in charge of the project, and it is absolutely wrong of you to leave the overall goal and responsibility to your subordinates. Such a person is not worthy to be a leader.

I despise people who take credit from subordinates.

Myth 6: The operation can properly spit out and complain

Under various unfavorable circumstances, it can make things, less money, less food and fewer people, and it can also make excellent operation works, which should be a principle that an excellent operation adheres to. To put it bluntly, it is cost consciousness. If I give you 1 million yuan, you may not do well. If I give you 1 yuan, you can do better, then you are awesome. It is definitely not the style of all companies to be responsive. I think you should be fired first for the work piled up by money.

can the operation complain and spit? The point is that it's no use complaining. You can't do the work yet. A leader is not a fool. If he can be your leader, he must have his skills. Put up with it or get out.

Moreover, complaining and spitting will greatly affect the passion and unity of the team. No matter how strong this person is, he can't stay, and this emotion should be castrated in time.

Myth 7: Operation is just chatting with users

It's ridiculous to have this idea. There is too much work done by the operation. Chatting with users is called user communication in technical terms, and the operation should communicate with users with a purpose. The total time and single time of communicating with users every day need to be controlled. This is the concept of time.

the work done by operation is not only about innovation and retention, but also the thinking angle of primary operation at most. The principle of "maintenance inside the station and pulling outside the station" is only a branch of operation-some work contents of user operation.

content operation, activity operation, new media operation, data operation and so on, there are a lot of things waiting for you to do, waiting for you to dabble.

Myth 8: When the product is finished, it is a matter of operation

I mentioned this in my previous article. In fact, the operation simply can't intervene after the product goes online. The product and technology give this product blood and flesh, and the operation gives this product soul. The operation should participate in this project from beginning to end, and play an active role in the operation. When the product goes online, users will use it every day, and the operation will use it every day, and the data will be read every day.

when the product is not finished, it needs to be continuously optimized after it goes online. The final form of a product needs to evolve with the needs of users, the needs of operation and the trend of the times. Even Zhang Xiaolong can't say what the final form of WeChat will be, let alone our younger generation.

Myth 9: Operation has methodology

Strictly speaking, operation has no methodology. Which good operation didn't take years to practice?

I have never been superstitious about operational methodology. Operation needs to be handled flexibly, and the mindset is already terrible. You are still imprisoned by the shackles of methodology. Isn't it even more terrible?

With the rapid development of the Internet, the life cycle of users playing community has been shortened from four or five years to several months. There are few literate communities, and an idea will be copied and replaced at any time. Our thinking needs to be updated all the time. Perhaps the operational ideas you believed in three years ago are no longer applicable.

I can only say that everything will remain the same, and methodology can be used for reference, so as to establish my own basic thinking framework and basic process. I agree with this. In fact, most of the modules in operation can establish basic templates, but they should not be too detailed, which will restrict the space for operation. The post-9s generation is more active in thinking and thinking than our post-8s generation. I have to admit that you have to give them enough room to play. Sooner or later, the post-9 s will be subverted by the post- s. We can't be stubborn, can we?

Myth 1: Operation can be accelerated

In this regard, I can only tell you that operation really cannot be accelerated. Without more than 6 years of community experience, I don't believe you when you say you can get to the top.

In the experience accumulation stage of operation, frequent job-hopping is extremely unfavorable, and the things involved in operation are too fragmented, so the experience needs continuity. So I always tell the interviewer who has worked for 2-3 years that at this stage, you'd better stay in a company for a few more years.

Operation can cultivate a person's peace of mind. You can look at the world and life with the characteristics honed in this process. In a sense, this is more meaningful. I write what I have accumulated, which is the sharing mentality. What's the use of hiding it? Besides, I will forget it when I get old.

I hope everyone can become an excellent operator. The economic foundation determines the superstructure, and you should hone your basic skills well. How much you have accumulated now determines how high you can stand in the future.

I hope you can play a greater role in your own company and hold up a sky in the future. Thank you!