New Internet Technology Empowers Tourism Services
In recent years, the in-depth application of new Internet technologies such as 5G and AI in the cultural tourism industry has greatly improved the service level of cultural tourism and enriched the amateur cultural life of the broad masses of people.
Xiao, president of china tourism association Smart Tourism Branch, mentioned in the recently held "20021Third Smart Tourism Conference" that non-contact, non-gathering, normalization, embracing the era of big data Internet, and strengthening cooperation to develop smart tourism will make smart tourism a trend.
Coincidentally, according to Sun Ruofeng, director of the National Tourism Standardization Technical Committee and doctoral supervisor of Wuhan University, digitalization has become the "sunshine air" of modern society, and all sectors of society need to "make a big cake" to produce the "inclusive effect" of digital public services.
Operators have laid out the smart travel industry.
The three major operators are now showing a multi-point flowering trend in the layout of 5G scenes, and naturally they will not be indifferent to the new blue ocean of smart travel industry.
As for China Telecom, the scene of 5G+ smart travel recently appeared in the Science Park of the first China (Wuhan) Cultural Tourism Expo, which fully demonstrated China Telecom's information and digital capabilities in smart travel.
Not only China Telecom, but also China Unicom are trying to cut into the smart travel industry. In June this year, 1 1, China Unicom and Tencent jointly released the "202 1 China Smart Travel 5G Application White Paper".
Look at China Mobile. Recently, at the 6th Hebei Tourism Conference, a scene related to smart tourism-5G+naked-eye VR igloo was also displayed.
Ren Yan, vice president of Jingyu Mama Group, said frankly that for the main operators in the tourism industry, digital technology is integrated into scenic spot marketing, scenic spot booking, online tour and scenic spot management, and digitalization is an inevitable development trend. "If you don't count, you are out." Operators have begun to pay attention to the layout of Zhixing, because at present, they should seize the development opportunity of digital evolution of this industry.
Smart tourism industry should adhere to people-oriented
Hu Tao, a professor at Tourism College of Hainan University, said that with the support of policies and technologies such as 5G, big data and cloud computing, digital tourism has gradually become the main direction for the transformation, upgrading and development of the tourism industry. Cultural tourism industry, which has the attribute of information industry, will rely on digital information technology to realize multiple development kinetic energy such as operation transformation, format integration and experience upgrading of far-field, middle-field and near-field scenes.
However, at present, the object of smart travel service is still relatively simple, mainly concentrated in the B end. Taking scenic spots as an example, measures such as building smart hardware, innovating smart applications, realizing smart supervision and upgrading smart services are taken. In addition to epidemic prevention, it is also convenient for on-site management.
From the original intention of scene construction, it should be ordinary people who really benefit. Through many cases of smart travel construction in the market, it is not difficult to find that most of them ignore the C-end in the overall thinking, especially in the personalized needs of users.
As Sun Ruofeng said, the development of smart tourism needs to cross three gaps in digital culture, namely, occupation and industry, urban and rural areas, young people and other people. It is also necessary to strengthen the output of cultural content and cultural creativity, adhere to people-oriented, user experience first, and meet the individual needs of different groups of people.