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Large-scale activity planning
Large-scale activity planning Part 1

I. Activity Background:

"Double 11" shopping carnival, has become one of the most influential consumer festivals in China, and even in the world. And every merchant, every consumer, is the real protagonist of this stage. xxxx, we will invite more brands and strength of the business **** with the participation of your unique way, directing a quality shopping carnival extravaganza!

xxxx "double 11", Zhangye City, local merchants will also respond positively, vigorously develop local e-commerce, in order to realize the transition from traditional industries to e-commerce, and strive to cultivate e-commerce into the city and even the province's economic development of the new growth point, to promote the city's characteristics of the product, agricultural and sideline products and cultural and tourism products export, promote the city's characteristics of the advantageous products, agricultural and sideline products and cultural and tourism products. products for export, and promote the development of the city's characteristic advantageous industries. The city will also encourage individual businessmen, entrepreneurs into the field of e-commerce, to provide more jobs at the same time, and vigorously cultivate e-commerce talent in order to realize the entrepreneurial re-employment of college students and unemployed people.

xxxx "double 11", Zhangye Wanzhong Mall will also play an important role in which, as the Zhangye municipal government focuses on supporting Zhangye's largest local e-commerce online shopping platform "Wanzhong Mall" and small nine city WiFi, will fill the Zhangye local online shopping carnival. The newest and most important of all, it will fill the gap of the local online shopping carnival and allow Zhangye people to truly experience the new fashion of online shopping at their doorsteps.

The purpose of the activity:

On the occasion of the arrival of "Double 11", Zhangye local merchants to take the opportunity, will be held on November 11th, "Double 11 Zhangye local shopping carnival! The first step is to make sure that you are able to get the most out of your time and money.

Three activities:

Organizer: Zhangye City Bureau of Commerce, Zhangye City Bureau of Human Resources and Social Security

Sponsor: Zhangye Amazing Crystal E-commerce Limited Liability Company, Zhangye City Ruijing Technology Limited Liability Company

Co-organizers: Gannon Television, Gannon Broadcasting Station, Zhangye circle, Baidu Zhangye Bar, Desert Outdoor, Horn Outdoor and so on.

Fourth, the event time:

xxxx November 11, opening

V, the event location:

Zhangye City Center Square

Sixth, the participating units:

Car stickers on the street

Second, the market

To create the first e-commerce business incubation base in Zhangye City, free e-commerce entrepreneurship training courses; free of charge for all training courses for the merchants to build a station and to provide professional operational guidance, technical guidance and other comprehensive and considerate follow-up services.

Eight, the activity process:

1, the preparatory process

Activity display platform: Zhangye Wanzhong Mall, small nine smart city WIFI, micro-xx

Merchant registration time: xxxx October 27, 08:30:00 - xxxx November 1, 18:00: 00

Merchants, the first e-commerce business incubation base; free to open the e-commerce entrepreneurship training courses; free to all training courses merchant station and provide professional operation guidance and technical guidance and other comprehensive and thoughtful follow-up services. 00

Merchant Review Time: xxxx Nov 02 08:30:00 - xxxx Nov 06 18:00:00

Activity Launch Time: xxxx Nov 11 00:00:00 - xxxx Nov 11 23:59:59

2. "Double 11" Launch Process

xxxx November 11, 09:30 Opening Remarks by the Host

xxxx November 11, 09:40 Speeches and Addresses by the Leaders of the Bureaus and Activity Parties

xxxx November 11, 10:30 Carnival Launching Ceremony

xxxx November 11, 10:40 Carnival Launching Ceremony

xxxx November 11, 10:40 Carnival officially began

Nine, the activities:

1, you come to me to send. Wanzong Mall 100,000 cash back, as long as the consumers come to the scene, sweep the Wanzong Mall two-dimensional code that send cash red packets.

2, discounts low to burst. On-site merchants are playing a loss of discounts, only this day, low to can not think, low to dare not think.

3, cell phone to play "double 11". "The first time I've seen this, I've seen it on my cell phone, and I've seen it on my computer. The first time I saw this, I had to go to the hospital to get a prescription for a new baby. The first thing you need to do is to use your computer. It's okay, there is a small nine APP, will be "double 11" into the phone. You can also use your cell phone to open a store for free, make free phone calls, chat and pick up 。。。。. The money socializing both. The first thing you need to do is to get your hands on a new phone, and you'll be able to do it on your own.

Ten, the activities of the preparation:

1, pre-publicity preparation

network soft, newspaper publicity text

car sticker publicity page content, red packet coupons.

2, exhibitors to prepare

Registration selection audit, held at the time of the business meeting.

Merchants meeting content: merchants work to prepare, discount finalization, coupon negotiation.

Merchant meeting time: to be determined

3, merchant booth division

divided according to the merchant's product classification display area

4, the staff preparation

5, hardware preparation

activity venues, LED screen, LED mobile screen

sound equipment, salute, the launch ceremony props

December 1, 20xx is the 23rd "World AIDS Day", today's society, AIDS has become a serious social problem. As contemporary college students, we are an active group in society, the main body and pillar of the future society. We have good moral character and positive enthusiasm, determined to let the unfortunate people to relive the warmth of the world, so that the injured people feel the social care! As the future pillars of the motherland, we need to fight against AIDS, have the responsibility and obligation to publicize the knowledge of AIDS prevention for teachers and students, and call on college students to care for life, prevent AIDS, and care for the vulnerable groups. With a thin red ribbon to spread health and civilization, pass the truth and warmth!

The name of the activity:

"Red Ribbon" World AIDS Day large-scale publicity activities.

Third, the theme of the event:

Containment of AIDS, call for embrace; control the spread, *** enjoy the sun.

Fourth, the time of the event:

**November 30-December 1, 2010

Fifth, the location of the event:

the entrance to the restaurant in the West District

Sixth, the organizer.

The General Committee of the College of Management

VII.

Nine, the purpose of the activities

1, to further enhance the attention of college students on AIDS

2, publicize the knowledge of AIDS

3, to enhance the youth's sense of social responsibility, to guide the correct values

4, through the activities call for The design and posting of posters, the production of exhibition boards, the preparation of fixed-point hanging banners, contact with the school social association, the school student press corps, the school radio station, the Nanyang Daily reporter and so on

eleven, the flow of activities

1, the first stage: by the College Students Investigation and Research Association in the East and West District entrance to the organization of the relevant survey activities. ()

2, the second stage: four associations to cooperate with the three panels, the College Students Investigation and Research Association of the results of the previous survey in the form of panels; Philatelic Association and Photographic Association together with a picture panel, the top of the stamps and photographs related to AIDS; MMDS Research Association of the knowledge of AIDS and its prevention and treatment, as well as the national policies and measures to prevent and treat AIDS. The MMDS Research Association will put up an exhibition board on AIDS knowledge and prevention, as well as national policies and measures on AIDS prevention and treatment. On the day of the event, the four associations will work together in front of the West Dining Hall to publicize the knowledge of AIDS prevention by explaining and publicizing, calling for signatures and giving away red ribbons.

3, the third stage: for students to play the AIDS-related television propaganda film, and invited the relevant personnel to explain

twelve, attention

1, with the school inside and outside of the various departments to contact, to increase publicity

2, the whole activity should be responsible for the work of the photographs;

3, the press release after the event

1, the event is not only to promote the development of the new technology, but also to promote the development of the new technology, and the development of the new technology, and the development of the new technology. p> 3, after the event press release to do timely writing, timely cast, expanding the influence of the event;

4, the process of the event should pay attention to the proper arrangement of personnel, due to the amount of activities, must pay attention to the rationality and site order

5, all personnel with a good work permit, with a good work cap, pay attention to maintain site order

Photographic Association

**November 25, 2010 November 25th

"Tie the Red Ribbon" World AIDS Day Campus Large-scale Activities Summary On December 1, at 4:00 pm, the Photography Association, together with the MMDS Association, the College Student Research Association and the Philatelic Association, held a large-scale activity called "Tie the Red Ribbon" in front of the cafeteria of the university.

Members of the Photography Association, MMDS Association, Student Survey and Research Association, and Philatelic Association gave red ribbons to the signers, and the college students actively participated in learning the general knowledge of AIDS, keeping away from AIDS, facing up to AIDS, giving them a love, sending them a care, and doing what they can to publicize the message, so that more people can understand AIDS, understand people with AIDS, and join hands to care for each other and ** enjoy life. ** Enjoy life.

This activity to "curb AIDS, fulfill the promise" as the theme, publicity and popularization of "AIDS" knowledge, so as to mobilize the campus students to join the "fight against AIDS" action. "During the activity, some of the members made a few speeches to the students who came to the school. During the activity, some members distributed leaflets to students and invited them to sign a banner to express their commitment to AIDS prevention, and distributed red ribbons to those who signed. The activity lasted from 4:00 pm to 6:00 pm, the whole activity attracted more than 800 students to participate, distributed more than 500 red ribbons, and in the noon of December 2, the radio station praised and publicized, so that the activity is more influential, and vigorously promote the publicity and popularization of AIDS knowledge.

The shortcoming of this activity is that due to some reasons, the activity was held in the afternoon, so some members could not arrive at the signing site, we will pay attention to it next time.

Photography Association

Large-scale activity planning Part 3

I. Purpose of the activity:

Enrich the cultural life of owners in Vanke community

Enhance the customer's living experience, guide the healthy and civilized living atmosphere, enhance the care of neighbors to consolidate and expand the influence of the community culture brand of Vanke in line with the seventh "Vanke Community HAPPENING" to be united by the Group in 20xx.

Second, the activity time: September 19, 20xx (unified opening) to October 11th.

III. Venue: City Garden, Star Garden, Qingqing Home, Xishan Courtyard

Four Seasons Flower City, Dongdi, Zitai Home, Holiday Scenery, Jinyang

IV. The seventh Vanke community HAPPY Family Festival

V. Form of activities:

Taking the 60th anniversary of the founding of the country as an opportunity, with the theme of "happy home", through painting, photography, essay writing, calligraphy and other forms of competition, to carry out patriotic activities in the community, to offer the motherland's blessings, while conveying the "beautiful home" to the owners. At the same time, it conveys to the owners the heartfelt message that "a beautiful home needs to be created by us *** together", so that the owners will first love and care for our community under the inculcation of patriotic thoughts and *** together create a happy home. ? To improve the quality of life, increase the owners of the happiness index of the main happiness lectures. To increase the children's interest in children, increase family happiness mainly family total mobilization.

To revisit the history, enhance patriotic feelings based on watching open-air movie activities.

Golf experience activities to enjoy fashionable sports and cultivate elegant interests.

(1) As the 60th anniversary of the motherland is approaching, the public security organs around the world have increased the control of gatherings, and all activities with more than 35 people need to apply to the local police station.

(2) Beijing is affected by the H1N1 flu. The H1N1 influenza has affected all districts and counties, which have issued the Emergency Notice on Further Strengthening the Control of Group Activities, and made it clear that all activities with more than 20 participants are group activities.

(3) In view of the above, this event will be limited in the form of activities.

Six, specific planning

1, the company unified publicity form requirements: Pre-publicity:

(1) the park customer service front desk, club front, park public **** information board posted publicity notice.

(2) The main venue of the opening ceremony in each park to make publicity backboards, and continue to be placed until the end of the closing ceremony.

(3) Key customers are invited by phone, and the front desk staff will publicize to customers.

Post-publicity:

(1) Social level: the company communicated with China Property Management Magazine to report the 7th Vanke Community HAPPY Family Festival to expand the social influence of the event. (2) Customer level:

After each activity, the overall activities (text + pictures) were made into exhibition boards and publicized in the park.

In the theme activities of "Home Vanke", a special edition is published.

2. Activity requirements:

Activity 1 (September 19):

Activity content: opening ceremony: 100-meter scroll to welcome the National Day Specific requirements:

(1) Organize the owners to make paintings on the 60-meter scroll to express their blessings to the motherland while expressing their own feelings and conveying the owners' perceptions of the community's happy life.

(2) The site layout should have a backboard, the main site, sound, microphone. Theme background music (I and my motherland, today is your birthday, sing the motherland, I love you, China), to accentuate the atmosphere of the scene.

Activity 2 (September 19th - October 11th)

Activity content: Take the opportunity of the 60th anniversary of the National Day to carry out a series of painting, photography, calligraphy, and essay competitions in the Beijing Vanke community.

Specific requirements: Each project borrows the occasion of the 60th anniversary of National Day to mobilize owners to actively participate in the series of activities, and guide them to perceive the happy life of the community and **** build a harmonious park in the activities.

Activity three (September 26): according to the characteristics of each project to develop different types of activities program Activities:

(1) the four seasons, holidays to watch open-air movies (patriotic as well as retrospective happy time theme film)

(2) according to the customer's love of the picking and demand for the outside, combined with the geographic location of the projects and the existing resources, the City Flower, Star Garden, Qingqing, Xishan East, Jinyang, organize owners to go to Pinggu, organic farms and other places "autumn picking", in the organization of the owners to go out picking at the same time, adding the "happiness is around" element.

(3) The Purple Terrace organizes a food DIY activity, which allows owners to experience baking bread, making small pasta and other DIY food interactive activities.

Activity 4 (September 30 - October 3): according to the characteristics of each project to develop different types of activities program

Activity 5: Closing Ceremony (October 8 - October 11) according to the characteristics of each project to develop Different types of activities program

VII, the effect of evaluation

Activities reported within 3 days after the summary of individual activities, before October 14, report the overall summary of activities.

VIII. Activity Planning of Service Centers

Beijing Vanke Property Services Co. Our college entrepreneurship employment association will be held in April and May entrepreneurship to challenge the future? "Challenge Cup" College Entrepreneurship Design Competition, through this competition in order to let more students have to enrich themselves, show their own space, so that more students understand entrepreneurship, participate in entrepreneurship, entrepreneurship, in line with the spirit of cultivating a sense of innovation, enhance entrepreneurial ability, enhance the entrepreneurial competitiveness of our students, and enrich the campus culture. At the same time in the activities for your company to establish a good corporate brand image; so that your company's brand in the minds of our students to leave an impression of full of humanistic care, expanding the intangible assets of enterprises in colleges and universities; so that college students and your company's products have further "close contact"; so that college students a better understanding of society, and faster integration into the community. We have the confidence and strength to make this program a success. We have the confidence and strength to make this activity a complete success! We are confident that we can make this event a success and satisfy all the leaders!

Benefits of your company's sponsorship

This is a well-planned competition, which will attract the attention of all teachers and students, and get their attention. Help your company to improve the company's brand image, expanding the influence in the campus market; this competition has a wide range of influence, long duration cycle, the student body to participate in more, coupled with the strong publicity of the preliminary work, then this is your enthusiastic unification of the company, it must be value for money.

(a): the advantages of investing in college activities:

1, compared with television and newspapers, sponsorship advertising closer to the reality of student life, more lively and vivid, the consumption of funds is also less.

2, the student consumer demand is great, as long as your company's product quality, reasonable price, beautiful style, through our publicity will help you better develop the campus market.

3, convenient application channels. Businesses in the university publicity must be applied for, the process is cumbersome, () and through the Association's way, will reduce a lot of unnecessary trouble, save time and labor.

4, rich in human resources, college entrepreneurship and employment association is a strong college-level student groups, we will put as much manpower as possible for you to make a comprehensive publicity.

(2): Campus market analysis:

1, campus website, radio: campus website, radio is slowly becoming our campus information dissemination of a bright spot, during the event we will use the campus website, radio for sponsors to advertise.

2, banners: during the game, there will be banners hanging in the event venue, at a glance, lasting a long time until the end of the game.

3, poster publicity: the campus poster bar is the most concentrated place for students, in the pre-game, put up large posters, the content of the passionate and energetic, without losing the freshness and elegance, to ensure that the publicity of the relevant activities in the case of the sponsor can reflect the interests of the sponsor.

5, prizes, gifts, publicity: in the sponsor's home for the activities provided by the gifts, prizes can be noted on the name of the business information or printed on the business product logo, so as to improve the visibility of the business.

6, guest speakers, on-site acknowledgement: activities, we invite sponsors to the scene, in the award ceremony to express gratitude to the business, so as to improve the status of goods in the minds of students.

7, curtain publicity: the curtain will be a major highlight of the contest site, students watching the game at the same time, the eyes will be focused on the curtain above, we will provide sponsorship for sponsors to publicize.

Return details:

(a) visual presentation:

1, the exclusive sponsor has the right to the title of the event.

2. The lucky draw number cards issued at the entrance of the audience can have your company's slogan or product logo printed on the back.

3. Company leaders or representatives can draw prizes or present awards to the winning audience.

(B) Physical presentation:

1. The company can print its own logo on the items or prizes provided, or use its own products.

2, in the competition can be appropriate to join the product promotion or appear the product.

(C) auditory presentation:

1, we can be for the company's existing product slogan, to be adapted, into the host words, through the Association of personnel, so that it can be widely circulated on campus.

2. We can change the lyrics for the characteristics or harmonies of the products and publicize them.

(D) follow-up publicity:

1, by mutual agreement, your company to provide the logo printed on the company's cultural shirt, in my association's next large-scale activities, the organization of the members of the collective dress, free publicity for the company.

2, in the next large-scale activities, activity signage will mention the company name.

Sponsorship

1. The funding for the event will be borne by the sponsoring company. (We can also sign a cooperation agreement with your company to reach a *** knowledge to help your company to complete a certain business)

2. Banners, pop posters, participant navigation manuals, display boards, color printing will be provided by the sponsoring company. Advertisements, flyers and on-site gifts can be provided by the sponsoring company (if they are all printed with the promotional language of the sponsoring company, the relevant costs will not be credited to the budget of the event). Any publicity terms must be negotiated by both parties before use.

3, in order to be more conducive to the sponsor's product image and service objectives of the publicity, the company can also join the preparation of the entire event, in the planning process can have the company's publicity content.

4, the sponsor can send company employees to participate in the Association's activities on-site setup (can be worn on behalf of the company's mark or with the company's publicity content of any decent clothing).

5, the sponsoring company can also for our association activities of service personnel uniform clothing accessories.

6. If the sponsor has other requirements, please contact the person in charge of the Association's activities.

Advantages of sponsors working with us

(1) Colleges and universities are a huge market, college students have absolute consumer autonomy, through the sponsorship of college activities, can be the smallest cost to get the greatest publicity, cultivate the most potential customers.

(2) In the publicity of the enterprise itself at the same time reflects the social responsibility of the business. With the starting point of helping colleges and universities to organize campus activities, companies can fully demonstrate their public welfare responsibility and gain social recognition of their brand public welfare.

(3) can be from the college students to get energy, looking for new ideas, can also be used as an important way to select talent.