There are many kinds of monopoly, among them, the development to the end, affecting the fair competition in the market, stifle the market vitality, is precisely the monopoly oligopoly competing with each other, in the field of China's Internet economy, in fact, this phenomenon has been formed, and presents the situation of rigidity, so the critical moment, we must put the wings of the long hard e-commerce off back to the cage!

WeChat, Taobao, Jingdong, and Meituan ...... the most commonly used cell phone apps by the Chinese public, are monopolized by a few big Internet companies. The two giants, Alibaba and Tencent, split the Chinese market for electronic payment apps. From wallets to data, the Internet economic platforms step by step increase their control over consumers and merchants, and the associated risks. So how serious is the monopoly situation in the Chinese market and how urgent is it for regulators to step up their anti-monopoly actions, but where will all this love for each other lead the Internet economy?

The introduction of this anti-monopoly guide in the field of e-commerce signaled that Chinese Internet companies, which have long been growing freely, will face restrictions. After the release of the guidelines, Alibaba, Tencent, Meituan, as well as Jingdong, the four major Internet giants share prices fell. Analysts believe that the pace of expansion of China's leading Internet companies will be slowed as a result, and may face a business split.

As early as January this year, China's "Anti-Monopoly Law" revised draft published, it is clear that the Internet operators into the scope of regulation. On the 6th of this month, the General Administration of Market Supervision, the Central Internet Information Office, the State Administration of Taxation, three departments and jointly convened to regulate the online economic order of the administrative guidance will be required to the Internet platform enterprises shall not abuse their dominant position to force merchants to stand in line, "two choose one". The regulator also revealed that after the "double 11" will investigate and deal with illegal cases, intensively introduced a number of new regulations.

Since the Anti-Monopoly Law came into effect in 2008, very few Internet companies have been investigated and punished for violating the law, and one of the reasons is the lack of a clear definition of monopoly behavior on the network, and a lot of industry players use the specificity of the network platform as a reason to avoid responsibility. The guide defines for the first time the much-criticized Internet monopoly behaviors such as "big data killing" and "two choices", providing a basis for strengthening law enforcement in the future.

So, what is the ideal effect of rectification? Some professionals pointed out that if the number of leading enterprises in each Internet economy can be increased to four to six, each occupying a market share of no more than 25%, is a relatively healthy development situation."

Although a series of new regulatory rules that came out recently have hit Ali and its subsidiaries one after another, the goal of the regulation is not to specifically target e-commerce giants such as Ali Tencent, but rather to ensure that the industry can develop in a standardized manner. The target is behavior, not business.

To give an example of a clear monopoly involving e-commerce, Tencent Ali used its dominant position in e-commerce, and telecom operators jointly launched cell phone traffic packages, each of which has a part of the application can be used free of traffic, so that under the temptation of the reverse will be trapped in a "consumer", so that consumers are either one or the other, there is no choice. For example, if you choose the AliPay card, the use of "Ali system" of the Gaode map navigation do not have to worry about the consumption of data; and choose the Tencent king card, you can watch Tencent video drama free flow.

Now, through mobile apps, Ali and Tencent are reaching out to all corners of the Chinese population. Each of these two Internet giants has an ecosystem with a market capitalization of more than 10 trillion yuan, virtually monopolizing the online consumer life of the Chinese people. From the other side, the survival of Jingdong, Vipshop, 58 Tongcheng, and now in turn become a challenge to the two monopoly giants of the hero, its courage is commendable.

According to the New Fortune magazine this month announced China's top 30 mobile apps, 70% from Ali and Tencent. The "Tencent" apps have 5.737 billion monthly active users***, while the "Ali" apps have 3.128 billion. Huaxi Securities Research Institute statistics also show that China's Internet "BAT" (Baidu, Ali, Tencent) three-legged interface, with the rapid expansion of Ali and Tencent, has evolved into a "AT" two-division world. Last year, Ali's revenue reached 500 billion yuan, Tencent close to 400 billion yuan, while Baidu is still stuck in the 100 billion yuan level. Now, it is very necessary to introduce competitors, otherwise, the consequences of e-commerce monopoly will ultimately make the market lose vitality.

In addition to the risk of data, another hidden danger of Internet monopoly is the inhibition of technological innovation. According to the Hurun Unicorn List, Tencent and Ali's investment in unicorns and startups far exceeds that of their US counterparts, such as Google and Microsoft, and 90% of the unicorns they invest in are in China. And when the unicorn companies sit on the market, it will form a situation to suppress competitors, which is not good for the healthy development of the market, in turn.

Experience has shown us that the antitrust waves of the last 40 years have started a new cycle of technological innovation - in foreign countries as well as in China. By restricting the monopolization of giant companies using their absolute dominance in specific areas, we can give small and medium-sized enterprises (SMEs) more room to survive and compete, ensure that new technologies and models are not buried, and prevent giants from ceasing to promote innovation in the industry under the status quo of a strong monopoly and high profits.

Based on the above considerations, now, it is time for "Ali" "Tencent" to move the knife, if it is late, the accumulation of hard to return, then the damage will be the entire market! It's time to say no to those e-commerce oligarchs living in the Chinese market.