KOL, vertical video, artificial intelligence, ARVRMR

Inside Excerpts

Kantar, a leading consulting firm, has released a report on the 12 Trends of Media Predictions 2019 (Media Predictions 2019). From it, we've selected 5 trends for you to help you understand what's new in the marketing industry.

First, social KOL marketing will shift from chasing traffic to chasing quality.

Second, vertical video will become the new trend of video ads.

Third, the big screen will make a comeback, and it will be bigger and better.

Fourth, technologies such as augmented reality will begin to change the consumer path to purchase and the consumer experience.

Fifth, the era of disruption.

Corporate Profile

Cato is one of the world's leading data, insights, and consulting firms, and the parent company of WPP Group, a global communications group. Through its specialized brands and more than 30,000 employees worldwide, Cato provides a comprehensive range of research and consulting services to clients in 100 countries, providing them with inspiring research insights and strategic business planning. Cadus has served more than half of the Fortune 500 companies to date.

Think Tank Perspectives

There are 12 main media trends posted by Cato, and we've taken a few of the mainstream ones to talk to you about. People working in the marketing field must be highly sensitive and perceptive compared to other industries. The market ecosystem is changing all the time, and this is especially true now that the Internet is so highly developed.

Under the influence of technology, the popularization of artificial intelligence, big data, and other technologies have directly and indirectly impacted media marketing in many industries.

The evolution of e-technology has changed the mode of appearance of ads and reconfigured the scene. For example, the screen advertisements of Ruixing Coffee appearing in a large number of elevators are accompanied by images, sounds, and music, and the use of brainwashing techniques to force their way into your life, which can be said to be a communication of sound, light, sound, and vision, and it is difficult to not want to remember them. It's hard not to remember. This is a much more effective form of advertising than the traditional paper media, and at least it lets you recognize the coffee brand.

Let's take a look at these five dominant trends from Cato, and explore them to understand what's happening in the marketing industry.

Social KOL marketing will shift from the pursuit of traffic to the pursuit of quality

KOL (Key Opinion Leader) for the network of key opinion leaders is what we often hear about the "netroots", and there are a lot of platforms can be seen in the figure, these are the development of the network and the phenomenon. The newest addition to the Kollection is the new Kollection, which is a new way for people to share their experiences and knowledge of the world's most important topics with their peers.

Although KOL does not have a high degree of crowd coverage, but it has a highly viscous fan base, even if there is no high traffic, but you can grasp the high quality, so the biggest advantage for the cost of advertising does not need to spend the cost of advertising, and their own that is for advertising live signboards, and even some people will be spending money on you to help him to do product promotion, and to play the popularity.

Vertical video will become the new trend of video advertising

The popularity of smart phones and the Internet has greatly changed the public's viewing habits, we have generally been accustomed to vertical screen to watch the video, the most typical is a short video of 3 to 15 seconds, the text with the picture of the advertisement text, is far more effective than the short video shot by the vegetarian netroots, and it is precisely for this reason that the majority of the advertisers and brands to value this The first step in the process is to make sure that you have the right tools for the right job.

The big screen is making a comeback, and it's going to be bigger and better

The progress of mobile development, the big screen is also in the follow-up, from the past 2D, 3D viewing to VR, AR, MR one by one to realize, but also let the user have a brand new and novel use of the experience and feel, such changes are also due to the advanced digital technology and the extension of the results, it can be said to be thanks to the gift of science and technology.

The latest data from the UK shows that smartphone sales growth has stagnated; tablets are now in decline; and the penetration of smart TVs has grown rapidly from 10% to 40% in four years.

Technologies such as augmented reality will start to change the path to purchase and the consumer experience

In the past, the public's habit was to go to the store and pick out the goods, and it was always a case of "seeing is believing", but this thinking has become a myth in the 21st century with the development of high technology.

The report argues that augmented reality and virtual reality offer new opportunities for both consumers and marketers. For merchants, there are new sales channels that are more diversified and incorporate technology, and for buyers, there are new ways to experience a different kind of consumer experience than they've had in the past.

For example, Ikea is using these two technologies to allow consumers to see how their furniture will look in their homes, and consumers can buy it online with one click.

The era of disruption

According to the article, "social media platforms have become trading platforms, e-commerce sites have become advertising mediums, advertising mediums have become content producers, data scientists have become advertisers, and ad agencies have become tech companies. ".

And consumers are still an important indicator of brand production and R&D. The main force driving the evolution of the market ecosystem is still the buyer as the standard, but the marketing strategy needs to be based on technology and other factors in order to follow up and adjust the corresponding supporting measures and programs, but the general direction and principles basically will not have much change.

What are your thoughts and practices on media marketing trends in 2019? Feel free to explore the data pool below. It's the weekend, have a great vacation, and we'll see you next time.

Data Pool

What do you think are the dominant trends in marketing in 2019, and what do you favor?

1. KOL marketing will shift from chasing traffic to chasing quality

2. Vertical video will become the new trend of video ads

3. The big screen will make a comeback

4. Technologies such as augmented reality

5. The era of disruptive "messy wars"