When a customer receives an email from a foreign trade salesman, the first thing he notices is the subject of the foreign trade email. If the foreign trade theme is well written, it will be able to attract the attention of customers in a very short period of time, prompting customers to read the whole email. So, how to write a foreign trade email subject to be more attractive? Next, let me introduce you to a few tips.
1. The subject of the email is clear and unambiguous.
Generally speaking, the first time a customer receives an email, it determines whether or not the customer is interested in reading the email, so the subject of the email is very important, and if you want to attract customers in a flash, it is best to have a clear and concise subject of the email, so that the customer can see at a glance that we want to convey the main content of the email to them. We can succinctly express the name and advantages of the company's products, with "adjective + product name + company name" sentence, so that interested customers will be able to immediately determine that the mail is their own needs, simple and fast.
2. Use call-to-action verbs.
We can add a verb at the beginning of the subject, which can make the whole email look more active and also give customers a certain psychological implication. For example, in an invitation to customers to visit the factory in the mail, we can "a company to invite you to visit the production of a product factory" to "with you to watch the production process", so that customers subconsciously imagine their own to visit the factory situation, there are With this psychological implication, customers will be more likely to agree to our invitation.
3. Make the recipient of the email feel like they are being treated favorably.
In foreign trade marketing, different customers have different spending power, so we will use different strategies in marketing. However, no matter what type of customer, they all want to be the unique one, the one who is favored among all customers. In order to satisfy the customer's emotion and attract their favor, we can add "personal invitation" in the subject of the email. "Exclusive service for you" and other words, to give customers a better service experience, deepen the customer's impression of us.
4. Create a sense of urgency.
If our products have been the same price and quality, always the same, waiting in place for customers to choose, then the purchase demand is not particularly strong customers may continue to hesitate until the quality or price of the product has been improved, and then resentful. In order to avoid this situation, we can create an urgent atmosphere in the subject of the e-mail, our recent discounts or the message of the upcoming price increase conveyed to the customer, so that customers feel that if they do not place an order will miss the best time, they may be able to act as soon as possible, and we signed a single.
5. Don't capitalize everything or use too many exclamation points.
Don't capitalize everything or use too many exclamation points to get your customers' attention. According to big data, the vast majority of people who receive an email prefer to read the one with the small print subject. All capitalized English can feel very oppressive, as if ordering the other party, and can make people uncomfortable.
6. Use numbers.
Using numbers in the subject line is much more appealing than no numbers at all, especially when our product is on sale, the discount can be written directly into the subject line for customers to visualize, and interested customers will be more than willing to read what comes next.
7. Set the preview text in advance.
The preview text is not part of the subject of the email, but it appears next to the subject of the email, and has a significant impact on whether customers are willing to open the email and read it. When we don't set the preview text in advance, the system will automatically select the preview text according to the content of our email. However, the preview text that is automatically selected is often unsatisfactory, so it is best to select the preview text ourselves and try to place the more attractive content next to the subject
.