Jaco, Dean of the Branch of Anjuke Real Estate Research Institute, pointed out that in 20 19 years, under the general tone of "living without speculation", people's concept of home ownership has changed to a certain extent, and the choice of house purchase has become more rational, and the demand for humanized housing such as perfect function, apartment type and surrounding facilities has increased, reflecting a stronger demand for self-occupation. At the same time, third-and fourth-tier cities have become hot spots for users to find houses at the end of the year, and the demand for people to return to their hometowns is growing. In addition, overseas home ownership has become the choice of many home buyers, and humanized and diversified home ownership has become the general trend of home ownership for 20 19 users.
New housing market: At the end of the year, the heat of finding houses in the third and fourth lines rebounded, and users preferred the new first-line hot cities in the central and western regions.
Since the beginning of this year, there has been a market trend that the growth rate of development investment has slowed down and the area of commercial housing for sale has continued to decline. However, the summary of the 20 19 property market shows that the confidence of buyers has not always been shrouded in the fog of the market, and confidence has rebounded at the end of the year. Judging from the behavior of looking for a house, the peak of users visiting new houses appeared in March.
As the Spring Festival approaches, more and more people return home. According to the data of 58 cities and Anjuke, during the Spring Festival, the third-and fourth-tier cities experienced a housing search boom. 20 19,1-February, the heat of finding a house in third-and fourth-tier cities is higher than that in first-and second-tier cities. From 1 1, the heat of finding houses in third-and fourth-tier cities once again exceeds that in first-and second-tier cities. It is estimated that 12 housing search in third-and fourth-tier cities will continue to heat up.
First-tier cities have attracted a large number of talents and accumulated a large number of housing demand. However, due to the high housing prices and living costs, many people have shifted their intention to buy a house to the first-tier surrounding cities. Suzhou is the hottest city to find a house around Shanghai, and the heat of finding a house in Ningbo, Wuxi and other cities has also increased by 20% year-on-year. In addition, Taiyuan, Shijiazhuang and other cities around Beijing are looking for houses with a fever of more than 10% year-on-year. Among the surrounding areas of Guangzhou and Shenzhen, Huizhou's year-on-year increase was eye-catching, surpassing Dongguan, which ranked fourth in the region.
The data shows that the new first-tier cities that are hot spots for new housing users are concentrated in the central and western regions, and the top three are Xi 'an, Chongqing and Wuhan. Compared with last year, the heat of finding a house in Wuhan increased by 20% and that in Shenyang increased by 30%. Due to the large number of colleges and universities in Wuhan, high-tech industries have flourished in recent years, and urban competition has continued to rise. Shenyang has attracted many talents through preferential policies such as "zero threshold for settlement" and "order-based employment".
Second-hand housing market: Chongqing's second-hand housing market led the new line, and the attention of three houses increased steadily.
The report "Summary of 20 19 Property Market" points out that the listing price of second-hand houses in first-tier cities is stable, Shanghai has a high enthusiasm for finding houses, and the surrounding cities in Shanghai have increased significantly. Among the new first-tier cities, Chongqing is the most popular second-hand housing purchase city, followed by Chengdu and Shenyang. As a municipality directly under the central government, Chongqing has a large population. In recent years, modern industries such as intelligent manufacturing have been vigorously developed, and the broad development prospects and livable environment have attracted many talents to stay, so they are also welcomed by home buyers.
From the perspective of user behavior, 2-3 bedrooms are the most popular apartment type for users, and the attention of 3 bedrooms has also increased. This shows that the space is more spacious, and the home space that can accommodate couples, children and the elderly is more favored by users, and the improvement of home ownership is prominent.
From the perspective of area preference, more than 30% of users have a soft spot for 90- 120 square meters of second-hand houses. A large living area can meet the living needs of a family of several, so that the needs of the elderly to recuperate, children to study in an independent space and the husband and wife world can be met. This is also the direction that users' preferences will promote the market development after the real estate market is stable.
Voice of buyers: improve the self-occupied environment and pay attention to housing living facilities and property services.
According to the survey data of "20 19 Property Market Summary", 53.7% of the respondents said that the purpose of buying a house was to improve the living environment of their own residence, 42.7% chose to buy a school district house, and the proportion of buying a house was 26.7% to improve the living environment of the elderly. Among them, 66.7% of single users who live alone buy a house to improve their living environment, and 42.4% choose to buy a house and get married; When considering the purpose of buying a house, a family of three chose to improve the living environment, accounting for 58.2%, and the second factor became the school district, accounting for 44.5%.
The data shows that nearly 50% buyers mainly pay attention to the comfort of the master bedroom, and 36.8% buyers pay attention to the living room function. For non-essential functional areas, open kitchens, garages, family gardens, life balcony and bay windows are welcomed by buyers. It can be seen that in the attention to functional space, buyers put "living comfort" and "practicality" in an important position, while in the choice of non-functional areas, spacious, open, bright and comfortable housing structure has become a "good heart" for buyers.
From the supporting demand of commercial housing, 43.6% people hope that there will be enough parking spaces in the community, and more than 30% users hope that there will be children's activity facilities and public activity areas in the community. With the increasing number of private cars, especially in first-tier cities, people urgently need to solve the parking problem, hoping to have facilities and places to solve daily needs such as "walking the baby" and "square dance".
For the external peripheral facilities of the community, schools, hospitals and so on have attracted the attention of property buyers. According to the survey of 58 residents in the same city and Anjuke, 45.6% of users hope that there is a school near the community, and the proportion of respondents who hope that there is a hospital near the community is 4 1.5%. Convenience stores, large supermarkets, parks, food markets, etc. It is also concerned by property buyers, and complete supporting facilities have become an important reference factor for buying a house. At the same time, users are also very concerned about services such as property management, cleaning and post-delivery maintenance, accounting for more than 60% of the demand. It can be seen that buying a house is not a "one-shot sale", and a higher level of property services can make buyers feel more happy.
From the perspective of housing search methods, professional online housing search platforms such as Anjuke are very popular with property buyers, and 70% of users choose this option. Online housing search is also the main way for users to find a house at present.
It is worth mentioning that 58 Tongcheng and Anjuke also analyzed the situation of users buying houses overseas, and 37. 1% of the interviewed users have the intention to buy houses overseas. Among them, 43.9% intend to buy a house for their children to study abroad, 49.7% are willing to buy a house in North American countries such as the United States and Canada, followed by Southeast Asian and European countries, and 43.9% of overseas home buyers have a budget of1-30,000 yuan, showing a rational and cautious attitude towards overseas home investment.